Analyzing the Influence of Sales Promotion on Customer Purchasing Behavior (original) (raw)

2015, International Journal of Economics and Management Sciences

AI-generated Abstract

This research analyzes the influence of sales promotions on customer purchasing behavior, underscoring the importance of promotional strategies in modern marketing. The study emphasizes the need for firms to redefine their marketing communication approaches and effectively utilize promotional tools to stimulate consumer interest and accelerate purchasing decisions. Through empirical evidence, it highlights that well-planned promotional activities can lead to short-term sales boosts, particularly among irregular customers, while encouraging organizations to carefully allocate their promotional budgets for optimal impact.