Determinants of Mobile Commerce Services Adoption by Malaysian Users (original) (raw)
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Factors influencing the intention to use m-commerce in Malaysian: an extended IS success model
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The progress of mobile technology has undergone substantial development in recent years, leading to the emergence of new and creative ideas. This paper investigates the factors influencing consumers' intentions to use mobile commerce in Malaysia. The DeLone and McLean updated information system success model served as the basis for this study's proposed model. A convenience sampling method was employed to collect 310 surveys from smartphone owners who conduct mobile commerce activities in Malaysia. A "two-stage structural equation modeling" (SEM) technique assessed the research model and the study's assumptions. The findings revealed that "information quality", "service quality", "system quality", and "trust" significantly influence consumers' "intention to use mobile commerce in Malaysia". The findings further reveal that "system quality" is the strongest factor influencing the "intention to use mobile commerce in Malaysia". Therefore, the research outcomes will benefit academicians, researchers, policymakers, and practitioners in the mobile commerce industry in Malaysia. To the best of the authors' knowledge, this is the first empirical study that expanded the "information system success model" by including "trust" in the context of Malaysian mobile commerce users' "intentions". However, further research is recommended to explore the factors influencing consumers' "intention to use mobile commerce in Malaysia".
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Previous studies have explored the adoption of various information technology. However, little is known about mobile commerce adoption among university students especially in the context of Malaysia. Therefore, a study was conducted to propose a theoretical framework based on TAM2 to explain the individual adoption intention towards mobile commerce adoption. This paper presents a basic understanding of the concept of mobile commerce and its business characteristics. Data was collected from 4 public universities in Selangor, Johor, Penang and Terengganu using paper-based questionnaire. The analysis involves 550 valid data set. Based on a thorough literature analysis, a model of determinants towards mobile commerce adoption is presented. The findings from this study could contribute towards the advancement of knowledge in e-commerce area particularly in identifying determinants for mobile commerce adoption among younger generation.
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Mobile Commerce, also known as M-commerce is thought to be the next big phase in this technologically dependent society after E-commerce era. However, its adoption and level of use is still comparatively low in Malaysia compared to other nations such as Korea, Singapore, and Japan. Therefore, the purpose of this study is to identify the current level of m-commerce acceptance and intention to use in Malaysia. A survey was conducted using convenience sampling with a total of 340 respondents in Klang Valley. Collected data was then analyzed descriptively to reveal the current level of acceptance and intention to use m-commerce. Findings revealed the level of awareness on the existence of m-commerce is high at 76.8% although the level of use is not that high. Only 5.3% of respondents use m-commerce very frequently while only 36.8% use somewhat frequently. However, awareness of m-commerce and experience using m-commerce are significantly related to intention to use while frequency of m-c...
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The high acceptance of mobile commerce transactions among Malaysian consumers has become a major obstacle for mobile commerce providers. This study examines the adoption of mobile commerce in Malaysia, focusing on the influence of information quality, system quality, and service quality on customers' intention to use it. It highlights literature on the relationship between intention and mobile commerce acceptance and the moderating effect of perceived cost. The DeLone and McLean updated IS Success Model is the basis of the proposed research model. The study suggests that mobile commerce providers should create userfriendly websites, provide comprehensive information, and deliver high-quality services to boost consumer acceptance. It is also proposed that perceived cost is moderating the acceptance of mobile commerce. This research contributes to the understanding of mobile commerce adoption and provides insights for mobile commerce providers. Further research is recommended due to its conceptual nature and the need for empirical investigation.
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DOI: 10.21276/sjbms.2017.2.11.7 Abstract: This research aims to analyze the partial effect of Perceived Usefulness on Attitude toward Using, Perceived Ease of Use on Attitude toward Using, Perceived Trust on Attitude toward Using and the simultaneous influence of Perceived Usefulness, Perceived Ease of Use, and Perceived Trust on Attitude Toward Using. The population of this research is regular customers of Ikens Group wholesalers who have downloaded and installed Ikens wholesale mobile apps which spread throughout Indonesia and currently have 320 subscribers. The number of samples is determined by using Slovin formula at 5% error rate which is 178. The quantitative analysis method is by using equation analysis of multiple linear regressions followed by simultaneous test (F-test), partial hypothesis testing (t-test), and determination analysis (R Square) with a 5-percent alpha (0.05). Before the regression test, data quality and classical assumption tests were performed first. The t...
