Maximizing Profits Using Genetic Algorithm (original) (raw)

2020, International Journal of Scientific & Technology Research

Maximizing profits from products that one sells in a given marketplace is the main goal of any manager, entrepreneur, or a marketer who wants to make his business a success. This study aims at illustrating how this can be made possible by use of genetic algorithms. The proposed approach can be used by managers and marketers to maximize profits by increasing sales of products through optimization of the genetic algorithm (GA). The optimization results to greater accuracy in prediction and improves classification of the products in groups. Each group contains products with high sales and low sales. Then after applying the GA operations we will generate groups of three items and the manager then can make a promotion to sell these products together and improve the sales of products that are not selling well. This research seeks to provide manages with decision support model which will help them maximize sales and profits resultantly. Optimization using genetic algorithms is done in this...