Examining the influence of price-quality inference and consumer attitudes on the inclination to buy non-deceptive counterfeit goods: evidence from South Africa (original) (raw)
Related papers
Factors Affecting Counterfeit Products Purchase Decision
IJBMR, 2021
The purpose of the research was to identify the factors impelling the buyers' attitude towards the purchasing intention of counterfeit products among customers. The conceptual framework is proposed by different studies. All measures used were evaluated in terms of their internal consistency also in terms of discriminant validity and convergent validity to validate the data and the questionnaire. A survey was carried out on the Oman market with 350 respondents. The results of this research found that integrity and social status have a positive relationship and significantly affected the attitude of consumers when they made their purchasing decisions while price consciousness and novelty have a negative relationship with customer attitude.
Consumer attitudes toward counterfeits: a review and extension
2007
Purpose-The purpose of this research is to propose and test a model that integrates the main predictors of consumers' attitude and behavioral intentions toward counterfeits; to help companies understand the main factors influencing consumer behavior toward counterfeits and create effective anti-piracy strategies. Design/methodology/approach-An integrated model is proposed following the studies by Ang et al. and Huang et al. A survey with 400 consumers was conducted in the Brazilian market and the Structural Equation Modeling technique was used to test the hypothesized relationships. Findings-The main contribution of the paper is to show that consumer intentions to buy counterfeited products are dependent on the attitudes they have toward counterfeits, which in turn are more influenced by perceived risk, whether consumers have bought a counterfeit before, subjective norm, integrity, price-quality inference and personal gratification. The paper reinforces the mediator role of attitude in the relationship between these antecedents and behavioral intentions. Moreover, previous experience with counterfeits consumption does not have a direct effect on behavioral intentions, but only an indirect effect through attitude. Practical implications-The paper contributes to inform policy makers and managers of brands about the main predictors of consumer's attitudes toward counterfeits. In this way, ads intended to discourage consumption of counterfeits could use the perceived risk as the main message appeal. Originality/value-This paper investigates the key antecedents and consequences of consumer attitudes toward counterfeits by integrating and testing two recent models dealing with this subject in the marketing literature.
Impact of Non-Price Factors on Purchase Intention Counterfeits
2012
This research purposes to investigation of impact of non-price factors on consumer attitude and purchase intention counterfeits luxury brand. We used a survey with 398 students of Islamic Azad university of central unit was conducted in the Iranian students although self-questionnaire that a questionnaire was developed consisting of previously used scales and also we used the Structural Equation Modeling technique to examine the hypothesized relationships. In addition, we involved AMOS software for analysis. We found that perceived risk and subjective norms factors are most influence on attitude toward counterfeits that they are only impact antecedent's attitude on behavioral intention. This research limited to only a city (Tehran) and just dedicated to students, therefore we cannot generalize to whole consumer society and we have time and money limited. This research offer in-depth understanding from consumer attitude toward counterfeits luxury brands in Iran country and help t...
THE EFFECT OF NON-DECEPTIVE COUNTERFEITING ON CONSUMER PURCHASE INTENTION
2021
Purpose: Non-deceptive counterfeiting occurs when the counterfeit product's purpose is not to deceive the customer, but rather the consumer is conscious that the product he or she is purchasing is a pirated version. This research is targeted at unveiling and exploring in great depth the Social complexion and frontage of consumers' purchase intentions in regard to nodeceptive counterfeiting. Research Questions: This research investigates the effect that Non-Deceptive counterfeiting has on a consumer's purchase intention or buying behavior. It furthers measures non-deceptive counterfeiting and purchase intention against: Desirability, consumer social orientation, consumer moral orientation and the price quality schema. Method & Analysis: The intended survey method used for the purpose of gathering all the requisite data and information, was the survey method. This method has been selected keeping several things in mind, including cost efficiency, but primarily because it is the most suitable method given the topic at hand. It has effectively tested concepts, established consumer satisfaction, reflected consumer attitude and produced both, qualitative and quantitative results. The sample size was 168 and the response rate was 100%. The survey was administered online via google forms. Results: The results of EFA confirmed the reliability and validity of the constructs. Hypothesis testing was done and the results concluded that out of the four hypothesis, all were accepted and none were rejected. All variables: Consumer Social Orientation, Consumer Moral Orientation, Desirability and Price-Quality Schema were accepted. It can be safely concluded that they all play an essential role in consumers' purchase decisions.
2014
With counterfeit good consumption growing at alarming rates each year, this topic is increasingly demanding attention of marketing academics. This dissertation examines two sets of factors that influence consumer attitude toward counterfeits: sociocultural influences and psychological influences. Based on a review of the literature, two constructs, namely information susceptibility and normative susceptibility are combined to form a group of sociocultural influences expected to influence consumer attitude toward counterfeits. In addition, five constructs are combined to represent psychological influences, namely value consciousness, self-identity, integrity, materialism and perceived risk. Data was collected through a web-based survey and features a cross-sectional design. Utilizing a sample of 228 respondents, confirmatory factor analysis coupled with structural equation modeling was employed to analyze hypothesized relationships. Results suggest the most significant influence on c...
