Factors Influencing Brand Loyalty in Durable Goods Market (original) (raw)
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Brand Awareness, Brand Image, Perceived Value, and Perceived Quality Towards Brand Loyalty
International Journal of Application on Economics and Business
Fast fashion is one of a lot of interesting topics to talk about and an industry that never dies. So, the purpose of this research was to examine the effect of BA, BI, PV, and PQ towards BL on H&M consumers in Jakarta. The population is H&M consumers with a total of 309 respondents. The method used in distributing the questionnaires is a purposive sampling method. The questionnaires are distributed online in google form and then the data were analyzed using Smart]PLS software version 3.3.3. The results of the data show that BI, PV, PQ has a positive effect on BL on H&M consumers in Jakarta. Meanwhile, BA not has a significant effect on BL on H&M consumers in Jakarta.
Antecedents of Brand Loyalty: An Empirical Study from Pakistan
international journal of research in computer application & management, 2013
The purpose of this research paper is to present the role played by the Brand commitment, brand trust, brand attachment, perceived quality and customer satisfaction. The present study was performed to illustrate the involvement of the cognitive and affective variables and also the variables of perceived quality and customer satisfaction in the building and formation of the brand loyalty. The scale is developed to measure the brand commitment, brand trust, brand attachment, perceived quality and customer satisfaction. The paper takes the forms of descriptive research. The current study used a sample of 150 customers from three different cities. The constructs in this study were developed by using the measurement scales which are taken from the past studies. The data was analysis by using SPSS. The tool of this study was evaluated for reliability. The result shows that these cognitive and affective variables are reliable. The result also shows that the brand trust has significantly impact on the brand commitment and also has a positive impact on brand loyalty. Further research in the article should try to examine the cognitive factors as a better knowledge .There are some limitations in this study and also the results of this studies indicates direction for adopting the further research which enhance the brand loyalty efficiently. The link of the perceived quality and brand loyalty needs to be investigated efficiently. The contribution of this research paper or article is that it provides the great important insights which played a magnificent role in the development and measurement of the factors or variables.
An Empirical Investigation on the Effect of Brand Loyalty
Journal of Management Sciences, 2015
This paper examines how satisfaction, brand image, price, packaging and perceived quality influence brand loyalty. A self-administered questionnaire through mall intercept method was used for survey purpose. Valid sample size was 300 comprising all adults and both genders. The constructs used in this study had established reliabilities. After ascertaining the normality of data a typical multiple step procedure was adopted which is inclusive of identifying outliers, ascertaining normality of the data, reliability analysis, validity analyses, CFA for all the constructs through structural equation modeling (SEM), and testing the overall model through SEM. Derived hypotheses results were assessed on SEM's output that is standardized regression estimates (SRE) and critical ratios. Price was the strongest predictor of brand loyalty followed by packaging and satisfaction. Company image and perceived quality had no relationships with brand loyalty. Some of the findings of this study are consistent with the earlier studies, while others are inconsistent to earlier research. Implications for managers were drawn from the results.
A study on relationship of brand characteristics and customer satisfaction with brand loyalty
Management Science Letters, 2013
Brands are considered as valuable assets of a company both economically and strategically. Thus, having customers who are loyal to a brand is one of the main goals of businesses companies. Identifying and anticipating the customers' needs are vital to the enterprises gaining competitive advantage and market segmentation. Maintaining and enforcing customers' loyalty is a strategic challenge for companies seeking to keep and promote their competitive status in the market. High brand loyalty of the customers generates competitive advantage for the company and it increases the income and decreases the costs of marketing. In addition to increasing the market share, loyalty allows to ask for higher prices compared with its competitors. This study seeks to investigate the factors influencing customer loyalty to sport brands. The statistical population of this research was Tehran city. Using simple cluster sampling, 502 customers of four known brand sports, i.e. Nike, Puma, Adidas, Reebok, and Fila were chosen. Furthermore, a questionnaire, which assessed seven variables including reputations, brand name, brand image, brand loyalty, customer satisfaction, promotion and the price was used and the hypotheses were analyzed using statistical tests such as Kolmogorov-Smirnov test (K-S test), Spearman correlation, simultaneous linear regression and binomial test. The findings suggested that the brand name has a strong correlation with brand loyalty. Moreover, variables such as reputation, brand image, customer satisfaction, price and promotions also have positive and significant effect on the brand loyalty.
