Consumers Attitude and Behaviour towards Organic Products, with Special Reference to City Patiala Consumers (original) (raw)

2020

Abstract

Organic marketing is a phenomenon which is rapidly gaining importance in last few years. The paper has made anendeavor to understand the customerawarenesswith reference to organic manufactured goods and marketing in city Patiala, as well the behavior of consumer. Quantitative data is collected by data collection by questionnaire survey method consisting of structured questions which are only targeted to organic consumers This paper draws on sample of 100 respondents heading towardsinvestigate the attitudes and behaviour of consumers of Patiala towards organic food products.The results concluded that most of the people prefer organic food products Scope for organic foodin India is vast and still not yet explored to its full potential. The foremostreason are organic sellers are low, insufficient market facility is not there, lack of awareness and promotions, and etc.however, the farmers as well as government give attention to organic farming it will be effortlesslyattractive good mark...

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