Search Engine Optimization based on Effective Factors of Ranking in Web Sites: A Review (original) (raw)

Improving Website Ranking through Search Engine Optimization

Journal of Internet and e-Business Studies, 2011

Internet is fast becoming critically important to commerce, industry and individuals. Perhaps the most important single component of this communication network is the Search Engine (SE). Successful Websites rank high in SEs hits, whereas unsuccessful Websites may not rank at all. In an effort to increase the ranking of Sultan Qaboos University (SQU) amongst international universities, it was recommended to apply "Webometrics" measures. Hence, it was necessary to enhance the university's Website ranking. Therefore, the primary aim of this research is to explore the factors and techniques that contribute to a page ranking highly in a Search Engine Results Page (SERP). The research is divided into two parts. The first part is a descriptive/interpretive analysis aiming to provide an outline of the current and relevant literature with regard to Search Engine Optimization (SEO). It covers how SEs work, and explores the guidelines that are available for Web designers to optimize Web pages, thereby increasing their visibility and ranking. Furthermore, it provides a short history of the most important SEs, differentiates between them, and reviews the approaches they use to crawl, index, and display search results. It also provides an account of the different factors/methods impacting Website ranking. The second part documents an action research project undertaken to enhance the visibility and ranking of the SQU Website. The main findings are that, for a site to rank well, it must use a combination of increasingly sophisticated techniques and tools, and not to rely on outdated methods such as Meta tags (especially the keywords). Fortunately, there are many online tools which can assist in tuning a site to work better, as well as other freely available good pieces of advice.

Study on Search Engine Optimization

international journal for research in applied science and engineering technology ijraset, 2020

It influences the nearness and presence of a web webpage inside the principal page of a look motor. The perceivability of a web webpage will be paid or unpaid., yet by and large if a web website needs to search inside the top situation after a natural pursuit then PC program advancement is that the most critical vital instrument to utilize. The full web showcasing procedure hovers round the SEO. The calculation utilized in web search tools. Online nearness of an organization isn't just a direct gratitude to reach among the objective clients however it ought to be beneficial as well if advancement is done keeping noticeable of the objective clients as of the method of reasoning that most of the time clients get your hands on with the watchwords of their utilization as opposed to looking through the association name, and on the off chance that the page connect goes in close vicinity to the top positions, at that point the page is additionally gainful.

Search Engine Optimization of The Website

International Journal of Scientific Research in Science, Engineering and Technology, 2021

Search engine optimization is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. Information mining is the search for hidden patterns that could be present in huge databases. Mining process scans via a huge volume of data to find out the patterns and correlations between patterns. SEO targets unpaid traffic rather than direct traffic or paid traffic. Search engine optimization is a strategic technique to take a web document in top search results of a search engine. Online presence of an organization is not only an easy way to reach among the target users but it may be profitable too if optimization is done keeping in view of the target users as of the reason that most of the time users search out with the keywords of their use, rather than searching the organization name, and if the page link comes in the top positions then the page turns out to be profitable. This work describes the tweaks of taking the page on top position in Google by increasing the Page rank which may result in the improved visibility and profitable deal for an organization.

A Survey on Search Engine Optimization using Page Ranking Algorithms

Integrated Intelligent Research, 2012

The survey report titled "Search Engine Optimization using Page Ranking Algorithms" presents various page ranking algorithms for optimizing the search engine results. There are various page ranking algorithms which aids the search engines in listing the pages with higher degree of relevance. The page ranking algorithms discussed in this report are page rank algorithm, HITS algorithm and semantic similarity algorithm.

SEO Techniques for various Applications-A Comparative Analyses and Evaluation

2016

In this information times, the website management is becoming hot topic and search engine has more influence on website. So many website managers are trying o make efforts for Search Engine Optimization (SEO). In order to make search engine transfer information efficiently and accurately, to improve web search ranking different SEO techniques are used. The purpose of this paper is a comparative study of applications of SEO techniques used for increasing the page rank of undeserving websites. With the help of specific SEO techniques, SEO committed to optimize the website to increase the search engine ranking and web visits number and eventually to increase the ability of selling and publicity through the study of how search engines scrape internet page and index and confirm the ranking of the specific keyword. These technique combined page rank algorithm which helps to discover target page. Search Engine Optimization, as a kind of optimization techniques, which can promote website’s ...

