The influence of post-visit emotions on destination loyalty (original) (raw)
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Tourist attractions as a moderating element in explanatory models for loyalty development
Many studies have analysed the impact of destination image on tourist satisfaction and loyalty, including different mediating variables, both affective and cognitive. This article will attempt to determine whether the representative model of visitors' future behaviour (satisfaction and loyalty) – viewed in terms of destination image, quality, value, disconfirmation, and emotions – follows a common, universal pattern or whether that behaviour actually differs when the model is applied to destinations offering different attractions. The paper below analyses disparate emotional behaviour in relation to destinations mentioned in the literature, when value does not play a mediating role between perception of quality and satisfaction with coastal destinations. This study concludes that there is a common pattern for purely urban cultural destinations while a different pattern exists for urban cultural destinations that include beaches among their attractions.
1 Measuring Tourists ’ Emotional Experiences: Further Validation of the Destination Emotion Scale
2015
This study is an extension of Hosany and Gilbert's (2010) original research on the development of a scale measuring the diversity and intensity of tourists' emotional experiences toward destinations: the destination emotion scale (DES). The DES consists of 15 items, representing three emotional dimensions: joy, love and positive surprise. Although the DES displays solid psychometric properties, additional evidence is required of the scale's validity. Using data collected from international tourists visiting two distinct destinations, Petra (Jordan) and Thailand, this study further examines the scale's construct validity. Adopting state of the art procedures guiding scale validation, results confirm the unidimensionality, reliability, convergent, discriminant and nomological validity of the DES. In particular, discriminant validity tests show that emotions and place attachment are related but distinct constructs. The DES provides a useful tool for marketers and researchers to measure tourists' emotional responses toward destinations.
Journal of Travel Research, 2015
The purpose of this study is to empirically test an integrative model linking tourists’ emotional experiences, perceived overall image, satisfaction, and intention to recommend. The model was tested using data collected from domestic tourists visiting Sardinia, Italy. Results show that tourists’ emotional experiences act as antecedents of perceived overall image and satisfaction evaluations. In addition, overall image has a positive influence on tourist satisfaction and intention to recommend. The study expands current theorizations by examining the merits of emotions in tourist behavior models. From a practical perspective, the study offers important implications for destination marketers.
Measuring Tourists’ Emotional Experiences: Further Validation of the Destination Emotion Scale
This study is an extension of Hosany and Gilbert’s original research on the development of a scale measuring the diversity and intensity of tourists’ emotional experiences toward destinations: the Destination Emotion Scale (DES). The DES consists of 15 items, representing three emotional dimensions: joy, love, and positive surprise. Although the DES displays solid psychometric properties, additional evidence is required of the scale’s validity. Using data collected from international tourists visiting two distinct destinations, Petra (Jordan) and Thailand, this study further examines the scale’s construct validity. Adopting state-of-the-art procedures guiding scale validation, results confirm the unidimensionality, reliability, convergent, discriminant, and nomological validity of the DES. In particular, discriminant validity tests show that emotions and place attachment are related but distinct constructs. The DES provides a useful tool for marketers and researchers to measure tourists’ emotional responses toward destinations.
Journal of Hospitality and Tourism Insight, 2020
Purpose-The purpose of this paper is to investigate the effect of tourists' emotional responses toward a particular destination on tourists' satisfaction and destination loyalty. Perceived quality adds as a moderator variable. Design/methodology/approach-This study adopted a quantitative data collection method, with distributing the questionnaire to 346 tourists of 43 nationalities in four main tourist attractions in Switzerland. The structural equation modeling approach and bootstrapping technique were used to empirically test the study hypotheses. Findings-The results confirm the negative impact of negative emotions. The mediating role of the tourists' satisfaction was documented. As expected, perceived quality dampened the negative effect of negative emotions on tourists' satisfaction. However, surprisingly, it does not serve as a moderator in the relationship between positive emotions and tourists' satisfaction. Practical implications-This study resulted in a set of practical marketing recommendations. Tourism marketers are encouraged to keep positive emotions high among tourists, aimed to increase their satisfaction toward the destination and revisit it again in the future and also, pay more attention to the quality of the destination as an essential tool to reduce the impact of negative emotions. Originality/value-Many studies in tourism literature studied associations between positive emotions and tourists' behavior. The present study is drawing more attention to negative emotions. In addition, this study tries to address the gap in the tourism literature regarding the modified impact of perceived quality on the relationship between emotions and tourists' satisfaction.
