Incorporating Social Media into Library Services: Present Scenario at East West University Library (original) (raw)
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The presence of Social Media (SM) is almost everywhere, and its applications are used in various institutions and organizations. The applications have affected every spot of human activities and it modernized the information communication. The SM has been changing the face of the libraries and enable the libraries to market their resources and services. In this present scenario the libraries are depending on SM for fulfilling their academic objectives and satisfying the users. The college and University libraries adopt various platforms of SM to showcase the library resources. The attractive features of the SM can transform quickly the library atmosphere and the libraries. The aims of this study are to know the present position of SM tools, the attitude of the library professionals, to discover the most popular SM and to know the various problems faced by the librarians. A structured online questionnaire was prepared using Google Docs and send to 62 librarians of the Arts and Science Colleges of Kerala University. Out of 62 of them, 48 responded and were taken as the samples for the study. The findings of the study highlights that out of 48 respondents 31 of them use SM tools for marketing the library products and 17 of the respondents have no accounts in SM.The libraries used different SM tools such as WhatsApp, Facebook, Blog, Wiki, YouTube, Instagram and Twitter. The Facebook and Blog were the most popular SM tools used for marketing. Majority of them agreed that they faced few problems.
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The rapid progress and development of social media and its associated tools have made things easy for the library staff and library professionals. Social media is the fastest tool of communication in today's world, where everyone can reach the other within a click. At the same time, the library professionals are getting familiar with social media and its related tools to apply in their respective libraries. The library professionals are creating a virtual platform using Social media to interact with their users and social media is also helping to reach out to the targeted audiences and customers. Social media is used by librarians to make their library users and also use social media for the marketing of their sources and services. Several factors are influencing the use of social media in the libraries because the library professionals think that social media is the best choice to bring library users nearer. Besides these facts there are massive numbers of challenges and issues faced by the library professional while using social media in their respective libraries. These hurdles and issues should be resolved for better and reliable use of social media in the libraries. Library professionals use social media to share information with their potential users. This paper has highlighted some of the aspects of social media e.g. usage, factors and issues, challenges in the use of libraries.
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Journal of Advanced Research in Library and Information Science, 2019
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The popularity of social media made it as a fastest communication tool for dissemination of information and influenced by all sorts of people, so as like others librarians are also influenced by social media. The social media tools are gaining its importance day by day. In the field of library science and library it is one of the most important and powerful tool for disseminating the library services. Library professional are using these tools for the purpose of the promoting library services and resource. But in India due to the lack of IT knowledge, awareness among the LIS professionals so also the internet connectivity problem, it is seen only used by the modern IT savvy people and modern libraries. There are different kinds of social media tools available globally but it is the librarians responsibility to make it use and choose a best available among them.
Library Philosophy and Practice (e-journal), 2019
The paper presents how social media platforms can be used as effective tools to provide innovative library services in a university environment. The data was collected from both the central and state universities’ websites especially to focus on the readiness of the university libraries. It is ascertained that how university libraries integrate these technologies to provide effective library services to the end users. For the present study, the Global Alexa rankings were considered as the source for the selection of popular social media platforms. Each of these platforms is further analyzed to know how these could be used to facilitate information or provide library services to enhance the quality of the services. The outcome of the study reveals that the usage of social media in the university libraries in India is still in the formative stage and needs to gear up to meet the growing expectations of the users.
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As the advancement of 21 st century libraries tries to use social networking sites and social media skills to provide dynamic library services. Most librarians are trying to make available their resources in digital form to reach the users. The ICT has changed the way information has been stored, retrieved and disseminated by libraries. In this era, libraries are providing electronic access to a wide variety of resources, including indexes, full-text articles and complete journals with back files. Libraries have been moving towards an electronic environment, in which sufficient computers are necessary for patrons to access information. These advances made the ongoing efforts to support the traditional services and processes with electronic versions economically feasible for libraries and their users. This article tries to explain how libraries can exploits social networking sites and social media skills to provide dynamic library services.