IJERT-Search Engine Optimization (SEO): Improving Website Ranking

International Journal of Engineering Research and Technology (IJERT), 2014

https://www.ijert.org/search-engine-optimization-seo-improving-website-ranking https://www.ijert.org/research/search-engine-optimization-seo-improving-website-ranking-IJERTV3IS042428.pdf As web popularity increases day by day, millions of people use search engines to discover information. The most important single component of this communication network is the Search Engine (SE).Successful Websites rank high in Search Engine hits, whereas unsuccessful Websites may not rank at all. The users of search engine are always interested in the top few result pages. So increasing the ranking of a website in search engine result is a major task in website development. Search Engine Optimization (SEO) is the activity of optimizing individual web pages or the entire website to acquire higher ranking in search results. The mostly used search engines such as Google, Yahoo etc. rank web pages based on different factors that affect its ranking. By taking these factors into consideration, the optimized websites can obtain better ranks, and hence get a higher number of visitors. Keywords: Search Engine Optimization (SEO), ranking, Page Rank (PR), search engine, Google, terms of SEO, crawling, white hat and black hat SEO, onsite and offsite optimization.

Search Engine Optimization: A Review about Concepts, Techniques, and Algorithms

ILMA Journal of Technology & Software Management - IJTSM, 2022

The availability of several websites requires substantial techniques to grasp the user's attention to their website. Search Engine is vital in providing the user with relevant site pages. Popular search engines, such as Google, use web crawlers and ranking algorithms, such as PageRank Algorithm, to rank the site pages based on content quality metrics and their online existence over the Internet and the WWW. Search Engine Optimization is a technique to optimize a webpage's appearance on the first page of Search Engine Results. Whenever a user searches for a relevant query on the search engine, they enter a specific keyword or phrase instead of writing a complete website address or URL, then accordingly, the search engine manipulates or processes that specific keyword and searches for the relevant site pages and displays a comprehensive list of the relevant site pages at the top of the SERPs. This review paper focuses on understanding the concepts, techniques, and algorithms used for search engine optimization of websites and web pages to improve the website's ranking by incorporating SEO best practices on search engines such as Google and Bing.

Ranking of University Websites Based on Search Engine Optimization

International Journal of the Computer, the Internet and Management, 2018

This research shows the ranking of university websites according to the principles of SEO, which is considered important in increasing the number of visitors. It will make more purchases and services. This is a way to rank your business website through search engines which is an important tool of digital marketing. It is similar to a university website ranking called Webometric, which represents the quality of a university website. This research has developed a system to guide the website development base on SEO by testing with samples of Rajamangala University of Technology. It has also tested with popular search engines as well as testing the use of SEO tools. Researchers find equation of website ranking based on research results. This research will serve as a guide to developing quality SEO sites and improving rankings in the SERPs, which will make the site more accessible. The purpose of website development.

IJERT-Development of a Ranking Algorithm for Search Engine Optimization

International Journal of Engineering Research and Technology (IJERT), 2014

https://www.ijert.org/development-of-a-ranking-algorithm-for-search-engine-optimization https://www.ijert.org/research/development-of-a-ranking-algorithm-for-search-engine-optimization-IJERTV3IS041023.pdf All over the world millions of people use search engines to search their information. They use search engines for most of their queries and they are interested only in top few result pages. So promoting a website in search engine result is important development of websites. Search engine optimization (SEO) is to complete this work. But sometimes some SEO techniques are used in an unethical manner which break the search engine's rule and regulation and place undeserving site on top list. Our research objective is to design and implement an ranking algorithm by tracking IP address of who is clicking , so that the owner can't click hundreds of times to increase its ranking position in search result. Keywords: Search Engine Optimization (SEO) Process , On-site optimization technique, off-site optimization techniques ,page rank algorithm. I INTRODUCTION Due to increase in popularity of web, huge amount of content are available on the internet and sometimes it become difficult to find relevant information on a subject. There are various methods used to retrieve information ,so search engine become an important part of life to search information .we depend on search engines to provide us right information .To satisfy users need and requirement search engine use different strategies to gather information from internet [12].It organize and process the searched information and display the search results to the users in a systematic way. Efficient search engines find the target information quickly and accurately .At present the major internet search engines are yahoo ,Ask , bing etc rank web pages based on certain factors that affect its ranking .Users use search engines for most of their queries but they only prefer the results available on first page and 2-3%of users go on further pages. Most of the visitors think that companies found on the top results are the best brand in their product services and category.These clues make it very clear that if an organisation wants to go on top in their sales than they should concentrate in getting their pages widely available in the search engines.[13]search engine optimization is the process of improving a website position ,so that the webpages comes up higher in the search results of major search engines. Ranking is an important component used to measure the quality of page .[14]Higher page rank value indicates website is very popular. To promote website in search engine natural listing , various SEO optimization techniques are used called white hat techniques. Some time to promote a website in a search engine result list ,Search engine optimizers use search engine optimization techniques in an unethical manners called black hat techniques which breaks search engine rules and regulations and place the undeserving site on top list. These techniques lowers the quality of search engine and increase traffic. Also these techniques will not have any benefit to users .