The Influence of Product Quality and Promotion on Customer Satisfaction and Its Impact on Customer Loyalty PT. Mahakarya Sejahtera Indonesia (original) (raw)
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The results of this study are to see whether the influence of product quality and customer satisfaction on consumer loyalty is found at Mandiri Jaya Mobil Pematangsiantar whose business is engaged in buying and selling new and used cars, with a total of 130 consumers and using validity, reliability, normality test, and analysis instruments. the coefficient of determination, as well as simple and multiple regression equations as well as the t hypothesis test and F test. Then a conclusion is generated that for the partial hypothesis answer it is found that the influence of product quality variables has a positive and significant effect on consumer loyalty then consumer satisfaction has a positive and significant effect on consumer loyalty and for the simultaneous test to produce answers to the hypothesis that simultaneously there is a positive and significant influence on product quality and consumer satisfaction on consumer loyalty. This shows that when product quality is getting bet...
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The purpose of this research is to determine and analyze the variables of product quality, price and promotion on customer satisfaction at the Hau Timor Company. This type of research is associative research, which aims to determine the relationship between two or more variables. The nature of the relationship between the influence of product quality (X1), price (X2) and promotion (X3) on the customer satisfaction variable (Y) is a causal/cause-effect relationship, where product quality, price and promotion factors influence customer satisfaction. With the research approach, each variable was taken as the Hau Timor research site in Dili, Timor Leste. Research results: Product quality at Hau Timor as a whole is in the high category, prices at Hau Timor as a whole are in the high category, promotions at Hau Timor as a whole are in the high category, and overall customer satisfaction is in the high category. Product quality partially has a positive and significant effect on customer satisfaction at Hau Timor. Price partially has a positive and significant effect on customer satisfaction at Hau Timor. Promotion partially has a positive and significant effect on customer satisfaction at Hau Timor. Product quality, price and promotion have a significant effect on customer satisfaction at Hau Timor.
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Since in online business must involve a reliable marketing strategy to be able to compete in cyberspace to satisfie and growing customers' loyalty when the transaction is done without meeting face to face with prospective customers or see the product in person. The objectives of this research are (1) to analyze the relationship of positive product quality, distribution, service quality, on customer loyalty. And the relationship of positive product quality, distribution and service quality on customer loyalty through customer satisfaction simultaneously; (2) to identify the factors that influence customers to choose a marketplace in Indonesia; (3) to analyze the needs and expectations of early consumers. This research was conducted using a survey method. Data were collected using a questionnaire tool with Structural Equation Modeling (SEM) analysis. The sampling technique used the purposive sampling method by taking 400 respondents from the top five marketplace customers in Indonesia. The results indicate that the number of visits and online transactions in the top five marketplaces in Indonesia has changed from previous research data. There is no significant effect of product quality on customer loyalty. However, after re-testing by removing outlier data, there is a significant positive effect of product quality on loyal customers. There is a significant effect of product quality and service quality on customer satisfaction. There is no significant effect of distribution on customer loyalty and customer satisfaction. In addition, there is a significant effect of service quality and customer satisfaction on customer loyalty.