Black Coffee Shop Customer Satisfaction Based on Product Quality and Service (original) (raw)
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Quality assurance becomes the main priority for the company. The quality of the product is closely related to the ability of the product to carry out its functions, with the good quality of the product will make the consumers satisfied and trust. Customer satisfaction is something that needs to be considered by the company. Another factor that can affect customer satisfaction is the quality of service as an effort to fulfill the needs and desires of consumers and the provision of delivery in keeping up with consumer expectations. This study aims to determine the influence of product quality and service quality partially and simultaneously on customer satisfaction at Roya Café. The research method uses a type of quantitative research. Data collection techniques are carried out by observation. The research instrument uses questionnaires distributed to Roya Café consumers. The sample was taken by 226 respondents, using Non-Probability Sampling technique with Incidental Sampling approa...
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In the current era of globalization the business world is growing day by day so companies will not be separated from competition and are required to provide a good marketing system. The problem of product quality, service quality and customer satisfaction is the determining factor so it needs to be investigated. The sampling technique used was purposive sampling with a total sample of 60. The data collection technique used a questionnaire that had been tested for validity, reliability test, and classical assumption test. The data analysis method used was multiple linear regression analysis, correlation coefficient analysis, and coefficient of determination analysis. A hypothesis test was also conducted using the F test method and the t test. The results showed that simultaneously and partially product quality, service quality had a positive and significant effect on consumer satisfaction. It is recommended to evaluate to find information that makes consumers comfortable and satisfied.
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A B S T R A C TThis study was aimed to analyse the effect of product quality, price, promotionon customer satisfaction and the effect of customer loyalty at You Coffee andResto Jagakarsa, Jakarta, Indonesia. 125 sample were selected by purposivesampling in You Coffee and Resto. Data were collected by questionnaires andStructural Equation Model (SEM) were applies as an analysis technique. Theresults analysis showed that product quality, price, promotion have positive andsignificant effect on the customer satisfaction and customer loyalty.productquality, price and promotion need to be increased in order to improve satisfactionand loyalty Customer.
Determinants of Customer Satisfaction and Customer Loyalty (Case Study of Café Grind & Pull Makassar
The lifestyle of drinking coffee is currently becoming a trend among people in the millennial era. This is the reason for the growth of the domestic coffee shop industry.The purpose of this study was to determine the effect of service quality, price on customer satisfaction and customer loyalty. In addition to testing the effect of customer satisfaction on customer loyalty and testing the role of customer satisfaction in mediating the effect of service quality, price (price) on customer loyalty. This study uses a quantitative approach with an explanatory method, namely in the research being conducted is to explain the symptoms that arise in a research subject. The data analysis technique of this study used Amos' SEM, where the findings of this study were that service quality and price had a positive and significant effect on customer satisfaction and customer loyalty at Grind & Pull, Makassar.
Service Quality, Customer Value, and Price to Consumer Satisfaction at Kopi Kenangan Coffee Shop
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This research aims to analyze service quality, customer value, and price on customer satisfaction at Kopi Kenangan Shell. The quantitative method was used as the methodology with questionnaires as the data collection to 100 respondents. Data analysis used SPSS 25 with research testing techniques including validity, reliability, classical assumption, and multiple linear regression. The result found that service quality had a positive and significant effect on consumer satisfaction, as seen from the t count > t table (2,332 > 1,984). Price has a positive and significant effect on consumer satisfaction as seen from the t-test > t table (4,170 > 1,984) and service quality, customer value, and price have a positive and significant effect on customer satisfaction as seen from the regression equation Y = 0.656 + 0.348 X1 + 0.202 X2 + 0.316 X3. The research obtained the value of R square of 0.729 means that the independent variables in this study (service quality, customer value, and price) significantly influence the dependent variable (consumer satisfaction) of 72.9%.
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Purpose – This study was conduct to examine the effect of attributes coffee shop to customer satisfaction in Indonesian coffee shop industry. Furthermore, this study is also examined customer loyalty as consequences of customer satisfaction Research Design – Five attributes of coffee shop were identified as having potential to be antecedent of customer satisfaction. The five attributes were: store atmosphere, employee attitude, IT service, coffee quality, and price fairness. Research Methodology – This study used online questionnaire which is adopted from the previous studies. The online questionnaires were used Google Form and shared through various social media platform. A total 851 respondents from 34 province in Indonesia were involved but only 350 respondents were qualified. KMO Factor analysis and regression analysis were performed to identify the validity of items and examine the relationship among variables. Findings – The results revealed that five of six hypothesi...
