The Importance of Environmental Attitudes Towards Products for Sustainability and Business Strategies (original) (raw)

Analysis of the Relationship Between Consumers’ Environmental Awareness and Brand Loyalty

International Journal of Research in Social Sciences, 2016

In this study, we investigated the relationship between consumer's environmental awareness and brand loyalty. We used a questionnaire comprising environmental approach (Magnet et. al., 2009), brand loyalty scale (Şenel, 2011) to collect data from 384 Faculty of Economics and Administrative Sciences students. The outcomes demonstrate that there is relationship between brand loyalty and environmental awareness.

Factors Affecting Desire to Buy Environmental Friendly Products

Journal of Management and Business

This research examines factors which are mentioned in various literatures to have influence on desire to buy environmental friendly products. The factors are perceived attributes, personal characteristics and external factors. In this study the factors are put into a model which follows through awareness, interest and desire to buy and was also further analyze. Analysis was carried out using Structural Equation Modelling. This research found that external factor have influenced the desire to buy environmental friendly product. This factor is much more important than that of personal characteristic and perceived attributes.

Consumer Attitudes toward Sustainable Development and Risk to Brand Loyalty

Sustainability, 2018

The present study reveals the importance of understanding how business decisions focused on sustainability can impact companies, due to the risks associated with brand loyalty. The relationship between brand loyalty and consumers' environmental viewpoint is investigated, including how consumers' brand loyalty would be impacted after environmental-based expansion decisions are announced. College students from the USA and Romania (N = 92) were asked to voluntarily participate in a survey. The Brand Loyalty Scale (BLS) is used to assess brand loyalty before and after a fictitious expansion announcement was made and the New Ecological Paradigm (NEP) scale is utilized to assess attitudes toward sustainability. A paired samples t-test analysis reveals a significant positive correlation between NEP scores (attitudes toward sustainability) and brand loyalty. No significant differences are found in attitudes toward sustainability regarding region (Romania and USA) or gender. These results indicate that individuals who generally show concern towards the environment will stay loyal to their favorite companies after sustainability is introduced. Results also indicate that the gap regarding region and gender is slowly closing in attitudes toward sustainability; individuals in developing countries are also showing a major concern toward environmental issues. Males indicate just as much concern toward the environment as females, which is confirmed by other findings in previous literature.

Environmental orientation of consumer behavior: motivational component

Problems and Perspectives in Management, 2018

Environmental issues are a priority, since global environmental problem has become perceived as a threat to humanity’s existence. The necessity and timeliness of conceptual marketing approaches revision are dictated by the formation of new economy sector of ecological goods and services, and the environmentally responsible marketing concept is being formed. The purpose of the work is to substantiate the environmental factor influence on consumer behavior motives and formation of consumer demand for environmental products within the frame of environmentally responsible marketing. Changes in the external marketing environmentlead to changes in the internal environment of the market entity, causing its environmental development. The recorded tendencies and changes in the marketing environment form the marketing ecological imperative, which takes into account the environmental factor in marketing activity of the market player. The research allows to determine the position of ecologicall...

Social and environmental sustainability model on consumers’ altruism, green purchase intention, green brand loyalty and evangelism

Journal of Cleaner Production, 2019

Across the globe, the awareness for environmental degradation and its harmful effects is rapidly growing. The whole world has come together to work in the direction to protect the environment. Consumers are increasingly becoming cautious towards the impact of their consumption pattern on environment and organisations can attain a competitive edge by leveraging this cautiousness by offering them green products/brands. However, it is importance for the marketers to understand that how increasing levels of sustainability awareness impacts other factors which explain pro-environmental behaviour of customers. To fill the existing gap in the current literature in this regard, the current study aims to build a structural model which includes social and environmental sustainability awareness in measuring customer altruism, buying intention, loyalty and customer evangelism. The theoretical model extends the existing framework of the Theory of Planned Behaviour (TPB) and explores the decision-making framework regarding ethical behaviour. Through existing literature review and expert input, the indicators (variables) for each construct were recognised. After that, data was collected from 331 respondents through a structurally designed questionnaire; the hypothetical model was test using the Structural Equation Modelling (SEM) technique. The findings of the study indicate that sustainability awareness positively influence the consumer altruism which in turn enhances the consumer purchase intention, green brand loyalty and green brand evangelism and altruism can and can bridge value-action gap for green brands. Current analysis supports the view that there are significant positive associations among the identified constructs.

