Digitalization of the Tourist Sector as a Tool of Development in Modern Conditions (original) (raw)

The Forms of Digitalization of the Tourism Industry of Spain

Business Inform

The article examines the functioning of the tourism sector in Spain, which is a competitive, highly profitable national business whose efficiency directly depends on the information database and digital technologies. It is substantiated that the accelerated digital transformation of tourism in Spain will help to stimulate economic growth, increase labor productivity and increase employment of the population. The seven most important forms of digital technological solutions used in the Spanish tourism industry are allocated: 1) mobile technologies today perform a whole range of services in the digitization of the tourism sector; 2) augmented reality (AR) has also entered the world of travel in Spain owing to the opportunities it can offer to those who wish to travel virtually; 3) the Internet of Things (IoT) promises to bring significant updates to the tourism industry and will become a major transformational factor in personalizing the customer experience over the next few years; 4)...

Concept of Creative Digital Technologies in the Tourism Business in the Conditions of Digitalization

HUMANITIES STUDIES, 2020

The relevance of the study is that the conditions of the transformation of the tourism industry as a factor of sustainable development are aimed at the use of digital creative technologies used in tourism to enhance its competitiveness. The strategy of the travel agency platform is just a source of good profits, so you should arrange the travel service platform to make it innovative and it will meet all the standards of the Fourth Industrial Revolution 4.0. The purpose of the study is to conceptualize creative digital technologies in the tourism business. Objectives of the study: analysis of models of creative technologies of tourism business and development of tourist creative environment; directions of development of data departments and training of data specialists for the tourism business; the need to form data-analytical thinking in the context of forming the concept of creative digital technologies in the tourism business; formation of a new direction of innovation of travel companies as a guarantee of

Strategic Directions of Tourism Industry Development in the Digital Economy

Administrative Consulting

Туризм и индустрия гостеприимства-стратегически важная отрасль экономики, обладающая значительным мультипликативным эффектом, выполняющая ряд важнейших функций по обеспечению комплексного развития территории. Именно реализация стратегических приоритетов развития отрасли, закрепленных в формализованном документе Стратегии, способна вывести ее на новый виток развития, сфокусировать все ресурсы региона и государства в целом на достижение стратегических целей России в сфере туризма. Значительный природно-рекреационный, культурный потенциал нашей страны является бесспорным конкурентным преимуществом при определении и обосновании стратегических направлений развития туризма. Цель статьи-предложить стратегические векторы преобразований отрасли туризма, определенные в ответ на кризисные явления в экономике и глобальный тренд диджитализации: перестройка модели ведения бизнеса, изменение продуктовой стратегии в сторону технологичности, построение новой маркетинговой стратегии с привлечением современных ИКТ, изменение требований к персоналу индустрии туризма, разработка новой коммуникационной стратегии в ответ на изменение модели поведения самого туриста. Комплексное развитие отрасли туризма возможно только при стратегической трансформации всех данных направлений. Ключевые слова: стратегия, стратегирование отрасли туризма, цифровизация отрасли туризма, информационно-коммуникационные технологии (ИКТ), цифровые компетенции персонала, платформизация услуг Для цитирования: Чхотуа И. З. Стратегические направления развития туристской отрасли в цифровой экономике // Управленческое консультирование. 2021. № 4. С. 81-96.

Research of the Contexts of the Ecosystem of "Digital Tourism

Russian Digital Libraries Journal, 2021

Modern information and communication technologies, elements of digitalization are constantly and rapidly developing, which, in turn, has a direct impact on all spheres of human activity. In the light of recent events related to the collapse of the tourism business due to COVID-19, there is a great scientific interest in the service sector, namely in the field of "digital tourism". Digital tourism relies on the widespread adoption of new technologies such as social media and mobile technologies, smart devices and sensors to collect and use massive amounts of data to create new value propositions. In this regard, the authors set a goal – to present a review of the literature on "digital tourism" from the standpoint of scientific and media discourse. The authors present a comprehensive scientific approach, including the sequential implementation of all stages of the review, from the definition of the terminological core of the interdisciplinary direction, the format...

