A Structural Equation Modeling Approach for Determining Antecedents and Outcomes of Students’ Attitude toward Mobile Commerce Adoption (original) (raw)
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2017
Previous studies have explored the adoption of various information technology. However, little is known about mobile commerce adoption among university students especially in the context of Malaysia. Therefore, a study was conducted to propose a theoretical framework based on TAM2 to explain the individual adoption intention towards mobile commerce adoption. This paper presents a basic understanding of the concept of mobile commerce and its business characteristics. Data was collected from 4 public universities in Selangor, Johor, Penang and Terengganu using paper-based questionnaire. The analysis involves 550 valid data set. Based on a thorough literature analysis, a model of determinants towards mobile commerce adoption is presented. The findings from this study could contribute towards the advancement of knowledge in e-commerce area particularly in identifying determinants for mobile commerce adoption among younger generation.
Determinants of M-Commerce Adoption: An Empirical Study
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M-commerce has very rapidly developed into a very powerful way of reaching out to the consumer. M-commerce has been a massive success in terms of users’ adoption in some markets like Japan, while, astonishingly, not as thriving in others. However, its acceptance and level of adoption are low in Palestine compared to other countries. The research main objective is to classify the key variables that influence the acceptance of M-commerce among higher education students in Palestine by developing an M-commerce adoption Model based on an extension of the Technology Acceptance Model (TAM). A total of 430 questionnaires were collected and analyzed using Structural Equation Modelling (SEM) technique. The findings revealed that perceived usefulness, perceived ease of use, personnel innovation, security and privacy, subjective norms, and perceived trust are found to have an important effect on consumer behavioral intention to adopt M-commerce. These results will benefit stakeholders involve...
Examining the Determinantsof Mobile CommerceAdoptionthrough UTAUT: A Structural Equation Modelling
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In the past couple of decades, there has been a substantial improvement in mobile commerce development. Despite the development of mobile commerce, its adoption rate is still low in Malaysia compared to other countries in the region, such as Indonesia, Thailand, and the Philippines. This study aims to examine the determinants of mobile commerce adoption among users in Malaysia. This study introduces novel research that offers a complete perspective on the unified theory of acceptance and use of technology (UTAUT) and its correlation with perceived trust in mobile commerce transactions. This study used a convenient sampling by employing a survey from consumers in Malaysia with certain criteria. The study also employed structural equation modelling (SEM) based on analysis of momentum structure (AMOS). The findings showed that the adoption intention of mobile commerce is significantly influenced by perceived trust, performance expectancy, and effort expectancy. Furthermore, the adoption of mobile commerce is greatly affected by the adoption intention of mobile commerce and the facilitating conditions. This study provides an understanding of perceived trust and the adoption of mobile commerce among consumers in Malaysia. We suggest that mobile commerce providers improve their platforms and services to enhance the adoption rate of mobile commerce in Malaysia
Contemporary Mobile Commerce: Determinants of Its Adoption
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Mobile commerce is the next generation of electronic commerce that allows consumers to perform many transactions via a mobile phone instead of a desktop computer. To online businesses, this commerce channel also allows them to have almost non-stop accessibility to a large population of mobile device users. This study examines the factors affecting intention to use contemporary mobile commerce on the basis of integrating perceived security, subjective norm, innovativeness, and self-efficacy into the TAM model. Statistical analysis results show that self-efficacy and innovativeness are positively related to perceived ease of use. Perceived ease of use has a positive effect on perceived usefulness. Perceived ease of use, perceived usefulness, perceived security, and subjective norm have a positive relationship with intention to use mobile commerce. The theoretical and practical implications are discussed. Finally, future research directions are outlined.
International journal of academic research in economics and management sciences, 2024
Mobile commerce has recently surged in popularity because of mobile and communications technology developments. This study investigates the factors affecting Malaysian university students' behavioural intention to use mobile commerce. The theory of planned behaviour is utilised. Surveys were distributed to university students in Malaysia via an online Google Form, generating 250 usable responses. A two-stage structural equation modelling was used to test the study's hypotheses. The results indicate that attitude, subjective norm, and perceived behavioural control significantly affect the behavioural intention to use mobile commerce. In contrast, perceived security does not significantly affect the intention to use mobile commerce. Hence, these findings will benefit mobile commerce providers, merchants, students, consumers, academicians, and other industry players. The study enhances comprehension of the factors influencing the behavioural intention of Malaysian university students to use mobile commerce. This study extended the theory of planned behaviour in mobile commerce use by including perceived security. The extended theory of planned behaviour enhances the understanding of Malaysian university students' intention to engage in mobile commerce. However, the study discusses the implications of these findings for managers. It proposes alternatives for future researchers who wish to examine factors affecting university students' behavioural intention to use mobile commerce in Malaysia or any other country.