Factors affecting Brand Loyalty on Green Product Consumption

Objective-This study aims to investigate the importance of brand trust affecting green product repeat purchases using a statistics program with structural equation modelling (SEM) to conduct confirmation factor analysis and correlation analysis between the independent and dependent variables. Methodology/Technique-This study collected data from 820 green-product consumers in the northeast region of Thailand. Samples were recruited from 20 local department stores across 20 provinces. The study used a stratified sampling technique to stratify each province's residents. Findings-SEM analysis shows that brand trust has a positive correlation to brand engagement and loyalty with a statistical significance value of 0.05, together with a beta coefficient value of 0.68 and 0.54. The study also found that brand engagement has positive correlation to loyalty with a statistical significance value of 0.05, together with a beta coefficient value of 0.75. These results mean that when the customer trusted the brand, it would lead to brand engagement and being big a fan of the brand. This is because the customer is unfamiliar with green products, and there are some critical factors such as price and quality. Thus, building brand trust would decrease customer apprehension. When customers feel safe, they will feel engage to the brand. Accordingly, when customers are engaged to the brand, they become loyal to the brand leading to repeat purchasers, word of mouth and brand advocacy. Novelty-This paper contributes to the understanding on green product consumption and customer behaviour and can be used to formulate the right strategies for promoting green products, based on critical factors that influence the customer buying process.

AN EVALUATION OF DETERMINANTS OF CONSUMER’S PERCEPTION TOWARDS ECO-FRIENDLY PRODUCTS

INTERNATIONAL JOURNAL OF RESEARCH CULTURE SOCIETY, 2018

Consumer behaviour plays a major character in an Organic food products segment. The sellers of organic foods need to be ground-breaking and dynamic in order to complete with the changing purchase behaviour in the Organic food products market among rural and urban residents. The importance of organic food products was ignored for quite a long period. As results of environmental sustainability and its importance is shifted towards Organic food products rather than conventional farming. Today, many societies have assumed their duty to protect our surroundings. Thus, products and production process become cleaner. More companies introduce green products and it helps to change the polluted world. “Go green”, because they realize that they can cut pollution and increase profits at the same time. Green marketing is a creative opportunity to innovate in ways that induce a difference and at the same time achieve business success. This paper investigates consumer perception towards eco-friendly merchandise. Environmental related perception factors. Producers marketing related perception factors and Personality related perception factors are the major contributors to the formulation of perception towards Eco friendly products.

Investigating the Determinants of Green Loyalty: Understanding Factors Influencing Customer Commitment to Sustainable Brands in Indonesia

Journal of Consumer Studies and Applied Marketing

In recent decades, the global emphasis on ecological sustainability and green marketing has revolutionized consumer preferences and behaviour. As businesses strive to meet the growing demand for eco-friendly products and services, understanding and assessing customer green loyalty have become pivotal objectives for sustained success. This research investigates the determinants of customers' green loyalty towards environmentally conscious goods and/or services. To achieve this objective, a quantitative analysis approach was adopted. A questionnaire-based survey was conducted using Google Forms, targeting 238 respondents. The collected data was subjected to descriptive statistics and partial least squares structural equation modelling (PLS-SEM) for comprehensive analysis. The findings of this study underscore the significant influence of two crucial factors - green trust and green image - on customers' green loyalty. The positive relationship between green trust and green loya...

The Influence of Ecological Knowledge and Product Attributes in Forming Attitude and Intention to Buy Green Product

International Journal of Marketing Studies, 2014

AirConditioning of non-Chloro Flour Carbon (AC of non-CFC)) is one of the products categorized as green product. In this context, consumer will consider ecological knowledge as a one of an importance variable in influencing the buying process of this product. Moreover, functional and emotional attribute are next variables as part of product attributes considered importance by consumer in deciding to buy the product. This study investigated the influence of ecological knowledge and product attributes (functional and emotional attributes) on attitude and intention to buy the product. Convenience sampling technique was used to collect 200 consumers who intend to buy AC of non-CFC in Surakarta, Indonesia. Structural equation model was chosen to elaborate the linkage among of variables. The result indicates that attitude toward green product is positively influenced by ecological knowledge. Besides that, functional attribute and emotional benefit were found to influence the intention to buy this product. In this study, the results were not significant, also discussed. Furthermore, the study also revealed the implications both from theoretical and practical aspects, as well as the possibility to do the advance studies.

Structural Equation Model for Environmentally Conscious Purchasing Behavior

2012

In this study, the effect of environmental concern, attitudes and behaviors of the university students on the environmentally conscious purchasing behavior was investigated with the help of Structural Equation Model (SEM). SEM is an effective data analysis tool that expresses the complicated causative relations between the latent variables. In this study, we collected the data from 400 university students by means of a survey. The results of this research showed that environmental attitudes, environmental behavior and green product awareness have a positive effect on environmentally conscious purchasing behavior. The developed model showed that, environmental concern explains 48% of the variation in the environmental attitudes and 28% of the product recovery awareness; environmental attitudes and product recovery awareness explain 55% of green product awareness; environmental attitudes explains 44% of the variation in the environmental behavior; environmental attitudes, green produc...