EVALUATING AND ANALYZING THE REASONS OF UTILIZING SOCIAL MEDIA AND ITS IMPACT ON SOCIALIZATION DUE TO CONTINUOUS TECHNOLOGICAL EVOLUTION. (original) (raw)

Social networking is an ethical dilemma faced by every individual. Technological use amongst professionals continue to increase. Facebook reports 200 million people use their social networking site. A large participative no. of people in social networking need to increase awareness about transparency by users while balancing their right to free speech. Social networking is widely used and social media as a tool for education, public relations, community outreach, recruitment, service recovery, and crisis communications. Technological literacy demands upon users increase as the popularity of usage. This triggers increases consumption in public and private information. The advantage of joining different social networks is experienced through increased communication between friends, professional and businesses. With the help of social networking, connecting to friends and family is now easier since no matter where everyone is located. All need internet connectivity to update their network. For professionals, social networking helps in terms of connecting to person which boost their career. Social networking prove the legitimacy of an individual. From entertainment, info. to career improvement, social networking has practically changed the way people communicate and interact online. Social networks have to face certain challenges especially at users’ end since these challenges could harm users and the social network’s reputation. Users of social network to consider these issues that surrounds the social network so users will be able to protect themselves from negative repercussions of social network.