A Survey Study on the Efficacy of a Tourism Website: a Case of Botutonuo Beach in the Province of Gorontalo (original) (raw)

Developing a Digital-Based Marketing Strategy to Promote Beach Attractions in Indonesia: a Case of Botutonuo Beach in Gorontalo

European Journal of Management Issues

Purpose: The study reported in this article sought to examine the current state of Botutonuo Beach in the Province of Gorontalo, Indonesia, and develop a digital-based marketing strategy that allows attractions of the beach to be open to potential worldwide tourists. The beach is a popular tourist destination in the province, yet limited information about the beach is available online. Design/Method/Approach: A design-based research method was employed in the study. To collect data, observations and semi-structured interviews with four locals who were also organizing the beach were used; while for the analysis, a thematic analysis approach was utilized. Findings: Findings revealed three main themes that best describe aspects of Botutonuo Beach tourism sites that need improvement, namely accessibility, facilities, and convenience, as well as showed what important information that needs to be included on the beach website. Practical Implications: It is expected that the website can be...

Promoting Tourist Destination Image and Websites in North Sulawesi Indonesia

International Journal of Applied Behavioral Economics, 2015

North Sulawesi's tourist destination image is imperative to be promoted to the rest of the world, it is one of the top ten tourist destination in Indonesia. The tourism objects in North Sulawesi are varying such as culinary, undersea coral diving in Bunaken and Lembe, festivals, rituals both Christian and Muslim, eco-tourism, mountain climbing, jungle explorer, variety of culture's ethnic groups, tropical panorama etc. North Sulawesi is also known to have abundant of spice (nutmeg) and one of the biggest sea coral treasures in the world. Promotion variables are composed of advertising, direct marketing, festivals, events and experiences, cooperation with other parties, promotion by word-of-mouth, and tourist destination websites. 310 foreign tourist visitors from various country of origin were drawn as sample in this study. This study reveals that foreign tourists image on promotion undertaken by the government as well as private tourism industries vary to each variable bein...

Tourism Promotion through Web

Strategic Marketing in Fragile Economic Conditions, 2014

This chapter studies the application of information technology in tourism promotion, particularly through Internet. In the context of tourism management, this chapter penetrates different usage of Web technology to disseminate maximum level of information for tourism promotion. This chapter is designed to determine the conditions of Websites as well as application of different application of Web technology like Virtual Reality (VR), CRS, etc. used in tourism promotion to identify the obstacles faced in this type of promotion via Web. The chapter adopts a survey from 200 respondents. Collected data is analyzed through different statistical tools like correlation analysis, simple average method, and Cronbach Alfa for reliability of the data. The results show that tourism promotion through the Web helps to increase competition as well as tourism demand if Web design helps to disseminate information about the tourism offers to the tourists' desire. Both sexes consider the Website design as a means helps to ensure the information veracity of tourism offers. The chapter recommends continuing development of the role of tourism promotion through the Internet in spreading information about tourism offers, so as to achieve the greatest possible benefits. This study also indicates how to develop and upgrade Web for promotion of tourism information and offer better tourism service excellence, while promoting less popular tourist spots.

Effectiveness of Pangandaran Beach Tourism Destination Publications, West Java, Indonesia

Journal of Economics, Management and Trade, 2019

Pangandaran Beach is one of the fastest growing beach tourist destinations in Indonesia, where the number of foreign tourists visiting is as much as 9.44 million and domestic tourists as many as 251.20 million trips per year. The purpose of this study is to see the effectiveness of publications about Pangandaran Beach carried out in various media. The method used is EPIC model that takes into account the dimensions of Empathy, Persuasion, Impact, and Communication. The sample in this study were tourists who had visited Pangandaran Beach and saw the publication media. The results of this study indicate that the score for the empathy dimension is 3.41; persuasion dimensions of 3.64; impact dimension of 3.59; communication dimension of 3.46. When viewed from the EPIC rate which calculates all dimensions, a score of 3.53 is obtained. These results show three dimensions of empathy, persuasion and effective communication, while impact dimensions are quite effective. The EPIC rate of 3.53 ...

Eylin Babacan ve Nahit Erdem Köker (2008). Managing Destination Website as a Marketing Communications Tool: Comparative Website Analysis of Turkey, Spain and Dubai. International Journal of Management Perspectives. 1 (1):5-20

In the lure of attaining competitive advantage, not only companies and public institutions but also countries as tourism destionations, introduce some level of differentiation. Attaining competitive advantage particularly in tourism industry, where the compation if fearce, requires answering the following questions successfuly, ‘what is the most affective way of promoting the existing tourism product to the targeted market”. The aim of the study is to determine the effectiveness of internet usage especially for marketing communications through analyzing websites of three selected destinations namely Turkey, Spain and Dubai. Comparative analysis of these websites may be useful not only for destination marketing literature but also for these countries in increasing the communication effectiveness by using internet. The most important reason of including these three countries in the research is that they are located in one of the most important tourism regions of the world in Asia and Europe. The methodology of the research is based on scoring system of Gibson et al. (2001). Results of revealed that Spain is utilizing its internet related resources better than Dubai and Turkey in terms of promotional effectiveness. Discussion of research findings and managerial implications are given.

