Investigating audiences’ attitudes towards local radio programs: A case study of city of Esfahan (original) (raw)

Isfahan Attitude of Citizens towards Local Radio

2013

This study was conducted to assess the attitudes of listeners Center. This study was a descriptive - survey (cross). Of population, the Isfahan city had a population of 1/745/428 and using stratified sampling - random, 600 were selected345 people who listen to the radio programs of Isfahan and major review and assessment was based on the number of. For gather information from the questionnaire, which included demographic information and questions based on likert spectrum was used to test hypotheses.Cronbach's alpha was calculated for the questionnaire, 0.941 and reliability of the questionnaire was approved. In a radio program, the highest percentage of radio listeners, Province News (78.3%) and home and family was the most satisfying of the program (mean 4.05). Comparison test showed that the attitude of people towards educational guidance programs with an average of 3.59, Average educational information programs 3.41, Fun entertainment programs averaged 37/3And programs relate...

Radio Listening pattern and Attitude of Youths toward Radio Programmes (A Case Study of University of Ibadan Students).

DAMARIS ONYEGBULA, 2023

Radio’s profound impact on society cannot be underestimated. This study aimed to examine university student’s radio listening patterns and attitudes towards programs. The survey research method employed questionnaires to investigate students’ radio habits and attitudes. The sample size comprised University of Ibadan students, with 20 questionnaires distributed for data collection. The findings revealed that students have little access to radio on campus and encounter challenges while tuning in. Moreover, students’ attitude towards programs were influenced by the programming patterns adopted by radio stations. Key words: attitude, listening patterns, radio, students.

The Effect of Teaching Experience on Attitude To and On Utilization of Educational Radio: The Case of Tigrai Region

1998

The major objective of the study was to identify the effect of teaching experience on attitude and utilization of educational radio lessons. For the study, a-28 item Likert type attitude questionnaire was administered to 82 teachers selected from 15 schools (6 urban and 9 rural). Besides, each teacher who fille~ the attitude questionnaire was observed and rated on how he/she utilizes radio lessons. for the purpose of comparison, teachers were classified into five experience levels (1-5,6-10, 11-15, 16-20 and 21-25). The collected data were analysed using statistical tools such as mean, one way analysis of variance (ANOVA) Tukey post hoc comparison, t-test and pearson product moment correlation. The results of the study revealed statistically significant differences in attitude and utilization of radio lesson between more experienced and less experienced teachers. This demonstrates that service years and attitude towards radio lesson have been observed to have a negative relationship...

Campus radio litening habits in Univ students

Radio plays a very significant role in the society and that cannot be overlooked. The main objective of this study was to conduct a survey on radio listening habits of university students and their attitude to programmes. Survey research method was used through questionnaires to find the listening habit and attitude students have towards radio. Students of Redeemers University were the sample size for this research work; a total number of 400 copies of questionnaire distributed to the students. From this research work, it was discovered that students have an easy access to radio in the campus, but they face difficulty while listening to radio on campus. The programming pattern adopted by radio stations influence students attitude to programmes.

The effect of Arab satellite Entertainment Channels on Moroccan University Students The effect of Arab satellite Entertainment Channels on Moroccan University students The effect of Arab satellite Entertainment Channels on Moroccan University Students

La présente étude propose d'étudier l'effet des chaines satellitaires arabes de divertissement sur les étudiants universitaires marocains. Ce document tente aussi de délimiter ses implications culturelles que le chercheur suppose qu'il répand intrinsèquement des valeurs étrangères. Une enquête fut réalisée auprès des étudiants des cinq universités situées dans: Casablanca, Marrakech, Tanger, Oujda, et Fès. Les résultats indiquent des effets considérables sur les attitudes, les comportements, les pensées et les valeurs culturelles des répondants. Si cette politique de diffusion persiste, on assistera au renoncement progressif des valeurs culturelles traditionnelles en faveur des modèles de valeur progressistes diffusées par ces chaines. Mots Clés: Chaînes Arabes de divertissement, étudiants de l'Université marocaine, valeurs étrangères, valeurs et identité culturelles, agression culturelle, bouclier culturel. Summary:This paper investigates the impact of Arab satellit...

