The Semantic Analysis of the Advertisement“English Slogan” on Television (original) (raw)

Septiyani Munfiqoh, 2012: THE SEMANTIC ANALYSIS OF THE ADVERTISEMENT “ENGLISH SLOGAN” ON TELEVISION Language is characteristic of idea, mind, feeling people to express, communicate and interact with other. Language is the capacities human to produce sound in certain meaning to understand by others. And to avoid misunderstanding when the human communicated each other they should be known the meaning. Good communicators, though, try to keep the gap as small as possible by making sure their words have obvious referents. The referent is the thing words stand for. If the audience has a clear notion of a word’s referent, then communication should succeed. One of languages in the world is English. English is used in many parts, one of them for advertisement. We can see there are many advertisements on Television used the English Slogan. In advertisement there is message, and advertising message would be simple, interesting, informative, entertaining, enjoyable and helpful. It has aimed to ...

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