Pengaruh Citra Destinasi Terhadap Kepuasan Wisatawan Serta Dampaknya Pada Loyalitas Wisatawan DI Pantai Pangandaran (original) (raw)
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JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam), 2020
Pertumbuhan ekonomi bangsa saat ini meningkat seiring dengan berkembangnya industri pariwisata di Indonesia. Peningkatan tersebut juga mempengaruhi pendapatan daerah yang memiliki obyek wisata potensial. Penelitian ini dilakukan di Owabong ( Obyek Wisata Air Bojongsari ) dengan tujuan ingin mengetahui pengaruh citra destinasi terhadap loyalitas melalui kepuasan sebagai variabel mediasi. Data diperoleh dengan metode kuisioner terhadap 145 pengunjung obyek wisata air bojongsari. Metode yang digunakan adalah desktiptif kuantitatif. Hasil dari penelitian ini adalah citra destinasi dan kepuasan memiliki pengaruh positif terhadap loyalitas pengunjung, tetapi kepuasan tidak mampu menjadi variabel mediasi antara citra destinasi dengan loyalitas. Kata Kunci : Citra destinasi, kepuasan, loyalitas.
Pengaruh Citra Destinasi Terhadap Minat Kunjungan Ulang Wisatawan Di Pantai Pandawa, Bali
JURNAL DESTINASI PARIWISATA
Pandawa Beach is one of the many famous beaches on Bali Island that located in Kutuh Village, South Kuta District, Badung Regency. Infrastructures and facilities have been provided by the managers. However, the management of the coast still looks irregular. This is a weakness that can affect the image of Pandawa Beach on the interest in return visit. Thus, this research was conducted to determine the level of significance of the influence of destination image on the interest in return visit to Pandawa Beach.In this study, the research method used is a quantitative approach. Primary data and secondary data are used as data sources. The data collection techniques used were observation, questionnaires, and documentation. The sampling technique used non-probablity sampling techniques and also used several data analysis techniques. This research is also limited to destination image concept, interest in revisiting concept, and tourists concept. The results of this research indicate that t...
Jurnal Aplikasi Bisnis dan Manajemen, 2021
This study aims to analyze the structural relationship between travel constraints and destination image on tourist loyalty. This was conducted in July-August 2019 in Tenjolaya Subdistrict and Pamijahan Subdistrict. The analysis using the PLS SEM method gives the result that the X3 construct (travel constraint) has a significant negative effect (-0.443) in influencing the X8 construct (visitor loyalty) as reflected in the interest in returning visits. This negative value is greater than the structural effect of the X4 construct (sense of place) which is only 0.390. It can be concluded that the destination that only relies on natural conditions has no significant effect on tourists' interest in making return visits if they have traveling constrain to the site.
Pengaruh Citra Destinasi Dan Nilai Pelanggan Terhadap Keputusan Berkunjung DI Pulau Bokori
Jurnal Manajemen dan Kewirausahaan, 2021
This study aims to determine the effect of destination image and customer value on the decision to visit Bokori Island. This type of research uses quantitative research. The population in this study were those who had visited Bokori Island. The sample in this study amounted to 88 respondents. The sampling technique in this study was to use Accidental Sampling. The method of data collection in this research is to use questionnaires and documentation. This study uses multiple linear regression analysis. The results of this study indicate that: (1) simultaneously destination image and customer value have a positive and significant effect on visiting decisions (2) partially destination image variables have a positive and significant effect on visiting decisions. (3) partially the customer value variable has a positive and significant effect on visiting decisions.
Jurnal Ekonomi, Bisnis, dan Akuntansi, 2019
This research is motivated by the increasing economic growth of the nation which is currently influenced by the world of tourism in Indonesia. This research was conducted at Owabong (Bojongsari Water Tourism Object) with the aim of examining the influence of destination image, perspectives on innovation and price perceptions of loyalty and intention to return through satisfaction as a mediating variable. Data were collected by questionnaire method on 145 visitors at Bojongsari Water Tourism Object obtained by using purposive sampling technique. The method used is descriptive quantitative. The results of this study are destination image, perception of innovation and perceived price and satisfaction as mediating variables together have a positive and significant influence on loyalty and intention to return. While the loyalty variable has a positive but not significant effect on the intention to visit again.
Pengaruh Kualitas Layanan Dan Citra Destinasi Terhadap Loyalitas Destinasi
Jurnal Manajemen, Bisnis dan Organisasi (JUMBO)
Service quality is a measure of the level of service provided in accordance with the expectations and expectations of tourists when visiting bokori island as a measure of the management of tourist attractions so that tourists feel satisfied and loyal. Destination image is a tourist's perception of a destination, which is related to the good name of a destination's significant and positive image of a destination, allowing tourists to make a repeat visit. Destination loyalty is the loyalty of tourists to a tourist attraction based on significant and positive perceptions so that tourists will make a repeat visit to a tourist attraction on the island of Bokori.The population for this study were all tourists visiting Bokori Island. Taking the number of samples in this study using the theory of rescoe. In this study there are 3 variables consisting of 2 independent variables (service quality and destination image) and 1 dependent variable (Destination loyalty), so the number of sa...
Distribusi - Journal of Management and Business
ABSTRAKPetumbuhan potensi wisatawan muslim yang besar selama ini belum digarap sepenuhnya oleh pelaku pariwisata Indonesia. Peluang ini telah diantisipasi oleh beberapa negara tetangga dengan mengembangkan wisata halal secara serius. Oleh karena itu, diperlukan upaya untuk mengembangkan destinasi wisata halal disamping destinasi wisata umum yang telah ada untuk menarik kunjungan wisatawan nusantara maupun wisatawan mancanegara. Potensi wisatawan muslim mancanegara yang belum dioptimalkan merupakan pekerjaan rumah yang perlu diselesaikan bersama oleh stakeholders pariwisata.Penelitian ini ditujukan untuk menguji hubungan struktural antara citra Pulau Lombok sebagai destinasi wisata halal, kepuasan wisatawan dan loyalitas wisatawan. Penelitian dilakukan di Pulau Lombok yang telah mendapatkan penghargaan sebagai destinasi wisata halal pada tahun 2015. Pengumpulan data dilakukan melalui penyebaran kuesioner terhadap 150 orang wisatawan yang berkunjung ke Pulau Lombok selama kurun waktu...
Loyalitas Wisatawan Dampak Kepuasan Wisatawan, Promosi Dan Sadar Wisata Masyarakat Pulau Tidung
2021
Tidung Island is one of the islands in the Thousand Islands and has become a tourist attraction for visitors to enjoy panoramic views, water tourism and underwater reefs. Local people take advantage of this opportunity to be managed independently in an effort to support the tourism potential in their area. This study aims to analyze the loyalty of tourists visiting Tidung Island due to the influence of tourist satisfaction which is supported by promotion and awareness of community tourism. The data used in this study are primary data obtained from questionnaires. The number of samples of 200 respondents using descriptive quantitative purposive sampling method. The data analysis technique used path analysis. The results showed that promotion and awareness of community tourism had a positive and significant effect on tourist satisfaction. Tourist satisfaction has a positive and significant effect on tourist loyalty. Promotion and awareness of community tourism have a positive and sign...