Living Up to the Ads: Gender Fictions of the 1920s (review) (original) (raw)

This paper reviews "Living Up to the Ads," a study examining the intersection of gender and advertising in 1920s America. The review critiques the book's focus on advertising executives over literary analysis, questioning the rationale behind the chosen time frame and its connection to consumer culture. Moreover, it highlights factual inaccuracies, lack of comprehensive references to literary scholarship, and shortcomings in addressing the complexities of women's roles in both fiction and advertising.