Yesevi Kongresi (original) (raw)

2019, HOCA AHMET YESEVİ 2. ULUSLARARASI BİLİMSEL ARAŞTIRMALAR KONGRESİ

In the very beginning of the societies to the current ones, the image of the individual has always been an important and sociological situation for the self. The individual has always a concern of his/her status in society in terms of economic situation, the society in which he/she belongs to, the profession he performs or the family he/she comes from. It is seen that in the Middle-Age the social status boundaries, which were determined by the nobility clergy and aristocracy in the Ancient Age, were extended to a more diverse classification with statesmanship and bourgeoisie. Although it is agreed that the social strata were destroyed by a serious reaction with the modern era after the Industrial Revolution, in today’s world its form of status has been changed -not with sharp lines-but with a different perspective by visual images. The age of Information and network community provide individuals with the opportunity to identify themselves in the digital world through social media. In his/her social media space via social media the individual is able to express him/her self and also social media enables him/her to express her/his identity, the message she/he wants to convey to her/his social environment, the place she/he goes to, the goods she/he buys, the brand value of the store and the food she/he consumes. It could be said that the efforts of the individual to be liked by others and acceptance of the high status in the society is seen as an attempt to present the image of the individual to the social environment through social media applications. The concept of image can be perceived as managing the perception of ideas about a person or a group’s own qualities, position and value. Generally, individual image and identity occur in a hierarchical order within a complex social structure that includes other personal and collective identities. Relatedly, social identity and image are the results of the interaction of many other individuals. Besides, the relationship between individuals and collective images have a dynamic structure; according to changing conditions and balances between identities these are constantly reproduce themselves. Hence, in this context, the individual is positioned by the identity and image hierarchy through social media. The fact that the individual advertises himself/herself on the social media applications such as Instagram, with the places he/she goes and the goods he/she consumes, is considered as a method of defining his/her own image. Individuals now express their image through their shared social media profiles, visuals and locations. In this study, semiotic analysis method was used to analyze the posts shared via Instagram. This study describes how individuals draw their own image through social media applications such as Instagram.