The Female Students Consumer Sentiment and Using of Mass Media

International Journal of Asian Social Science, 2016

The aim of this survey is recognition of the consumerism female's students with media. Today Consumerism is an important topic of research in the sociology and cultural studies and evaluates it as a matter of growing importance in Iran. Using the theory and models of persuasive communication to study the role of communication channels and the characteristics of individual contacts in the message consumption is discussed. The method used to survey and collect information from questionnaires and the sample of 420 students of Payam Noor University of Arak With multistage cluster sampling was conducted. The results show the characteristics of the individual variables, see the ads, self-promotion, there was a significant relationship with the consumerism. Varying degrees of consumerism has also been proposed as one of the messages and values remain in the media are more willing to absorb them. The results showed no relation between sex and watching variables and hypotheses Considered advertising campaigns and confidence to be confirmed in this regard.

Why do youth listen to the radio? A study of communication students

In Turkey, there are broadcasting options of TRT under the governmental supervision and private channels. According to 2008 data, there are 35 national, 99 regional, and 948 local radio stations in Turkey that applied for a license (www.rtuk.org.tr). A majority of the private radios that began broadcasting in the 1990s operate practically as " music boxes. " Among these, there are some that have managed to go beyond the general understanding of commercial and popular broadcasting. Youth have more media options today than in the past. This study examines youth's radio use in this digital age. This study assesses the radio listening motivations of young people and the effect of technological development on radio use. The study used a questionnaire among university students and found that radio serves young adults as spare time activity, music box, entertainment, and habit. According to participants, radio must adopt new technology to continue its existence.

Local Radio Audiences in Iran: An Analysis of Ardebilian People's Trust in and Satisfaction with ''Sabalan'' Radio

There are numerous local radio stations across Iran. Considering the ethnic , linguistic, and cultural characteristics of their audiences, local stations endeavor to produce and broadcast diverse programs. One local station is ''Sabalan'' situated in Ardebil province in northwest Iran. Since the audience of this station speaks the same language as the inhabitants of the neighboring countries of Azerbaijan and Turkey, whether Sabalan can attract and satisfy its audience becomes significant. The paper is the result of a research project done in relation to the extent to which the Ardebilian audience is satisfied by Sabalan and trusts its programs. The findings reveal that the audience is less than satisfied with Sabalan and has almost no trust in the news, information, and programs. The reasons they mention for their attitude are: censorship of the news and little reflection of reality, lack of respect for indigenous culture and language, and broadcasting too many programs in Persian.

Psychology of media and audience: "A survey on Psychological tendency and attitude of Ardabil people to media

2012

Today, in the era of vast media, attention to the characteristics, interests, demands and needs of the media audience is so important that the owners of the media must pay their special attention to. People in every area of human geography have special characteristics, behaviors and psychological states that attention to them can attract and keep audiences to be effective as a customer permanently otherwise people turn away from interior media and tend to Radio & TV channels of other countries. In Iran, local and national channels have been managed by government and therefore channels broadcast with a given policy from Iran government, also satellite use is prohibited under the constitution. However the use of satellite in Iran is growing and some statistics show that over 30 percent of people have satellite receivers. Iran is a multi-ethnic society with a variety of languages and religions. Indeed, Iran is a multicultural country, but anything e.g. media, education, schools, univer...

Determine the Influence of Foreign Media on Iranian People between 15-30 Years Old by Analyzing Quantitative Data

2015

Background: The aim of this paper was to investigate the relationship between the content use of the satellite programs and their role in the national identity formation of Hamadan youth. In this regard, the relationship between the national and international satellite channels with various aspects of national identity and seven social, historical, geographical, political, cultural, a religious and linguistic dimension was studied. This was a survey study which used Likert questionnaire to measure the main variable (the use of satellites) and depended research variable (national identity). In order to measure the reliability and validity of range the face validity of Cronbach's alpha coefficient was used. The sample size was 400 and the multi-stage cluster sampling method has been used. Overall findings indicated that young people in Hamadan spend part of their time for the content use of satellite and television networks which has made some changes in their beliefs and attitude...