Consumer Generated Media: Understanding Indonesian Social Traveller (original) (raw)
Related papers
Social Media in Travel Decision Making Process
2017
Travel and tourism is one of the most promising sectors in the world, and information is extremely important in this industry. These days, the way of traveler in utilizing this information throughout their travel decision making process has changed. The broad development of Information and Communication Technology especially in tourism industry is one of the factor which made this change happened. It is mainly associated with the emergence of social media as one of the Web 2.0 platform, which offers interactivity to users. The purpose of this study was to find out the travel decision-making process through the use of social media especially from the point of view of Indonesian traveler community members. The theoretical background in this study is based on the concept of consumer behavior, specifically the theory of travel buying behavior and also on the concept of the usage of information on social media. Data was collected through interviews with traveler community’s members "...
Current Journal of Applied Science and Technology , 2019
The growth of information and technology has given significant influence on the tourism industry and system, both positive and negative impacts. As of now, through social media, tourists and destinations or tourism attractions may interact with one another, monitor, and give opinions, as well as evaluate every form of service given firsthand, by various internet platforms. One of the heritage site tourism attractions that utilize social media in attracting tourists' interest is Kota Tua. This study aims to identify social media used by the Kota Tua tourism area manager as a media to promote; furthermore, this study compares the performance of each social media platforms. Also, this study examines the influence of social media toward tourist motivation in visiting Kota Tua Jakarta. The approach utilized in this study is quantitative with a descriptive method. Whereas the sampling technique used is incidental sampling with the number of involved respondents of 100 people. Gathered data is then analyzed through linear regression analysis method by using SPPS v.25.0 program. Linear regression analysis is conducted to see if there are any social media influences Short Research Article Damanik et al.; CJAST, 36(6): 1-14, 2019; Article no.CJAST.50495 2 toward the tourist motivation of visit. This study has found that visitors that come to Kota Tua are mostly high school students, whereas the most frequently used type of social media to access information about Kota Tua is Instagram. The result of data analysis also shows that there is indeed a correlation between social media variable with the tourist motivation of visit to Kota Tua Jakarta. This study is expected to be a reference related to the role of social media for the tourism industry, especially historical heritage attractions. The limitations of this study are respondents who are limited and cannot represent or be generalized as domestic tourists in general (Indonesian scope).
The Impact of Social Media on User's Travel Purchase Intention
The Seventh International Conference on Data Analytics, November 18, 2018 to November 22, 2018 - Athens, Greece, 2018
Social media has an influence on tourism industry. This conceptual model research wants to investigate the impact of Social Media (SM) on user's travel purchase intention and attitude. Data will be gathered from Social Media users to be gauge the relationships between the factors of SM and the user attitude in travel purchase intention through structural equation modeling (SEM). Main purpose of the research is to be found if there is a positive relationship among the following factors: source credibility in SM and user attitude in travel purchase intention, information reliability in SM and user attitude in travel purchase intention, user enjoyment while searching for travel information, perceived value in travel services information from SM and user attitude in travel purchase intention. This study presents a theoretical conceptual model based on the theory of credibility, information, enjoyment, and perceived value in SM and the potential relations of those factors with the customer attitude and purchase intention in travel services.
"To study Social Media behavior of Travelers: The context of Leisure Holiday
Sixth Biennial Conference of the Indian Academy of Management, 2020
Social Media platform faced paradigm shifts on how people connect and communicate with eachothers, in travel and tourism industry social media plays a foremost role. Several studies attempted to reveal the role of social media on consumer behaviour, different social media platforms, applications, or on a specific stage of travel decision-making process particularly Pre-trip stage. Still, the complete picture of usage of the social platform during travel decision making process stages remains hazy. To address this gap, this study aims to understand traveller's social media behaviour during travel decision-making process (before the trip, during the trip, and after the trip). 400 respondents were selected from four major cities of Gujarat. Based on results, social media platforms are used during all three stages of the holiday decision-making process. Majority of the respondents are using social networking sites out of all six-social media platform for their holiday decision making process.
Information adoption on social Media: How does it affect travel intention? Lessons from West Java
Journal of Tourism Sustainability
The ability of social media in today's digital age has been significantly developed because it has become a very important communication tool to connect with others or to know good information about products or services. One of the products that consumers adopt on social media is travel products. But information about tourist destinations on social media is not enough to be adopted by consumers to visit intention. Thus, this study aims to identify the influence of user-generated content (UGC) on social media using the information adoption model through argument quality, source credibility, perceived usefulness, and information adoption in increasing travel intention to the tourist destination in West Java. This research has conducted by accepting travel information related to social media using a sample of 404 respondents. The survey was conducted using online questionnaires and processed using the SmartPLS application for testing models and hypotheses. The results of this study...
