Pengaruh Literasi dan Religiusitas terhadap Keputusan Pembelian Makanan Kaki Lima di Universitas Islam Bandung (original) (raw)

2021

Abstract

. Of the many Indonesians, most of the population is Muslim. This result in the Indonesian public’s mindset that the halal label is an important consideration in making purchasing decisions. Therefore, people also need to increase literacy or understanding about halal in a product that they will consume. The research method used is quantitative. The data sources are primary and secondary. The type of data is field data. The technique of using data using a questionnaire. The data analysis used multiple linear regression with the SPSS 25 test tool. The test used the F test, t test, and R test. The sample in this study were 73 students of the Faculty of Sharia at the Islamic University of Bandung.Based on the result of the research that has been done, it can be stated that the results of the study indicate that there is a simultaneous influence betwen literacy and religiosity on purchasing decisions with a significance. Keywords: Literacy, Religiosity, Purchase Decision Abstrak. Dari ...

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