Influence of Destination Image and Tourist Satisfaction On Destination Loyalty
British Journal of Multidisciplinary and Advanced Studies
Understanding the factors that contribute to a positive tourist experience is critical in maintaining and improving tourism competitiveness. This study determined the influence of destination perception and satisfaction on destination loyalty among tourists in a private villa on Turks and Caicos Island. The study utilized a descriptive-correlational research design. Data were collected from a sample of 100 tourists using the survey questionnaires of Umit Basaran (2016) for destination image, Ruiz E., et. al. (2017) for tourist satisfaction; and Kanwel et al. (2019) for destination loyalty. Descriptive statistics and multiple regression analysis were employed. The findings reveal that participants had a highly favorable perception on the cognitive component and a very highly favorable perception on the affective component of the destination. They were highly satisfied with various aspects of the villa such as destination facilities, safety, cleanliness, guest service, and entertainme...
Post Visit Assessment: The Influence of Consumption Emotion on Tourist Future Intention
Tourism is essentially experiential based whereby tourist visit experience is influenced by the outcome of their encounters with the destination's elements. It is suggested that these encounters lead to various tangible and intangible experiences, thus it is vital to ensure that visitors had exquisite encounters during their stay at the destination. This paper empirically examines post visit evaluation of 501 international and domestic tourists at a well-known island resort destination in Malaysia. A survey method was employed to collect data regarding tourist demographic details as well as perceived performance of the destination's elements, post consumption emotions and their future behavioral intention. The study shows that tourists' consumption emotions are derived from their perceived performance of the destination products and services. The emotions which are grouped into positive and negative emotions eventually influence their future intentions. Results of this research are beneficial to various stakeholders such as the tourism and hospitality agencies and businesses. They must realize that the emotional outcome after consuming the products and services is influential in producing memorable visit experience which eventually leads to various tourist future behaviors.
2011
The main purpose of this study is to examine the causal relationships among past visits, image, satisfaction, and loyalty of foreign tourists to destinations in Thailand. The paper reviews the literature and identifies the observed variables used to measure the four latent constructs: past visits, image, satisfaction, and loyalty of tourists. The population of this research was 9,815,466 foreign tourists at the departure terminals in Suvarnabhumi International Airport, who were about to leave Thailand. Following Diamantopoulos and Siguaw (2000), the sample size of 360 respondents was derived from 18 variables multiplied by 20 times, and the usable number of questionnaires was 400. The research instruments used were selfadministered questionnaires. The sampling technique used was simple random sampling. The results demonstrate that destination image and satisfaction had strong positive effects on destination loyalty. Further, past visits also had a positive influence on image, satisfaction, and loyalty. Destination marketers should therefore focus on designing and implementing marketing strategies and programs that improve tourist image, satisfaction, and loyalty. This paper is an attempt to fill a gap in the tourism research in Thailand by proposing and testing a causal model of destination loyalty using structural equation modeling (SEM) technique
Measuring Tourists’ Emotional Experiences
Journal of Travel Research, 2014
This study is an extension of Hosany and Gilbert’s original research on the development of a scale measuring the diversity and intensity of tourists’ emotional experiences toward destinations: the Destination Emotion Scale (DES). The DES consists of 15 items, representing three emotional dimensions: joy, love, and positive surprise. Although the DES displays solid psychometric properties, additional evidence is required of the scale’s validity. Using data collected from international tourists visiting two distinct destinations, Petra (Jordan) and Thailand, this study further examines the scale’s construct validity. Adopting state-of-the-art procedures guiding scale validation, results confirm the unidimensionality, reliability, convergent, discriminant, and nomological validity of the DES. In particular, discriminant validity tests show that emotions and place attachment are related but distinct constructs. The DES provides a useful tool for marketers and researchers to measure tour...