The Heterogeneous Interaction Effect of Country-of-Origin to Seafood Eco-label (original) (raw)
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An analysis of consumer preferences for seafood labeled with information about environmental production attributes is introduced into the food labeling literature. International seafood ecolabeling programs have been proposed to create marketbased incentives for fisheries managers to promote sustainable fisheries. We investigate differences in consumer preferences for ecolabeled seafood across the United States and Norway. Using a contingent-choice telephone survey of random households in each nation, a wide range of factors is found to influence consumers' likelihood of purchasing ecolabeled seafood. Consumer preferences differ by price premium, species, consumer group, and certifying agency. The effect of these factors often differs between the United States and Norway, suggesting heterogeneity in international reactions to seafood ecolabels.
Consumers' Perception and Willingness to Pay for Eco-Labeled Seafood: A Case-Study
59° Riunione Scientifica Annuale della Società Italiana degli Economisti, Italy, Bologna, 25-27 ottobre 2018, 2018
The aim of this paper is to discuss eco-labels on fishery-products, which is useful for improving both seafood markets and strategies for sustainable fishery management. In this study, 560 consumer-surveys were conducted in the north and south of Italy. A probit regression model and linear regression were used to respectively measure consumers' perception and willingness to pay for eco-labeled seafood. The profile of the consumer that would favor eco-labeled products is skewed toward females (~50-year-old) who live in a family and are intrinsically motivated to protect the environment and to promote the sustainable exploitation of marine resources. Willingness to pay for eco-labeled fishery products is related to the initial price of the product, income and family situation; it is also strongly related to the "attention to fish quality" and "environmental features", along with information obtained from "means of mass communication". According to our analysis, a price premium for eco-labeled products could range between 12-13%.
Consumers' Perception and Willingness to Pay for Eco-Labeled Seafood in Italian Hypermarkets
Sustainability, 2020
The aim of this paper is to discuss eco-labels for fish products, which are a useful tool to improve both seafood markets and strategies for sustainability management. In this study, 560 consumer-surveys were conducted in selected towns in northern and southern Italy. Both probit and linear regression modeling were used to measure consumers' perception and willingness to pay for anchovy eco-labels. Italian hypermarket consumers demonstrated attention to environmental features as well as to eco-products, at times, independent of income. The results of this study show that willingness to pay relates to gender, family situation, mass communication, environmental features, angler community, and store, along with information from eco-labels. Specifically, females appeared highly responsive to seafood eco-labels, and their preferences were informed by environmental aspects along with a strong intrinsic motivation to protect marine habitats. According to our analysis, seafood eco-labels could increase the consumers' willingness to pay between 16%-24% more for the product. Given that consumersʹ willingness to pay can reveal a new form of an "ecosystem approach to fishery management", there is a high chance that premium prices could become a tool for sustainable resource management.
Eco-Labeled Seafood in Japanese Market: WTP Analysis Using Choice Experiment
Seafood ecolabel, such as Marine Stewardship Council (MSC) label continues to expand worldwide, particularly in European and US markets. Consumers' response to ecolabeled seafood products in these markets has been studied in the past, mostly with encouraging results. Meanwhile, and after a decade since the establishment of MSC, seafood ecolabel has not penetrated the Japanese market, where per capita seafood consumption is by far the largest in the world. Focus group sessions suggested that typical Japanese consumers are simply not fully aware of the state of world fish stocks. This raised several interrelated questions: will Japanese consumers demand sustainably fished products, as indicated by the label, after being informed of the situation? Will there be a price premium for ecolabeled products? Will the content of information matter? To answer these questions, we implemented a web-based national survey and discrete choice experiment on primary shoppers. Provided that (a) the consumers are made aware of the fisheries' conditions and its relations to the ecolabel and (b) the label can be trusted, our results suggest that there is a significant demand for eco-labeled seafood in Japan. We also analyzed how other important attributes (e.g., wild/famed, domestic/import) interact with the effect of ecolabel.
Eco-Labeled Seafood: Determinants for (Blue) Green Consumption
Sustainability, 2016
Eco-certification has become an increasingly popular market-based tool in the endeavor to reduce negative environmental impacts from fisheries and aquaculture. In this study, we aimed at investigating which psychological consumer characteristics influence demand for eco-labeled seafood by correlating consumers' stated purchasing of eco-labeled seafood to nine variables: environmental knowledge regarding seafood production, familiarity with eco-labels, subjective knowledge, pro-environmental self-identification, sense of personal responsibility, concern for negative environmental impacts from seafood production, perceived consumer effectiveness, gender and education. Questionnaires were distributed to consumers in Stockholm, Sweden, and the data were tested with multiple regression analysis using linear modeling and model averaging (n = 371). Two variables were the best predictors of stated purchasing of eco-labeled seafood: (i) recognition and understanding of eco-labels for seafood (Marine Stewardship Council, Fish for Life, Aquaculture Stewardship Council and KRAV); and (ii) concern for negative environmental impacts associated with seafood production. Meanwhile, consumer environmental knowledge was a weaker predictor. Results from this study suggest that strengthening the emotional component of consumer decision-making and improving the level of consumer familiarity with seafood eco-labels could stimulate more pro-environmental seafood consumption.
