Analisis Peran Pemerintah Daerah Kota Cilegon Dalam Mengembangan Pasar Tradisional Guna Meningkatkan Penjualan Dan Kepuasan Konsumen DI Pasar Baru Merak-Cilegon (original) (raw)

2019, JIM UPB: Jurnal Ilmiah Manajemen Universitas Putera Batam

Decreasing the level of consumer satisfaction in the traditional market becomes a homework for policy makers, especially the regional government, as well as the people who are around the market, the community is now conducting transactions in a place not only to fulfill consumption, but there is also another side outside it, the level of security, comfort level is one of the factors causing the reduction in the level of community visits to traditional markets, the community now also sometimes makes the market a family recreation area, but there are indeed transactions. In this study the method used is a qualitative approach, because this method can analyze all activities in a planned manner so as to produce data in response to a problem or to test a hypothesis. Researchers in conducting this research used several data sources including primary data and secondary data. The role of the Cilegon regional government has been very maximal, in terms of facilities it has been proven that the local government has expanded land in 2014. Then from the regulari regional government continues to strive so that all public places including the traditional markets continue to improve Order, Cleanliness, and Beauty for convenience together with the issuance of these regional regulations. With the issuance of a number of these regulations, it has proven that the local government of the city of Cilegon has maximally performed its role, public places, including traditional markets, new markets, peacocks so that they continue to grow and even experience an increase so that it will prosper all parties. In terms of increased sales, the researchers analyzed that from a total of 556 kiosks, only 31 or only 5.57%, empty or unoccupied kiosks, this shows that the interest of traders to sell in the market is still very high, and that is related to the increasing number people who feel fasting as consumers for the services, comfort and safety of the New Merak market, so that they continue to visit these markets, this is all achieved thanks to the help and participation of all