Overcoming Recession through Effective Business Communication Approaches (A Study in Indian Scenario) (original) (raw)
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Zenodo (CERN European Organization for Nuclear Research), 2023
The evolution of the modern organization is currently marked by the amplification of interdependencies with the environment in which it operates; the expression of this evolution is the accentuation of the open character of the organization conceived as a system, reflected both on the level of "inputs"-production factors and information-and on that of "outputs"material goods, information, and services-through which it integrates into the environment national and international environment and which knows a much-increased variety and intensity compared to the previous period. Any change in the environment must be known and mastered, in order to ensure self-regulation through legal, conflictual, and operational sources. Strategic communication takes two basic forms: the development of communication relationships with the external environment and forecasting the evolution and changes that can occur outside the organization and which can affect their activity. The organization tries to survive in the external, necessarily competitive environment, by building profitable relationships with its key actors: local authorities, directors of other organizations, in general people who are considered to be influential. At the time of the initiation of these communication networks, they are not really indispensable. However, they are designed with the idea that they can prove useful in case of a crisis or other unexpected event.
European Journal of Social Sciences
Crisis is a circumstance in which the organization can not function normally, hindering the achievement of its objectives and threatening survival. When a crisis occurs, there is uncertainty, stress, panic and confusion among management, employees, and the public. This makes it difficult to make the right decisions, while the organization is involved in a crisis. Organization management requires skills to predict the possible crises and weaknesses of the organization, planning strategies to respond to potential crises scenarios, skills to identify early crises, and provide rapid response capacity. When a crisis emerges, strategic communication becomes a key crisis management function. The way an organization communicates or does not communicate with the target audience during the crisis will have a decisive effect on the outcome of efforts to overcome the crisis. Every crisis is different, so it is difficult to predict anything that can happen in an organization. Crisis-based communication strategies are essential for any organization in order to be prepared for taking measures in the event of a crisis and thus preventing the formation of negative publicity and other negative consequences for the organization.
“ New Avenues Of Business Communication In 21st Century
Communication is the nervous system of an organization. It keeps the members of the organization informed about the internal and external happenings relevant to a task and of interest to the organizationalobjectives. It is the process of influencing the action of a person or a group. It is a process of meaningful interaction among human beings to initiate,execute,accomplish or prevent certain actions. Communication is the lifeblood of an organization. Without communication an organization is lifeless and its existence is in danger. The term communication has been derived from the Latin word " communist" means common. The communication means to inform , to tell , to show or to spread information. It may be interpreted aqs interchange of thoughts or information to bring about understanding and confidence for a good industrial relations. It brings about unity of purpose , interest and efforts in an organization. 2: Objectives of study: a) To see the meaning of communication and digital communication. b) To study the types and means of communication & growth. c) To study the advantages of communication. 3 Research Methodology: Information for the present study is collected mainly from secondary sources and observation. Different books, journals, newspapers ,websites and other material are being consulted to get the information regarding the topic.. 4: Observation: A) Meaning of Communication: There are number of definitions of the term communication. 1) "Communication is the transfer of information from one person to another whether or not it elicits confidence"-Knoontz and O Donell. 2) " The process of passing information and understanding from one person to another. It is essentially a bridge of meaning between people by using the bridge of meaning a person can safely cross the river of misunderstanding.-Davis. Or in simple word "Communication means the transmission of information, ideas, emotions, skills by use of symbols, pictures, figures or graphs." 3) Digital communication: Digital communication means electronic transmission of information that has been encoded digitally. B) Types & means of communication: Basically organizations engage in two types of communication i.e. Internal and external communication. Internal communication comprises of such things as personal matters, the moral of the company, employees, their motivation and in general the control of the flow of information within the company
The Features of Marketing Communications in the Conditions of Economic Crisis
Regional Formation and Development Studies, 2014
The article contains the analysis of features of marketing communications of companies in the conditions of economic crisis, when,from one side, the financial capabilities of companies are limited, but, from the other side, this is also the period when the necessityof retaining the market share and changing the strategies of companies’ marketing communication increases. The article contains theanalysis of the changes in consumers’ behaviour in the conditions of crisis. The results of interrogation of representatives of Latviancompanies, conducted under the guidance of the author of the article in order to reveal the directions of changes in their marketingstrategies in the conditions of crisis, are also analysed in the article.KEY WORDS: marketing communications, marketing communications strategy, integrated approach, crisis, consumers’ behaviour.
