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Karen Beale, Thomas Hess
Aging, Neuropsychology, and Cognition, 2010
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Mood Matching: The Importance of Fit between Moods Elicited by TV Programs and Commercials
Amitava Chattopadhyay
2009
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When Ads Make Drama Seem Silly and Comedy Seem Dull: Role-Fulfillment Effects of Mood on Evaluations of Emotional Television Commercials
Amitava Chattopadhyay
ACR North American Advances, 2008
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Assessing the Elderly’s Emotional Responses while Interact with Movies Enriched with Additional Multimedia Content
Vânia de Almeida Neris
Lecture Notes in Computer Science, 2014
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In the mood for action: When negative program-induced mood improves the behavioral effectiveness of TV commercials
Eric TAFANI
Journal of Business Research, 2018
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A Study on Impact of Emotional Advertising on Generation Z
Prashant Kushwaha
Zeichen, 2022
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Effects of age, need for cognition, and affective intensity on advertising effectiveness
Bruce Huhmann
Journal of Business Research, 2011
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Exploring the Affective Level in Adolescents in Relation to Advertising with a Selected Emotional Appeal
David Vrtaňa
Sustainability, 2020
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Anger and sadness in response to an emotionally-neutral film: Evidence for age-specific associations with well-being
Claudia Haase
Psychology and Aging, 2012
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The impact of children's affective reactions elicited by commercials on attitudes toward the advertisement and the brand
Christian Derbaix
International Journal of Research in Marketing, 1997
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Emotion and aging: Experience, expression, and control
Monisha Pasupathi
Psychology and Aging, 1997
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Age Differences in Emotional Reactivity: The Sample Case of Sadness
Daniel Grühn
Psychology and Aging, 2005
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Regulating Emotions in Advertising: Examining the Effects of Sadness and Anxiety on Hedonic Product Advertisements
Elyria Kemp, Steven W. Kopp
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The Role of Emotion in Memory for Television Commercials
Esther Thorson
1985
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Age-dependent Reactivity to Affective Images: Evidence for Variation Across Emotion Categories
Mimi Mehlsen
Experimental Aging Research, 2018
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The Effects of Emotion on Episodic Memory for TV Commercials
Esther Thorson
1984
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Assessing the Role of Emotions as Mediators of Consumer Responses to Advertising
Thea Wen
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Younger and Older Adults' Beliefs About the Experience and Expression of Emotions Across the Life Span
Joann Montepare, Heidi Dobish
The Journals of Gerontology Series B: Psychological Sciences and Social Sciences, 2013
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Emotional advertising: Revisiting the role of product category
Maggie Geuens
Journal of Business Research, 2011
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A Comparison of Younger and Older Adults' Self-Assessment Manikin Ratings of Affective Pictures
Richard Backs
Experimental Aging Research, 2005
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The Impact of Emotional Words on Listeners’ Emotional and Cognitive Responses in the Context of Advertisements
Sungkyoung Lee
Communication Research
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Age-related differences in valence and arousal ratings of pictures from the International Affective Picture System (IAPS): Do ratings become more extreme with age?
Susanne Scheibe
Behavior Research Methods, 2008
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Emotions in Popular Culture. The Representations and Fuctions of Sadness in TV Commercials.
Sara Ruiz-Valdepeñas Infante
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Effects of regulating emotions on cognitive performance: What is costly for young adults is not so costly for older adults
Susanne Scheibe
Psychology and Aging, 2009
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The role of emotion in advertising
Morris Holbrook
Psychology & Marketing, 1984
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Older and younger adult definitions of emotion terms: a mixed-method content analysis
Irina Orlovsky
Aging & Mental Health, 2020
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Emotional Aging: Recent Findings and Future Trends
Susanne Scheibe
The Journals of Gerontology Series B: Psychological Sciences and Social Sciences, 2010
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The Emotionally Charged Advertisement and Their Influence on Consumers' Attitudes
Abdullah Niazi
2012
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The Emotional Effectiveness of Advertisement
Lucia Sutil Martín
Frontiers in Psychology, 2020
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Mood Management (in International Encyclopedia of Media Psychology)
Francesca R Dillman Carpentier
International Encyclopedia of Media Psychology, 2020
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The Effects of Involvement, Message Appeal, and Viewing Conditions on Memory and Evaluation of TV Commercials
Glen Nowak
1986
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Affect intensity revisited: Individual differences and the communication effects of emotional stimuli
Maggie Geuens
Psychology and Marketing, 1999
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Do Inferences about Age Differences in Emotional Experience Depend on the Parameters Analyzed
Laura Cobo
Journal of Happiness Studies, 2010
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Application of the Emotional Index in the Study of the Impact of Television Advertising on the Recipient
Piotr Z Niemcewicz
Metody Ilościowe w Badaniach Ekonomicznych, 2023
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Emotion Elicitation Using Film Clips: Effect of Age Groups on Movie Choice and Emotion Rating
Dilana Hazer
Communications in Computer and Information Science, 2015
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