The Elusive Price Premium for Ecolabelled Products: Evidence from Seafood in the UK Market
Journal of Agricultural Economics, 2011
Ecolabelling is an increasingly important tool used in the promotion of sustainable forestry and fishery products around the world. Whether the consumer is actually paying a price premium for ecolabelled products is of fundamental importance as it indicates a return on the investment of sustainable practices, providing an incentive for producers to undertake such practices. This article seeks to address the question of whether or not an actual premium is being paid by consumers for ecolabelled seafood by conducting a hedonic analysis of Marine Stewardship Council (MSC)-certified frozen processed Alaska pollock products in the London metropolitan area in the UK market using scanner data. Regression results show a statistically significant premium of 14.2%. This implies the presence of market differentiation for sustainable seafood and the potential of the MSC's fisheries certification programme to generate market incentives for sustainable fisheries practices.
Nutrients, 2020
Seafood products are important sources of protein and components of a healthy and sustainable diet. Understanding consumers' preferences for fish products is crucial for increasing fish consumption. This article reports the consumer preferences and willingness to pay (WTP) for different fish species and attributes on representative samples in five European countries (n = 2509): France, Germany, Italy, Spain, and the UK. Consumer choices were investigated for fresh fish in a retail market under hypothetical situations arranged by a labelled choice experiment conducted for seven fish species: Cod, herring, seabass, seabream, salmon, trout, and pangasius. The results show the highest premiums for wild-caught fish than farm-raised alternatives. Ready-to-cook products are generally preferred to whole fish, whereas fish fillet preference is more species-specific. The results show positive premiums for a sustainability label and nutrition and health claims, with high heterogeneity across countries and species. With consumers' preferences and WTP being largely country-and fish-dependent, businesses (fish companies, retailers, and others) should consider the specific market context and adapt their labelling strategies accordingly. Public authorities campaigns should inform consumers about the tangible benefits related with health and environmental labels.
Determinants of demand for green products: An application to eco-label demand for fish in Europe
Ecological Economics, 2009
In this paper, we confront the theoretical motivations of the consumption of eco-friendly products and the factors influencing the Europeans perceptions regarding the fact that "the fishes caught with an environmental friendly technique may carry a special label". We take advantage of the recent integration of non-economic elements in the microeconomic analysis of consumers' behavior in order to highlight the factors leading to their demand for green products. Thanks to an original European survey on seafood product carried out on more than 5 000 consumers, we test the influence of intrinsic motivation, information, localization and socio-economic factors on the demand for an eco-label for fish.
The Demand for Seafood Eco-Labels in France
Journal of Agricultural & Food Industrial Organization, 2010
The French fishing industry has a long history and its seafood market a wide variety of products. Despite the worldwide growth in ecolabelling schemes over the past decade, the French industry has only very recently shown an interest in such schemes. Growing consumer and retailer awareness of environmental issues in France has changed the situation and it is now of interest to look at the demand for seafood ecolabelling in relation to the public perception of commercial fishing. We analyse, using an ordered Probit model, the factors influencing consumer demand for seafood ecolabelling on the basis of a French survey carried out on more than 1000 consumers. Our results show a significant relationship between the acceptability of ecolabelling and certain purchase criteria. The production process characteristics in (origin, wild vs. farmed, level of natural stocks) impact more strongly on the demand for ecolabelling than product attributes (form, visual appeal, freshness). Consumers are also influenced more by regulation than by information, inaccurate or otherwise, they may have about the fishing industry. Finally, our analysis confirms a higher demand for ecolabelling from young, educated consumers, particularly those living in noncoastal areas.
Consumer Preferences, Ecolabels, and the Effects of Negative Environmental Information
2014 Annual Meeting, July 27-29, 2014, Minneapolis, Minnesota, 2014
Consumers prefer ecolabeled products. However, little is known about the effects of ecolabels when consumers are simultaneously exposed to negative environmental information. We conducted a stated choice experiment in France with eight fish products that were either ecolabeled or unlabeled. Four types of negative information concerning the potential negative environmental consequences of catching wild fish or producing farmed fish were randomly administered to the participants. The data were analyzed by a mixed logit model. Several results emerged. First, there are positive ecolabeling effects on the willingness to pay (WTP) for fish. Second, ecolabeling cannot fully mitigate the negative effects on WTP of negative environmental information. Third, there is a positive effect on the WTP for substitute fish produced with the same production technology as the type of fish that receives negative environmental information.