Determinants of users’ intention to adopt m-commerce: an empirical analysis
Information Systems and e-Business Management, 2015
The fast-growing penetration of mobile devices and recent advances in mobile technologies have led to the development of increasingly sophisticated services such as m-shopping for goods or services and m-payment. However, although the number of mobile subscribers is increasing, levels of actual m-commerce activities in many cases remain low. Determining what influences users' intention to use m-commerce is therefore of growing importance. The purpose of this study was to investigate possible factors. To this aim, we developed a conceptual user adoption model based on technology acceptance model variables and on specific factors such as social influence, personal innovativeness, customization, and individual mobility. The empirical results show that social influence and customization significantly affect perceived usefulness; mobility, customization, and personal innovativeness significantly affect perceived ease of use; and perceived usefulness and perceived ease of use have a direct positive effect on behavioral intention.
FACTORS INFLUENCING THE USE OF M-COMMERCE: AN EXTENDED TECHNOLOGY ACCEPTANCE MODEL PERSPECTIVE
International Journal of Economics, Management and Accounting
The application of m-commerce activities among smartphone users in Malaysia has become one of the major challenges for companies involved in m-commerce. The present study aims at identifying the factors influencing m-commerce use in Malaysia. An extended Technology Acceptance Model (TAM) is employed. A total of 350 questionnaires were distributed among smartphone users in the Klang Valley area of Malaysia. Two-stage Structural Equation Modelling (SEM) was employed to test the model of the study. The findings of the study reveal that behavioral intention has a significant positive influence on m-commerce use. The findings further reveal that perceived usefulness, perceived enjoyment, and privacy and security have significant positive influence on behavioral intention. These findings will benefit stakeholders involved in m-commerce activities such as providers, retailers, brands, and consumers. In addition, academicians and students can also benefit from this study in the context of m-commerce use in Malaysia. JEL Classifications: M1, M150, M3
Do consumers want mobile commerce? A closer look at M-shopping and technology adoption in Malaysia
Asia Pacific Journal of Marketing and Logistics, 2018
Purpose Mobile shopping is expected to emerge as a new way of shopping as the Asia Pacific region moves towards the digital era. It is important to understand factors that influence consumers’ intentions to adopt this new shopping channel, especially in developing countries such as Malaysia where it has the fastest growing mobile penetration rate in the world. The purpose of this paper is to integrate the Technology Acceptance Model (TAM) and the Theory of Planned Behaviour (TPB), and includes additional variables such as personal innovativeness (PI) and trust. Design/methodology/approach Empirical data from 453 consumers were tested against a proposed model using partial least squares structural equation modelling. Findings Findings suggest that most of the constructs in the model (i.e. trust, perceived ease of use, perceived usefulness, attitudes, PI and perceived behavioural control) influence a shopper’s intentions towards adopting mobile shopping. For example, consumers’ attitu...
Determinants of M-Commerce Adoption: An Empirical Study
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M-commerce has very rapidly developed into a very powerful way of reaching out to the consumer. M-commerce has been a massive success in terms of users’ adoption in some markets like Japan, while, astonishingly, not as thriving in others. However, its acceptance and level of adoption are low in Palestine compared to other countries. The research main objective is to classify the key variables that influence the acceptance of M-commerce among higher education students in Palestine by developing an M-commerce adoption Model based on an extension of the Technology Acceptance Model (TAM). A total of 430 questionnaires were collected and analyzed using Structural Equation Modelling (SEM) technique. The findings revealed that perceived usefulness, perceived ease of use, personnel innovation, security and privacy, subjective norms, and perceived trust are found to have an important effect on consumer behavioral intention to adopt M-commerce. These results will benefit stakeholders involve...
International Journal of Academic Research in Business and Social Sciences, 2024
Mobile commerce transactions adoption among consumers in Malaysia has become a major challenge for mobile commerce providers. This paper aims to determine the factors affecting the intention to use mobile commerce by integrating the Technology Acceptance Model and the updated IS Success Model. A non-probability convenience sampling is employed, collecting 395 questionnaires from Klang Valley residents of Malaysia. A two-stage structural equation modeling is employed to test the hypotheses. The findings indicate that system quality, service quality, and perceived enjoyment significantly affect the intention to use mobile commerce. However, the findings further revealed that information quality, perceived ease of use, and perceived usefulness do not significantly influence the intention to use mobile commerce in Malaysia. These findings will benefit mobile commerce providers and businesses aiming to improve the acceptance of mobile commerce transactions in Malaysia. However, this study is valuable for academicians, researchers, policymakers, and practitioners.