Attitude towards the purchase of counterfeits: Antecedents and effect on intention to purchase
Counterfeiting is a major issue for companies, public institutions and consumers. Despite extensive literature on the subject in marketing, an instrument for measuring the wide variety of the determinants of attitude towards and intention to purchase counterfeit products is missing. A second-order model comprising 13 determinants, grouped into three latent constructs, is validated. This model includes a dimension related to the societal consequences of counterfeiting and two dimensions representing individual factors’ motivations and deterrents. This research pinpoints the most relevant motivations for and deterrents of counterfeit purchases. Results show that societal economic factors do not impact attitude towards and intention to purchase counterfeits, whereas individual motivations are crucial. Individual motivations and deterrents are the only antecedents of attitude towards counterfeits, with motivations being the most important determinant. Second-order factors indirectly influence intention to purchase counterfeits, through the mediation of attitude towards the purchase.
Consumer Attitude towards Counterfeit Products
The main purpose of this research is to develop and test a model that shows the main predictors of consumer’s attitude toward counterfeit products and to help companies to realize the main factors that are influencing consumer attitude towards counterfeit products and build successful anti-piracy policy. Population was all the students of the Bahawalpur District. Sample unit was the students of Islamia University of Bahawalpur as regular or private students. Sample frame was all the students of DMS which are at the level of Bachelor, Master and MS. We have used the convenience and non-probability sampling techniques in this study. Sample size140 for this study conducted in Bahawalpur district. The main part of the paper is to show that consumer buy counterfeited products are dependent on the attitudes they have toward counterfeit products, which is influenced by price-quality inference, perceived risk, subjective norm, integrity, and personal gratification.
Group Factors Influencing Chinese Consumer's Attitudes on Purchase Intention towards Counterfeits
Researchers and scholars started to give closer attention to counterfeiting since 1970s. Most of the studies on the field focused on deceptive side of counterfeits where consumers unconsciously purchase fake products while lesser attention was attached to non-deceptive where consumers consciously purchase replica. There is a large amount of literature in the field concerning developed countries while emerging and developing countries still suffering of the dearth of available studies. Counterfeiting is the manufacture, selling and use of the reproductions that look like authentic products. Counterfeiters favoured objects are high-branded image products that necessitating moderately technology for their production. Consumer electronics, wearing apparel, cigarettes, toys and watches belong to most counterfeited luxury brand products. The phenomenon is a serious threat for legal business and a large quantity of publications on the topic is presently available in mass media and expert journals. Contributions in the domain are increasing year by year. Electric journal databases as ProQuest ABI/INFORM, EBSCOhost Business are prior sources for the keywords "Counterfeiting", "Product piracy", and "Counterfeit". Diverse aspects of counterfeit have been discussed in the available literature amongst them: -Counterfeiting general descriptions -Quantitative examination of the aspects concerning income, brand value, factors distressing manufacturers of high-value branded products and their supply chain partners as well as accountability entitlements -Supply-side anxiety in terms of manufacture locations, strategies, motivations of illegal actors, and channels utilized to distribute counterfeit products -Customer's behaviour and attitudes, management instructions to avoid counterfeits, managerial, tactical, or practical echelons for appropriate management of companies, and -Legal questions and legislative worries discussing intellectual property rights. This paper investigates major influential factors affecting Chinese consumers' purchase intention towards counterfeits that haven't been examined.
Studying the Factors Affecting Consumers Complicity with Counterfeit Products
Business Management and Strategy, 2017
Manufacturing and using counterfeit products has seriously damaged industries worldwide. Consciously complicity of consumers in buying these products is an interesting issue which on the light of its impression on economies and operation continuity of businesses, necessitates more investigation. Thus, thus study aims for investigating factors affecting consumer complicity in buying and consuming counterfeits. To this end, a questionnaire survey of students in management universities was conducted using random simple sampling. 385 questionnaires received and analyzed through descriptive statistics and structural equation modeling. Results showed that hedonic shopping experience and perceived quality affects positively consumer complicity. But collectivism and ethical consideration do not lay any influence on consumer complicity.
An investigation of determinants of counterfeit purchase consideration
Journal of Business Research, 2009
The primary purpose of this study is to examine the determinants governing the likelihood of considering the purchase of counterfeit branded products (CBPs) in the context of non-deceptive counterfeiting. The study anticipates and explores the effects of consumer-perceived brand image (i.e., brand personality, product attributes, and benefits/consequences), perceived risk, product knowledge, product involvement, and consumer demographic variables. Focus groups generated the criteria that consumers use to evaluate the studied brands; the main study then collected data from interviews. The results show that among the tested variables, brand personality performs best in determining consideration of the CBP. In general, demographic variables and product involvement do not appear to be significantly influential. The results also provide empirical evidence for Plummer's (Plummer, /December)) notion of brand image components; furthermore the results also suggest that perceived risks should not be part of the benefit/consequence component of the brand image concept.