Digital society and tourism management in China

Bulletin USPTU Science education economy Series economy, 2020

Regional development ECONOMIC SCIENCE Галиуллина С.Д. Galiullina S.D. доктор исторических наук, профессор, заведующий кафедрой "Международные отношения, история и востоковедение" ФГБОУ ВО «Уфимский государственный нефтяной технический университет», г. Уфа, Российская Федерация Рабогошвили А.А. Rabogoshvili A.A. кандидат исторических наук, доцент кафедры "Международные отношения, история и востоковедение" ФГБОУ ВО «Уфимский государственный нефтяной технический университет», г. Уфа, Российская Федерация Бреслер М.Г. Bresler M.G. кандидат философских наук, доцент кафедры "Международные отношения, история и востоковедение" ФГБОУ ВО «Уфимский государственный нефтяной технический университет», г. Уфа, Российская Федерация Мурзагулов Р.Р. Murzagulov R.R. кандидат философских наук, доцент кафедры "Международные отношения, история и востоковедение" ФГБОУ ВО «Уфимский государственный нефтяной технический университет», г. Уфа, Российская Федерация Сулейманов А.Р. Suleymanov A.R. кандидат политических наук, доцент кафедры "Международные отношения, история и востоковедение" ФГБОУ ВО «Уфимский государственный нефтяной технический университет», г. Уфа, Российская Федерация УДК 366.

Development of urban tourism within the urbanization and globalization framework

Glasnik Srpskog geografskog drustva, 2020

The urbanization and globalization phenomenon?s are the most dynamic processes of the modern world. As inevitable, pervasive and irreversible processes, they have a broad and important impact on every day?s life of the societies. Subsequently, the effects of urbanization and globalization on the transformation of existing and the emergence of new touristic objectives in cities have become the topic of scientific debates in recent period. Given that the issue of urban tourism has become relevant during the last three decades, the impact of these processes on the transformation of existing and the emergence of new tourist objectives in urban areas is an unavoidable field of scientific interest. The crucial differences between tourist cities in highly developed and developing countries, as well as between large cities and small towns, further complicates the perception of the complex impacts of urbanization and globalization processes on the phenomenon of urban tourism. These specifics...

Certain Aspects of Formation of Demand for Market of Tourist Service

Market Infrastructure

The article considers some aspects of the formation of demand for tourist services.It is stated that the demand in the tourism market is an important indicator for sellers of travel services and sellers of travel services need relevant and truthful information about the demand for their products. It is established that each consumer has his preferences and preferences when choosing a tourist product. It is determined that the price is essential in the formation of demand for tourist services. It is noted that the law of demand is appropriate for the tourism market. Non-price factors influencing the formation of market demand for a tourist product, including changes in consumer income, geographical location of the tourist object, political and economic stability, tastes and preferences of potential customers, the uniqueness of the tourist product, etc. The potential consumer in the tourism market subconsciously analyzes and summarizes information about available travel services that ...

Simple Tourism Sector Development Index: Crises Values

Tourism in Southern and Eastern Europe, 2021

Purpose – The paper aims to construct a simple tourism sector development index reacting to crises occurrences. Methodology – Paper is two-folded, theoretical background with literature overview and empirical part based on the DEA method. Instead of using a vast number of different individual indicators measuring countries’ tourism performance, it is more appropriate to use one composite index to depict complex tourism development issues in a particular country. The composite index proposed in this paper TSDI, was developed using DEA encompassing tourism soundness and macroeconomic data. Findings – We are especially interested in index values in the 2019 COVID-19 pandemic crises relatively to the previous and following year. Therefore, the data time series include the annual data of selected truisms soundness factors from 2016 to 2020. The paper has three hypotheses dealing with simple tourism sector development index (TSDI) values during crises and the correlation of this calculate...