Purchase Loyalty which is Influenced by Brand Awareness and Perceived Quality
Proceedings of the First Multidiscipline International Conference, MIC 2021, October 30 2021, Jakarta, Indonesia, 2022
One of the marketing strategies that can be applied in winning the market competition is a brand development strategy. If a brand is introduced or communicated through advertisements in various media, this will lead to brand awareness as the first step so that a brand can be better known to the public and become an alternative product of choice. Companies that are active in instilling certain brand associations in the minds of consumers can form a different image from other brands. The formulation of the problem in this study is: What is the effect of Brand Awereness What effect does (brand awareness) have on consumer buy loyalty? What impact does Perceived Quality have on customer buy loyalty? Multiple linear regression analysis was employed in this investigation. The census sampling approach was utilized to choose the sample for this investigation. The findings revealed that: Purchase loyalty is influenced by brand awareness in a positive and significant way. Purchase loyalty is influenced by perceived quality in a positive and significant way.
Factors Affecting Consumer Brand Loyalty in Pakistan
Bulletin of business and economics, 2023
This study explores the relationship between customer brand loyalty, brand experience, and image. The proposed model is formulated within the framework of Pakistan's aviation industry. Customers and brands are said to have a stronger bond when there is brand loyalty. Here, an effort is made to investigate clients' preferences for purchasing services regularly. This study's examination reveals the elements that drive brand loyalty among consumers. The problem of brand loyalty in Pakistan's aviation industry has been noted, and insightful solutions are being offered to address this issue. Future researchers will benefit from the theoretical framework's improved understanding of concepts and foundation for use in many service situations.
This study was conducted to determine the level of brand loyalty and image, to examine interactive role of those factors that determines brand image and loyalty, to determine level of brand loyalty and image of Toyota car users and to suggest measures for developing brand loyalty in district Peshawar. The data was collected through questionnaire from a sample of 100 Toyota car users that were selected through convenience sampling method. The results were analyzed on the basis of Chi-Square (x2) test to determine the differences among the group factors. The study on the basis of the results of the test statistics showed that Brand Image and Loyalty was highly insignificant with age group, level of education, point of purchase and repeat purchase duration. While it was observed by the results of the test statistics that brand image and loyalty was highly significant with brand choice of Toyota, level of satisfaction of the use of product, different feature of the product, coloring scheme of Toyota brand, the repeat purchase frequency of the product in contact and different societal factors associated with the product. The study recommended that the Toyota if want to remain on the top is required to adopt a lean and green marketing strategy against its main competitors, Toyota management should focus on consumer satisfaction, Toyota must beware of arrogance. The study also recommends that for Toyota, it is important to be able to establish supply chain management systems
Forming a Model of Brand Loyalty Development – An Empirical Study of Pakistani Consumer Market
—Brand loyalty is an important component of enterprise marketing strategy. The development of a brand name entails a complex structure which must be understood in order to build a string brand. This study aims to analyze the effect of four major constructs of manufacturing, innovation, service and marketing on the development of brand loyalty. The study is based on the factors affecting youth of Pakistan in their loyalty towards certain brands. The results of the study highlight that manufacturing quality of garments does not affect the loyalty attitude of consumers. However, the constructs of innovation, service and marketing have a strong impact on brand loyalty development.
International Review of Management and Marketing Brand Equity and Brand Loyalty: New Perspective
2016
Several studies have examined the antecedents of brand loyalty, whereas little research mentioned in political marketing context. This research empirically aims to investigate the relationship between multi dimensions of brand equity and loyalty to party brand among Jordanian voters in order to address the mixed results in earlier researches and to close this gap in literature of marketing. The research applies Partial least squares structural equation modeling (PLS-SEM) techniques to a sample of 208 voters to test hypothesized relationships. Interestingly, the findings show that there is a positive support for two of hypotheses, meanwhile the others rejected.