Digital Tourism: A Content Analysis of West Java Tourism Websites

Journal of Indonesian Tourism and Development Studies, 2018

Digital tourism is one of three strategic priorities from Ministry of Tourism to increase the number of tourist who visiting Indonesia. Tourism industry is one of the successful sector using Internet media to share destination images, where the tourism websites becomes a very useful tool to promote tourism by giving important informations for visitors. This study explore the effectiveness of official tourism websites in West Java province, Indonesia. Content analysis method, consist of three dimension: Aesthetic (destination visualisation, websites design); Informative (uniqueness, monetery value, and cultural promotion); Interactive (e-travel planner, online communities) were used to asses 29 official cities and regency's tourism websites. The results presented within this paper showed that West Java tourism websites were found to be generally fair in one dimension but lacked to attracted visitors. Based on the result findings, it is recommended that the official tourism organisations should evolve their websites as the marketing tools and the most important for delivering positive images of the destination online. These research give implications for the local tourism websites administrator to improve the website's content and also further research in tourism websites evaluation.

Effectiveness of E-tourismWebsite as a Tourism Promotion Media using AIDA Model: A Study in Context of visitingjogja.com

Proceedings of the International Conference on Creative Economics, Tourism and Information Management, 2019

The use of e-commerce in the tourism industry is known as e-tourism terminology. E-tourism can include promotion, marketing to tourism transactions. The Indonesian government has poured a considerable amount of funds in developing e-tourism, as well as the Government of the Special Region of Yogyakarta in developing visitingjogja.com as one of the e-tourism website. By using questionnaires this study wants to find the extent to which the effectiveness of website e-tourism as a tourism promotion media is measured using the AIDA model based on the area on WebQual 4.0. In addition, this study also examined what factors were influential in it. The results showed a very high level of effectiveness in most of the AIDA model, which is Attention, Interest and Desire but has not been too effective in the stage of Action. furthermore, areas on WebQual 4.0 has an effect on every stage of AIDA.

Assessment of strategies to enhance the online presence of the Mozambican government website on tourism destination marketing

International Trade, Politics and Development, 2022

Purpose-The purpose of the present paper was to explore the best practices of destination management in promoting tourist destinations through the Mozambique government website (INATUR) and identify strategies that enhance its visibility and online presence. This was only possible by (1) exploring if people are aware of the government website's existence; (2) examining the existence of indicators of the engagement behaviors for the web-users (visitors) in their searching process on the government website; (3) exploring if the engagement behavior and website features have influence on the government website visitors' satisfaction and (4) providing measures to enhance the popularity of the government website at INATUR. Design/methodology/approach-The study combined a qualitative and quantitative methodological approach from the primary data collected via an online questionnaire survey of 269 random respondents, and the selected data was analyzed and processed using Stata 13 with the descriptive statistic and ANOVA [Analysis of Variance (an econometric model)] technique. The data was collected from secondary sources and from the interview, a strengths, weaknesses, opportunities, and threats (SWOT) analysis was applied with an interpretive approach. Findings-The government website presents the minimum of relevant information to respond to the users' needs and expectations. There is little knowledge regarding the existence of the government website for tourism destination marketing. Few respondents were surprised about this website's existence. The optimistic side of responses came from those peple who used the website and it helped their expectation. The correlation analysis showed a significant positive relationship between the government website features and the visitors' searching satisfaction; the interview outputs noted that the shortage of staff at INATUR with knowledge of digital marketing engagement plays a role in solving the problem of the visibility and online presence of the website. Research limitations/implications-One of the apparent limitations of this research was the world pandemic situation (Covid-19), which influenced to make abrupt arrangements in conducting the questionnaire survey and interview compared to the planned schedule. The interview was supposed to be a field research to have direct contact with her respondents and collect nonverbal information through the respondents' body language, but unfortunately, it was not possible. Improvising was one of the solutions and had to design an online questionnaire survey for national and international tourist respondents and an emailed interview with INATUR director. Because of that, the results showed a very significant gap between African nationals and ITPD 7,1

The Effect of Electronic Word of Mouth, Destination Image and Travel Motivation on Visiting Intentions on Tanahred Beach Touri, Samboja

Motivation on visiting intentions. This study used 100 respondents from the city of Samarinda as a random sample and the analysis was carried out using a non-probability technique with a coincidence-based method with a multiple linear regression analysis equation model processed using Statistical Product and Service Solutions (SPSS) 21. The results of the study prove that The electronic word of mouth (E-Wom) variable has a positive and significant effect on the intention to visit the Tanah Merah Samboja beach tourism. The destination image variable has a positive and significant effect on visiting intentions. The variable of travel motivation has a positive and significant effect on the intention to visit the Tanah Merah beach tour of Samboja.