Mei 1999 Customer Choice to Jakarta Tourism Destinations Information Sources (original) (raw)

The Effect of Individual Characteristics and Destination Image on Word of Mouth Through Visitor Satisfaction at Pemandian Alam Gantang Rani Tourism Objects in Sibolangit Subdistrict, Indonesia

European journal of management, 2020

The advancement of current technological requires each sector to follow market developments especially in the tourism industry. Local tourism objects have emerged to the surface and are demanded to be able to adjust their services to the desires and needs of visitors who are expected to be able to increase visitor satisfaction and a positive image of a tourist attraction and attract potential new tourists to visit. The purpose of this study was to look at the effect of individual characteristics and destination image on word of mouth through visitor satisfaction at the Pemandian Alam Gantang Rani Sembahe in Sibolangit sub-district. This type of research is associative with quantitative methods. The population of the study was visitors who used the services of the Pemandian Alam Gantang Rani in the designated research time. However, by using a predetermined formula, a total sample of 100 respondents was obtained. The sampling technique used in this study is nonprobability sampling wi...

The Influence Of International Brand Image Toward Guest's Decision To Stay At The Four Star Hotel In Lampung

Journal FAME: Journal Food and Beverage, Product and Services, Accomodation Industry, Entertainment Services, 2021

This survey research using the quantitative method was carried out during the Covid-19 pandemic, from May to August 2020 at the 4-star hotel in Lampung Province, Indonesia. The purpose of this study was to determine the influence of the independent variable, namely the image of the international hotel brand toward the dependent variable of guests' decisions to stay at the hotel. Primary data of the study were obtained from the results of distributing questionnaires which were carried out directly to 60 guests who were staying, as research samples and measured using a Likert scale of 1 - 4. Apart from distributing questionnaires, research data collection was also gained through observation, documentation, and literature review. All data collected were then grouped, reduced, tabulated and processed, analyzed descriptively, and statistically, in accordance with the context of the problem being studied using the SPSS 22.0 software tool.Based on the simple linear regression analysis ...

Hotel Attributes on Customers Purchasing Decision in the Budget Hotel Sector: Klang Valley

Journal of Tourism, Hospitality and Environment Management

Nowadays, online reviews are playing an important role as a source of information for customers before they purchase the hotel room. The needs and wants of the customers can be fulfilled by the hotel operators by exploring the significant hotel attributes towards budget hotel rooms. Hence, the researcher, distributed the questionnaires to young adults in Klang Valley to answer some questions pertaining to the hotel attributes of online reviews. From this study, the researcher can determine the significant hotel attributes among young adults that contribute to their budget hotel purchasing decision. These attributes include price, location, and room facilities.

The Effect of Online Guest Review, Hotel Facilities and Online Travel Agent Price On Decision To Stay At Grand Rocky Hotel Bukittinggi : The Case Of Traveloka

TRJ Tourism Research Journal

Technological developments have shifted the behavior of offline bookings to worldwide online booking, including in Indonesia. This country is currently experiencing a significant increase in the number of Online Travel Agents such as Traveloka. In this website, people can see reviews from previous guests on the strengths and weaknesses of the hotel, and it facilitates people to select a hotel matching to their needs and preferences. Previous research proves that online reviews and facilities affect the guest’s stay decisions. This research aims to determine the effect of online reviews, hotel facilities and prices on the decision to stay at the Grand Rocky Hotel Bukittinggi. The method used in this research is a qualitative method to obtain comprehensive, valid, reliable and objective data. The sample used in this research were 100 guests who stayed at the Grand Rocky Hotel with the reservation through Traveloka. Sample selection was based on purposive sampling technique, and data c...

Factors Affecting Purchase Decisions: Horison Hotels West Java Area

2021

The purpose of this study aims to develop and test a conceptual model of the relationships between the constructs of Brand Image, Price, Service Quality and Purchase Decisions in the hospitality industry. The discussion in this study focuses on (1) the effect of brand image on purchase decisions; (2) the effect of hotel price on purchase decisions; (3) the effect of service quality on purchase decisions; and (4) simultaneous effect on brand image, room price and service quality on purchase decisions. Primary data for the research were obtained using a questionnaire distributed to 455 respondents. The participants were recruited using purposive sampling method. All of the respondents had stayed in Horison Hotels West Java Area at least 1 time in the last 12 months. The research data were analyzed using LISREL 8.80 to test the models and hypotheses. The results showed that brand image, price and service quality have a positive influence on purchase decisions. Service quality obtained highest score of 0.56 than brand image which obtained a score of 0.22 also Price obtained a score of 0,19. Future research is expected to focus on other variables such as brand relationship, brand performance, and consumer brand identification. This research provides an understanding of purchase decisions in hotel industry.