FACTORS INFLUENCING THE USE OF M-COMMERCE: AN EXTENDED TECHNOLOGY ACCEPTANCE MODEL PERSPECTIVE
International Journal of Economics, Management and Accounting
The application of m-commerce activities among smartphone users in Malaysia has become one of the major challenges for companies involved in m-commerce. The present study aims at identifying the factors influencing m-commerce use in Malaysia. An extended Technology Acceptance Model (TAM) is employed. A total of 350 questionnaires were distributed among smartphone users in the Klang Valley area of Malaysia. Two-stage Structural Equation Modelling (SEM) was employed to test the model of the study. The findings of the study reveal that behavioral intention has a significant positive influence on m-commerce use. The findings further reveal that perceived usefulness, perceived enjoyment, and privacy and security have significant positive influence on behavioral intention. These findings will benefit stakeholders involved in m-commerce activities such as providers, retailers, brands, and consumers. In addition, academicians and students can also benefit from this study in the context of m-commerce use in Malaysia. JEL Classifications: M1, M150, M3
Determinants of users’ intention to adopt m-commerce: an empirical analysis
Information Systems and e-Business Management, 2015
The fast-growing penetration of mobile devices and recent advances in mobile technologies have led to the development of increasingly sophisticated services such as m-shopping for goods or services and m-payment. However, although the number of mobile subscribers is increasing, levels of actual m-commerce activities in many cases remain low. Determining what influences users' intention to use m-commerce is therefore of growing importance. The purpose of this study was to investigate possible factors. To this aim, we developed a conceptual user adoption model based on technology acceptance model variables and on specific factors such as social influence, personal innovativeness, customization, and individual mobility. The empirical results show that social influence and customization significantly affect perceived usefulness; mobility, customization, and personal innovativeness significantly affect perceived ease of use; and perceived usefulness and perceived ease of use have a direct positive effect on behavioral intention.
Exploring Factors Affecting The Adoption of Mobile Commerce: An Application To Tr90
Mobile commerce has become important for consumers and businesses. So that mobile devices began to be used instead of the Internet for many activities and transactions. Therefore in this study it is aimed to explore the factors affecting mobile commerce. Within the context of study, the data is obtained from an survey applied to 420 costumer in TR90 (Trabzon, Ordu, Giresun, Rize, Gümüşhane, Artvin). According to results of Structural Equation Modelling while self-efficacy has not significant effect on adoption of mobile commerce, perceived ease of use, perceived usefulness, perceived enjoyment, innovativeness, trust and social effects have significant and positive effects on adoption of mobile commerce. Also this study examine whether consumers’ mobile commerce adoption shows difference by demographics. As a result of t-test and ANOVA female, educated and high income consumers use mobile commerce more than male and also with age, usage of mobile commerce is decreasing.
Understanding Portuguese Young Consumers’ Intention to use Mobile Commerce
2016
In the last decade, e-commerce became popular all over the world. The recent widespread of smartphones transformed a significant part of e-commerce in mobile commerce. Therefore, the aim of this paper is to find out which factors affect consumers intention of using m-commerce through the exploration of a conceptual model to analyze customers’ perceptions of using mobile commerce services for online shopping. This paper aims at anticipating consumer behavior, and providing implications for designers, managers, marketers, and operators related to mobile commerce (m-commerce). In order to test a conceptual model, an empirical investigation with a sample of 183 young Portuguese participants was carried out. It was used a structural equation model (SEM) in order to test the relationships of the model. The results reveal that anxiety, which is an affective obstacle against using new technology, is a key negative predictor of a customer’s intentions to use mobile devices for e-commerce. . ...
Mobile Commerce Adoption From Consumers Perspective
International Journal of Information Systems and Social Change
In response, to little research focused on how Jordanians perceive and respond to m-commerce and the main factors that govern its adoption and use, this article proposes a conceptual model that extends the technology acceptance model (TAM) with important factors related to consumers and companies like perceived trust, perceived security, subjective norms and service quality. The proposed model was validated and then tested utilizing a sample of 200 students. Results indicate that a perceived ease of use, a perceived usefulness and service quality are the major drivers of m-commerce adoption among Jordanian users. In contrast perceived trust, perceived security, and subjective norms are not significant toward the adoption process. A detailed analysis and results follows this article.