“A study of the Customer’s changed attitude towards online shopping: A conceptual model regarding changed intention , the role of perceived risks.” (original) (raw)
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Researchers typically study how levels of risk perception about online shopping affect and how consumers use the channel to buy products. In this paper, researchers are attempting to study how different types of attitudes towards online shopping are formed, considers both the benefit and the risk of using the internet to do their shopping. Researchers pay particular attention to the concept of online shopping skepticism where consumers may fully realize the benefit of using the internet to do their shopping, but also express a certain level of concern about the risk of using that channel.
Conflicting attitudes and scepticism towards online shopping: the role of experienceijcs_945 338..347
Researchers typically study how levels of risk perception about online shopping affect whether and how consumers use the channel to buy products. In this paper, we propose to study how different types of attitudes towards online shopping are formed when consumers consider both the benefit and the risk of using the Internet to do their shopping. We consider the possibility that general types of attitudes are formed when consumers' perception of the risk and the benefit of using online shopping conflict. We pay particular attention to the concept of online shopping scepticism where consumers may fully realize the benefit of using the Internet to do their shopping, but also express a certain level of concern about the risk of using that channel. In the risk literature, researchers have shown that experience and increased exposure to a particular technology usually involves the accumulation of more and better knowledge that in turn may lead to a reduction in the perception of the risks involved. In this research, we also explore the role of experience in the context of consumers' intention to use online shopping. More specifically, we postulate that online shopping experience has a direct effect as well as an indirect effect on the intention to use online shopping. Experience with online shopping directly increases the consumer's intention to use the Internet to buy products but it also reduces the degree of scepticism and risk aversion, and that in turn, also increases the intention to use online shopping.
Impacts of Perceived Risk and Attitude on Internet-Purchase Intention
This research paper aims to explore the correlations among perceived risk, attitude and intention of purchase through internet. Also, the research investigates the significant differences among the customers' perceptions of the perceived risk, attitude about internet-purchase according to; gender, education, age and use experience. The hypotheses are tested with e-survey data collected from 412 participants from Saudi Arabia. According to the best of author's knowledge, this is the first research that investigates the correlations of the variables structure according to Saudi people. The author recommends future researchers examine the same relations in researches focusing on other markets.
Proceedings of the Tarumanagara International Conference on the Applications of Social Sciences and Humanities (TICASH 2019), 2020
Online shopping is a recent phenomenon is a trend for the future of shopping method. The high enthusiastic consumer through online shopping method is inseparable from the perceived risk that consumer will face. Consumers' perceived risk has been considered as a fundamental concern of the purchase decision process. This research aims to know the relationship between the perceived risk and the purchase decision on online shop consumer. The total participants in this research are 385 people. This research was using accidental sampling and snowball sampling. The results of this research show that there is a negative and significant relationship (r =-0,517 **, p = 0000 < 0.05) between perceived risk with purchase decisions on online shop consumers. This research also found that all dimensions of perceived risk have negative and significant relationships with the purchase decision. As the result of data concluded that the increase of perceived risk by consumers when shopping online...
The Impact Perceived Risk on the Intention to Online Shopping
Zenodo (CERN European Organization for Nuclear Research), 2022
This quantitative study explored the impact of Perceived risk on online shopping intention in Jordan. The data for this study was derived from a survey questionnaire completed by the customers. A total of 340 questionnaires were subjected to the data analysis. The results were analyzed by using partial least squares structural equation modelling. The outcome of the analysis showed that there is a negatively relationship between the Perceived risk and Online shopping intention. Hence, this study provides practical evidence to assist the online seller whether individuals or companies to prepare sufficient marketing strategies about the product and the online shopping procedure to motivate the intention of online shopping.
A STUDY ON THE FINANCIAL RISKS AND BENEFITS OF ONLINE SHOPPING BY THE CUSTOMER
The purpose of this study is to investigate the effect of consumers’ financial risk and benefits of online shopping. It is a form of electronic commerce. Using an Internet web browser the consumers can directly buy goods or services from a seller. It is very interesting to know the process of online shopping. If the shopper decides to purchase a product, he can send it into the online cart, by clicking the “send” button. A consumer prefers to be in his comfort zone while making a purchase of product, through online shopping websites. Online shopping in its early stages, was a simple medium for shopping with fewer options. The users can just place an order and pay, cash on delivery. But, in the last few years, this field has been renovated to a high extent and hence, fascinated many customers. Few of the Online E - Commerce Portals is, Mydala, Deals and You, Amazon.com. Financial risk means, loss of money. Especially in terms of online shopping, loss of money incurred, is due to poor product or service choice, or bad purchase or fraud. Financial risk is the perceived financial concern, resulting from a shopping activity (Dr. Rajesh wary G and Ms. Samira Sayed). Financial benefits are the advantages or profits, gained by the consumer in online shopping. There are many cheap deals and better prices, on products available online. The reason is, there is no involvement of the middleman. Product comes directly, from the manufacturer. According to Bo Dai Forsythe (2015), in his study about “The impact of online shopping experience on risk perceptions and online purchase intentions: does product category matter,” said that, Risk perception is one of the critical variables, in the study of online shopping. Ting chi Liu et al. (2013), studied "Perceived benefits, perceived risk, and trust: Influences on consumers, to investigate how perceived benefits, perceived risk, and trust influence Chinese consumers' online group, buying organized by institutional initiators. The research objective of the present study includes, exploration and description. The data collected for the study include, primary and secondary data. This research has an applied questionnaire as the research instrument, for collecting the data. The study is descriptive in nature, with the sampling method, of simple random sampling. Research analysis concludes that, there are equal benefits and risks involved in online shopping. Even customers do online shopping; motivational aspects are missing due to uncertainty. Online shoppers need to look out for fake online shopping apps, that make lofty promises of several great deals. Smartphone owners need to be even more cautious, since their devices are highly vulnerable through multiple channels. One needs to regularly monitor the financial statement. Ask periodically, for a copy of your credit report. Maintain careful records of your banking and financial accounts.