Analysis of Coffee Consumer Satisfaction at “Kedai Bento” in Solo, Salatiga, and Yogyakarta Branch
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This study aims to determine the attributes that are considered important by consumers in order to achieve customer satisfaction, determine the level of satisfaction or the level of consumer suitability for products and services at Kedai Bento Kopi, and determine the attributes that need to get priority from the company to be improved in order to achieve this. customer satisfaction. This research was conducted at the Bento Coffee Shop. The sample used is 44 respondents using purposive sampling method. Data obtained by distributing questionnaires and correspondence directly. This research uses a descriptive method. The results of this study indicate that the product quality attributes that are considered important are sorted from large to small: coffee flavor formulation, coffee taste balanced between bitter, sweet, and sour, consistent coffee taste in every serving. The level of service quality performance is sorted by attributes with the highest percentage level being employees pro...
Analisis Tingkat Kepuasan Pelanggan dan Loyalitas Pelanggan terhadap Cafe Infinity Coffee
Xplore, 2022
Cafe and restaurant businesses are some of the most competitive businesses and have a sizeable market in Jakarta. In this case, the restaurant owner must know the wishes and preferences of the buyer. This research was conducted in one of the cafes in Jakarta "Infinity coffee", this study was conducted to identify consumer characteristics, customer satisfaction, and consumer loyalty. Applying customer satisfaction analysis in the Infinity coffee business can increase understanding of what Infinity coffee consumers want and improve the quality of Infinity coffee services based on research's results. The analytical methods used in this study are descriptive analysis, Important Performance Analysis (IPA), and the Consumer Satisfaction Index (CSI) as well as correspondence analysis. The results of this study indicate that the entire Infinity coffee service satisfaction index for all aspects is above 80%, which means that the value is included in the satisfied category. However, the IPA scatter diagram shows that there are attributes with a high level of importance that need to be improved in terms of service quality. One of the most important attributes that become a priority for improvement is the attribute of completeness of supporting facilities and adequate cutlery. The Method that used was proven to be successful in examine level of consumer satisfaction also to know more about the characteristic of the consumer.
The Effect of Service Quality to Customer Satisfaction in Pt. Subang Jaya Lestari Baru
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The purpose of this study is to analyze how service quality can affect customer satisfaction. The dimensions of tangible, reliability, responsiveness, assurance, and empathy are dimensions of service quality. The dimensions of customer satisfaction are attribute related to product, attribute related to service , attribute related to purchase. To answer the problems and research objectives, data were collected from 100 respondents which were research samples where all respondents were consumers of PT. Subang Jaya Lestari Baru. Samples were selected using a total sampling technique. This research is a causal associative type of research using a questionnaire that is measured with a semantic differential scale. Furthermore, the data obtained were analyzed using SEM AMOS analysis. The results showed that the dimension of service quality that has the strongest relationship is assurance with a value of 0.800, while the dimension of customer satisfaction is the attribute associated with purchase of customer satisfaction with the strongest relationship value of 0.878. The results of this study indicate that there is a positive and significant influence on Service Quality on customer satisfaction of PT.
International Journal Of Humanities Education and Social Sciences (IJHESS)
The purpose of this study was to determine the impact of price, product quality and service quality on customer satisfaction at the TNA Collection Prambon Nganjuk store. The samples in this study were consumers/buyers who bought products/goods, whether they made an order/purchase by coming directly to the store. The method used to take the sample was to simple random sampling method and the numbers of samples were calculated by the Slovin formula which obtained total sample of one hundred respondents. The use of quantitative methods used in this study was applied with a causality design technique. The analysis in this study used multiple linear regression analysis. The result of this research was an: 1) The price partially did not have an impact on customer satisfaction. 2) The quality of the product partially affects consumer satisfaction. 3) The quality of service partially had an influence on customer satisfaction. 4) price (X_1), product (X_2) quality and service quality (X_3) s...