Bounded Rationality or Strategically Bound: Canadian Election Platforms (original) (raw)

Canadian political parties: Market-oriented or ideological slagbrains?

Two questions arise when considering the Canadian political suitability of Lees-Marshment’s Product-Oriented Party/Sales-Oriented Party/Market-Oriented Party (POP/SOP/MOP) model. First, how do Canadian national parties fall within these categories (if at all)? Second, to what extent do Canadian parties follow the stages of the political marketing process? This chapter attempts to address these questions by profiling the marketing activities of the major political parties in the 2000 Canadian general election.

PARTIES, ELECTIONS, and the FUTURE of CANADIAN POLITICS

This volume was conceived during Royce Koop's postdoctoral fellowship in the Department of Political Science at Memorial University of Newfoundland in 2010-11. The two of us had a number of conversations over the course of that year about parties and elections (both inside and outside of Canada), and early on we noted that there had not yet been a consolidated effort to unpack the tumultuous last two decades of electoral politics in Canada. Given our training at the University of British Columbia, where we had been doctoral ...

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