THE EFFECT OF DESTINATION IMAGE, ELECTRONIC WORD OF MOUTH AND SERVICE QUALITY ON VISITING DECISIONS AND THEIR IMPACT ON REVISIT INTEREST

Sugeng Riyadi, 2022

This study aims to determine the effect of destination image, electronic word of mouth and service quality on visiting decisions and their impact on revisit interest. The object of this research is Dunia Fantasi, Ancol, Jakarta. This research was conducted on 170 respondents using a quantitative descriptive method. Therefore, the data analysis used is statistical analysis in the form of Smart PLS. The results of this study indicate that the destination image variable has a positive and significant effect on visiting decisions, electronic word of mouth has a positive and significant effect on visiting decisions, service quality has a positive and significant effect on visiting decisions, and visiting decisions has a positive and significant effect on revisit interest. Destination image has a positive and significant effect on revisit interest, electronic word of mouth has a positive and insignificant effect on revisit interest, service quality has a positive and significant effect on revisit interest.

How do Brand Image and Service Quality Influence Tourist Buying Decisions and Satisfaction at Puri Saron Madangan Hotel, Bali, Indonesia

European Journal of Business and Management Research, 2023

The purpose of this paper is to analyze how the brand image and service quality impact buying decisions and guest satisfaction at Puri Saron Madangan Hotel Gianyar Bali. The sample used was 98 respondents, using the accidental sampling technique. The primary data collection method is distributing questionnaires and conducting in-depth interviews with the stakeholders. Path analysis was the analysis method used. The results of the investigation show that brand image, customer satisfaction, and service quality all have a significant and direct impact on consumer decisions. The choice to buy also directly and significantly affects satisfaction. The findings of this study offer direction for the Puri Saron Hotel to concentrate more on enhancing its brand image and service quality to increase the number of visitors who choose to come and stay at the hotel because they are happy with the service.

The Influence of Cultural Values, Tourist Motivation, and Word Of Mouth towards the Destination Image and the Implications of Visit Intention (Study on Tourist Destinations in Yogyakarta

Yogyakarta is the second largest tourist destination after Bali and is one of the tourism destinations in Indonesia, which is important because of its appeal. Unfortunately, Yogyakarta only ranks far away from expectations as areas that obtains the title as a tourism city. Overall, there was indeed an increase in the number of foreign tourists visiting Yogyakarta through Adi Sucipto Airport from 2012 until 2014, but the growth rate decreased drastically. This study aims to analyze the tourist visiting behavior patterns by using variables of tourists' cultural values, tourists' motivation to visit, word of mouth as an independent variable, destination image as an intervening variable, and tourists' intentions to visit as a dependent variable. The method used in this research is qualitative descriptive and causality methods. The samples taken were 350 tourists visiting five (5) major tourist destinations in Yogyakarta. The research result showed that cultural values influenced the image of destination, yet did not influence the tourists' intention to visit. Meanwhile, the motivation to visit did not influence the destination image but influenced on the intention to visit. Word of mouth variable influenced the destination image and the intentions to visit. Destination image mediated the influence of cultural values and word of mouth to the tourists' intentions to visit, but did not mediate the influence of motivation to the tourists' intentions to visit. Keywords: Foreign tourists cultural values, motivation to visit, word of mouth, destination image, intention to visit, tourism marketing

Influence of Information Sources on Tourists: A Segment-Wise Analysis with Special Focus on Destination Image

Vision: The Journal of Business Perspective, 2007

This paper aims at identifying the influence of different information sources in image management of Indian destinations. Six different information sources namely, word-of-mouth, tourism department publications like travel brochure, PR effort in print and electronic media, professional sources (like tour operators, etc.) and cognitive wisdom of the tourists are examined. The influences of these information sources are tested for a few segments of tourists based on certain common segmentation variables like origin, age, benefits sought and exposure of the travellers. It is observed that cognitive wisdom (of the tourists), the often-neglected source of information, plays the most prominent role in shaping the image about a destination. On the other hand, it is seen that one of the most debated communication media in services marketing–the referral affects image formation process the least. The influences of almost all the information sources across various segments are found to be sig...

What Really Matters to Hotel Guests: A Study of Guest Reviews of 3 Star Hotels in Bangkok

International Journal of Hospitality & Tourism Systems, 2017

The purpose of the study is to investigate the user-generated content of guests' hotel reviews available on TripAdvisor to identify the most scrutinized and discussed dimensions of a hotel by hotel guests. The results reveal that the 'room', 'staff', hotel 'transport connectivity', 'food', and 'proximity' to other shopping and eating outlets, are the main concerns addressed by guests either as 'compliments' or 'complaints' in their word-of-mouth feedback. The research concludes that in a highly competitive hotel business environment an insight into guest reviews is vital for hoteliers to lay out a road map for improving the various services on offer in an accommodation property. The findings are also suggestive of the importance for hoteliers to continuously monitor the hugely available and easily accessible electronic guest feedback/electronic word of mouth (eWOM), that in the present electronic era, travels extremely fast, far and wide, critically influencing the image and sales of a hotel.