Healthy Living: does “the messenger” make a difference? Evidence from an experiment of co-production with teenagers in Tuscany (original) (raw)

This research investigates the role of co-production in health promotion, particularly among adolescents in Tuscany. It emphasizes the shift from viewing individuals as targets to engaging them as partners and active participants in the co-production process. The findings showcase that such an approach not only enhances health-related behaviors among young people but also fosters effective partnerships between public servants and citizens, leading to broader social benefits. The study calls for healthcare organizations to recognize and empower both users and providers in the co-production of health services.