Communication in Business Organizations
Academic Voices: A Multidisciplinary Journal, 2013
Now a day, communication has become central part of management. It has been used by different business houses like sole trading, partnership and joint stock companies in their different managerial and non-managerial activities. Its role is inevitable not only in the business organizations but also in our day to day life. Communication is the transformation of information from one person to another to fulfill common interest. It is the exchange of facts, opinions, ideas suggestions and other information. This paper deals with the relevance and role of communication in business organization. Academic Voices, Vol. 2, No. 1, 2012, Pages 23-27 DOI: http://dx.doi.org/10.3126/av.v2i1.8281
The Importance of Communication in Business Management
2018
Communication, as a management function is the process of creating, communicating and interpreting ideas, facts, opinions and feelings about work performance, organisational effectiveness and efficiency as well as goals attainment in organisation. A manager must be an effective communicator and no organization can succeed or progress, build up reputation without effective communication skills. Poor communication system may result in mismanagement and bad business results. Our aim was in this paper to show that the success of any business lies in effective communication and that the effective communication is essential for the survival and progress of a business concern. We also pointed out that communication skills need to be developed on an ongoing basis and especially in a turbulent business environment.
Art of Effective business communication in organisation
Effective communication forms the backbone of successful organizations, linking departments, teams, and individuals toward unified goals. In "The Art of Effective Communication in Organizations," Dr. Rajendra Gupta examines how clear and purposeful communication supports alignment, collaboration, and decision-making, yet also identifies common pitfalls—hierarchical bottlenecks, cultural misunderstandings, information overload, and technological resistance. The article categorizes communication within organizations into instruction sharing, information dissemination, feedback, and decision-making discussions, highlighting the significance of each. By addressing barriers with strategies like fostering open communication cultures, balancing information flow, embracing diversity, and enhancing digital fluency, organizations can overcome these obstacles. Dr. Gupta emphasizes simplicity, clarity, and tact as essential elements for impactful communication. Using examples, such as the story of two seers interpreting a Sultan’s fate, the article illustrates how tone and delivery can transform reception, turning adverse reactions into positive engagement. Ultimately, effective communication is depicted as an art form that, when mastered, can propel organizations toward operational harmony and high employee morale, creating an environment conducive to sustained success. This analysis serves as a comprehensive guide for leaders aiming to harness communication as a powerful tool for organizational growth and resilience. The article is based on experience gained in 40 years of senior level corporate experience and organizing several communication workshops and lectures, besides, intensive literature survey
A Review of Factors Influencing Business Communication Channels During Pandemic
International Journal of Academic Research in Business and Social Sciences
Effective communication is key in business to improve performance. A key success factor in achieving communication effectiveness is the channel selection made by the business. When channels are effectively applied, it results in a higher degree of engagement which then boosts productivity and through that leads to business success. Social distancing strategies during the Covid-19 crisis create barriers to communication. Businesses would need to plan on the best communication channels in times of crisis for continuing business and should a similar crisis recur. This paper examines the available evidence on the most used communication channel by businesses during the pandemic crisis year 2020 and examines the factors influencing the choice. We conducted a literature review, searching related articles from Scopus and Web of Science databases and the Google Scholar search engine. The review showed that the most used communication channel is digital platforms namely email, social media, websites, and television. We identified three categories of factors influencing business communication channel choice: (1) Information effectiveness; (2) Business networking; and (3) User literacy. Given the changing preference of people along with the evolving technology, we hope to offer some insight for a better plan of communication that would enhance the effectiveness of business communication to have a high-quality business.
Corporate Communications: An International Journal
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International journal of organizational leadership, 2023
Vdovichen, A., Vdovichena, O., Chychun, V., Zelich, V., Saienko, V. (2023). Communication management for the successful promotion of goods and services in conditions of instability: attempts at scientific reflection. International journal of organizational leadership, 12(1SI), 37-65. DOI10.33844/ijol.2023.60364 (Web of Science) Communication management is critical in promoting products and services in an environment of volatility. It involves creating effective communication strategies to reach the target audience and provide them with the information they need to make informed purchasing decisions. The research aims to study communication management strategies and identify the most effective ones to ensure the full-fledged operation of an organization in negative conditions of its activity. The research methodology comprises general scientific (analysis, synthesis, induction, deduction) and special (abstraction, concretization, comparison) methods. The results analyze and systematize potential risks for companies in the process of promoting goods and services under conditions of uncertainty and also offer practical recommendations for minimizing risks. It was revealed that the main practical directions in managing communications in conditions of instability are the creation and/or strengthening of a strong company brand, the use of digital marketing, as well as crisis communication strategies. It is noted that, in general, the promotion of goods and services in conditions of instability is a complex and responsible task that requires a comprehensive and evidence-based approach. Relying on scientific reflection and a comprehensive study of the causes of instability, as well as effective communication and interaction strategies, it is possible not only to promote goods and services in an environment of instability but also to shape a more stable and sustainable future for the company.