SSRN Electronic Journal, 2020
This study proposed to determine factors influencing intention to use social media (Facebook) for travel decisions. The objectives of this study were: 1). to recognize the elements that were influencing the Facebook users’ intention to use Facebook for deciding on traveling and 2). To study the effectiveness of social media (Facebook) as a promoting tool on travel intention. The questionnaire was distributed to 400 samples of those who used Facebook for travel decision-making. The study used quantitative research to applied Cronbach’s Alpha, Descriptive and Inferential Statistics to evaluate the reliability of the questionnaire, analyze demographic information, and testing the hypotheses. The study results were 1). Four main factors influencing intention to use social media (Facebook) for travel decisions, such as perceived trust, perceived enjoyment, perceived usefulness, and social capital. 2). some of the travel agencies advertise their products or services through the Facebook p...
How Social Media Factors Influence User's Travel Purchase Intention
International Journal on Advances in Internet Technology, 2019
This research aims to investigate the impact of specific factors on user's travel purchase intention and attitude in Social Media. Data collected from Social Media users to measure the relationship between the above factors of Social Media and user attitude on travel purchase intention with the Structural Equation Model. The primary purpose of the research is to explore whether the following Social Media factors are positively related to user attitude and travel purchase intention. The factors are source credibility, information reliability, user pleasure, and perceived value in travel services information. The findings of the research showed that there is a positive relationship between pleasure, attitude, and travel purchase intention, a positive relationship between reliability and customer attitude, and a positive relationship between perceived value and travel purchase intention. We also found that there is no relationship among credibility, user attitude, and travel purchase intention and an additional factor concerning atmospherics, positively affecting the perceived value and user pleasure. Finally, we found that customer attitude plays a vital role in mediating the relationship between credibility, pleasure, reliability, value, and travelers' purchase intention.
Social Media and its Impact on Decision Making for Trip
European Journal of Interdisciplinary Studies
Social networks are not a new phenomenon of the human community. Social communication tools represent a revolution in terms of the possibility of publicity for enterprises. In this way mechanisms of social networks have not only changed the instruments, but also the communication. Social media is not focused exclusively on the development platform of promotion and communication, but also in the implementation of services to create new business opportunities and career. Professional groups present in networks are often closed and specifically dedicated towards specific groups in order to achieve defined objectives and set by direction of the company that benefit from these platforms. Social communications tools represent a revolution in terms of publicity opportunities for enterprises. Social media is becoming the key marketing tool for organizations who manage tourist destinations, in this way having a major impact on tourism markets. The role which social media is playing in variou...
WSEAS TRANSACTIONS ON BUSINESS AND ECONOMICS (ISSN: 1109-9526), 2024
More than 3.049 billion monthly active social media (Facebook) users are engaging in sharing content, views, surfing, and bridging their friends and family. Web 3.0 is a buzzword now That is going to ensure the decentralization of information, blockchain technology, data security, data privacy, and individual control over private data. The world's scenery has been changed through the invention of the internet and social media has changed the landscape in the same way in this century. Social media has revolutionized the way companies convey their assortment of products and services to prospective customers. It has become a catalyst for changing the decisions of social media users. It has enabled every little firm to become a large conglomerate to pinpoint their niche customer segment and reach them effectively with various techniques. It has been observed that influencers in social media have a noteworthy and robust correlation (i.e., 73%) and contribute the most to travelers' travel decision-making, indicating the least reliability (28% correlation). The study shows that the R square value is 0.88 and the adjusted R square value is 0.88, indicating that travelers' decisionmaking is 88% shaped by social media influencers. Therefore, the boom of social media has also facilitated the way people communicate with each other, especially when they seek recommendations for purchasing something or availing of a service. It provides a platform for both consumers and businesses to have two-way communication where both parties can interact effectively on a real-time basis without incurring much expense. Social media has also brought a lot of tourist destinations closer to tourists that are situated in a remote part of the country or in a place that is quite untouched by tourist groups. It allows destination organizations like sites, parks, hotels, and amusement centers to conveniently publish multimedia content involving blog posts, images, videos, and interactive games and attract visitors to these destinations. Social media marketing also provides real-time information on customer profiles, behaviors, and perceptions to the marketing manager. It also influences tourist groups in making travel decisions like choosing a destination, a time of travel, or a package that they might want to avail of. In this research paper, we have identified four social media stimuli and shown their correlation with tourists' decision-making. In this paper, it has been identified that more than 80% of the time, social media has a positive influence on travelers' decisions about their tour itinerary. Social media has WSEAS TRANSACTIONS on BUSINESS and ECONOMICS
Social network for the choice of tourist destination: attitude and behavioural intention
Journal of Hospitality and Tourism Technology, 2012
Social media is one of the most important elements in the process of industry 4.0. It has transformed itself into not just a platform for social interactions, but into a powerful marketing tool. People posting pictures or information through social media will likely influence others seeing it. This research investigates the impact of social media postings on millennial (Gen Y) tourists' decision in choosing destinations, as well as the perceptions of social media users toward the information they gather from the social media about the tourism destinations. World Travel and Tourism Council in its release in 2018 revealed that tourism industry represents 10.4% of total global GDP. The industry has also contributed 20% of new jobs globally created in the last decade. The findings from samples taken from respondents in greater Jakarta (Jakarta, Bogor, Depok, Tangerang and Bekasi) show that social media contributes significantly on shaping the millennial tourists' decision in choosing their holiday destinations.