Learning through active engagement: case teaching in hospitality management (original) (raw)
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Hospitality trends in the Asia-Pacific: a discussion of five key sectors
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This paper reviews recent trends in major hospitality sectors in the Asia-Pacific region. Viewed from the perspective of industry evolution, those in growth stages are the meetings, incentives, conventions and exhibitions (MICE), backpacker, and bed and breakfast sectors, characterised by burgeoning market demand, proliferation of specialist infrastructure, sectorspecific education and training, and dedicated development and marketing strategies. In contrast, the casino sector is facing major challenges. After a period of high growth, it has moved quickly through the maturity phase and is now seeing declining demand in some areas. In others, opposition to gambling has given way to new casino developments in the quest for economic benefits. Similar competitive forces are evident in the licensed clubs sector, where a proliferation of gambling options has undermined traditional sources of revenue in some jurisdictions, yet provided new sources in others. Conversely, the hotel and restaurant sectors can be considered mature. Many hotels are attempting to retain competitiveness through increased attention to facilities development, asset management, market segmentation and use of new technologies. However, the restaurant sector appears focused on product revitalisation. Mega restaurants, celebrity chefs, the multi-cultural integration of Asian-Pacific influences, 'upmarket '60s' facilities design, and involvement of the customer in the culinary process reflect a new interest in the 'theatre' of the dining experience. While these trends have characterised the evolution of hospitality industries in the region during the last few years, the recent economic turmoil in Asia will no doubt produce new challenges, as well as opportunities, in the lead up to the next millennium.
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Hospitality and Tourism Education and Industry Certifications
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Hospitality and tourism education research from 2005 to 2014 “Is the past a prologue to the future?”
Operating under the dynamic industry and changing higher education environment, it is timely to conduct a comprehensive evaluation of recent education research to assess whether these activities address the challenges faced. The purpose of this paper is to synthesize and evaluate research on hospitality and tourism education in the past ten years (2005-2014) and to suggest directions for future inquiries. From 13 hospitality and tourism journals, 644 full-length articles were reviewed. A multi-stage process was used to code and analyze each article by two analysts independently to ensure objectivity and accuracy. Two more researchers were involved in discussion to resolve differences in coding. The analysis resulted in five distinctive meta-themes, grounded within 30 sub-themes. Observations are made in terms of teaching and learning, student development, curricula and programs, education environment and faculty development. Areas requiring further scholarly attention under each theme were identified. This review provides an important reflection of the scholarly activities over the past decade on hospitality and tourism education, summarizes the current knowledge on various relevant concepts and offers avenues for future education research. This review also provides a one-stop information source for education and industry practitioners engaged in human capital, professional and executive development practices.
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Quality and Service Management Perspectives 3 Consumer Involvement Consumers' degrees of interest and 'involvement' in purchasing particular products or 4 E. Laws, B. Prideaux and G. Moscardo Source: Parasuraman et al. (1985). 8 E. Laws, B. Prideaux and G. Moscardo Similarly Jorgensen (1989, p. 19) has noted that the case studied may be a culture, society, community, subculture, organization, group, or phenomenon such as beliefs, practices, interactions.. .. Case studies stress the holistic examination of a phenomenon, and they seek to avoid the separation of components from the larger context to which these matters may be related.