Online customer behavior: perceptions regarding the types of risks incurred through online purchases
Palgrave Communications, 2020
AbastractDeciding to make online purchases can be risky and retailers have an opportunity to influence the consumer’s decision-making process. The aim of this article is to gauge the impact of different types of risks on trust and decision making with regard to online purchases. We conducted a survey with adaptations to three theoretical scales. To analyze the impact of risk on the variables of trust and decision making, a confirmatory factor analysis was performed, and to clarify the relationships between these constructs, a structural equation model was prepared. A qualitative (n = 13) and quantitative study were conducted with primary data (n = 328) collected by means of a structured questionnaire using a sample of a group of consumers who reside in the south of Brazil. The article makes four main contributions to the field: (i) it identifies the influence of three latent constructs that might affect online purchase behavior; (ii) it gauges the risks associated with the latent co...
Do Consumers Really Care on Risks in Online Shopping? An Analysis from Indonesian Online Consumers
IEEE 6th International Conference on Management of Innovation and Technology, Bali, 2012
Consumer concerns on privacy and security issues in the process of online transactions is one of the obstacles in the development of e-commerce. Risks faced by customers is feared to decrease the customer interest in online shopping. Related to this, this study aims to analyze the influence of the trust, concern and risks perception toward the intentions of customers to conduct e-commerce transaction. In order to see the influence of these factors, we construct an online questionnaire with Likert scale and distribute it to various sites and forums using quota sampling methods to recruit survey respondents who had ever done online shopping at least once. We obtained 101 valid data and process them by using Spearman's rho correlation analysis to determine the relationship between each variable and path coefficient analysis to prove the hypothesis and find out the value of the paths. Interestingly, online customers in Indonesia tend not to think risk as something that affects their intentions when performing online transaction. Attitude and perceived behavioral control had more influence on the online customer in Indonesia to conduct online transactions.
Perceived Risk on Consumer Online Shopping Behaviour
Journal of Applied Accounting and Taxation
This study aims to determine the effect of perveived risk on consumer online shopping behavior of fashion product. The significant difference presented are the product category, using the category of fashion product as the most demand category by consumers. Samples used are students in the field of accounting at universities. The result of this research are there is negative influence of perception of product risk to customer satisfaction and re-purchased intention. The perveived cost risk has no negative effect on satisfaction and re-purchased intention. Perception of individual risk do not have a negative effect on customer satisfaction and re-purchased intention.
Consumer Perceived Risk, Attitude and Online Shopping Behaviour; Empirical Evidence from Malaysia
IOP Conference Series: Materials Science and Engineering, 2014
The development of e-commerce has increased the popularity of online shopping worldwide. In Malaysia, it was reported that online shopping market size was RM1.8 billion in 2013 and it is estimated to reach RM5 billion by 2015. However, online shopping was rated 11th out of 15 purposes of using internet in 2012. Consumers' perceived risks of online shopping becomes a hot topic to research as it will directly influence users' attitude towards online purchasing, and their attitude will have significant impact to the online purchasing behaviour. The conceptualization of consumers' perceived risk, attitude and online shopping behaviour of this study provides empirical evidence in the study of consumer online behaviour. Four types of risks-product risk, financial, convenience and non-delivery risks-were examined in term of their effect on consumers' online attitude. A web-based survey was employed, and a total of 300 online shoppers of a Malaysia largest online marketplace participated in this study. The findings indicated that product risk, financial and non-delivery risks are hazardous and negatively affect the attitude of online shoppers. Convenience risk was found to have positive effect on consumers' attitude, denoting that online buyers of this site trusted the online seller and they encountered less troublesome with the site. It also implies that consumers did not really concern on non-convenience aspect of online shopping, such as handling of returned products and examine the quality of products featured in the online seller website. The online buyers' attitude was significantly and positively affects their online purchasing behaviour. The findings provide useful model for measuring and managing consumers' perceived risk in internet-based transaction to increase their involvement in online shopping and to reduce their cognitive dissonance in the e-commerce setting.