The Influence of Location, Product Quality, and Service Quality on Customer Loyalty with Purchase Intention as Intervening Variable (original) (raw)

Analysis of the Effects of Product Quality, Promotion Location on Loyalty Using Satisfaction as the Mediating Variable at Lottemart of Taman Surya Jakarta

Dinasti International Journal of Digital Business Management

This study aims to know and analyze the influences of product quality, promotion and location on the customer loyalty either directly or through the customer satisfaction as the mediator variable and also to know and analyze the influence of customer satisfaction on the customer loyalty at hypermarket Lottemart of Taman Surya. Data collection is conducted through questionnaire. Sample used in this study consists of 400 respondents of customers of hypermarket Lottemart of Taman Surya Jakarta. The sampling technique in this research uses non probability sampling technique. The method of analysis used is Partial Least Square (PLS) assisted with SmartPLS application. The results of the research reveal that quality product, promotion and location have a positive and significant effect on customer satisfaction. Product quality, promotion and customer satisfaction have a positive and significant effect on customer loyalty but location has no significant effect on customer loyalty.

The Effect of Product Quality and Customer Satisfaction on Customer Loyalty at Pempek 888 Taman Kenten Palembang Restaurant

TRJ Tourism Research Journal

This study aims to determine product quality and satisfaction on customer loyalty. This research uses descriptive research with a quantitative approach and multiple regression analysis methods. The sampling technique uses accidental sampling. The population is all customers who come to Pempek 888 Taman Kenten Palembang Restaurant, while the total sample is 98 respondents based on the Slovin formula. The results showed that product quality and satisfaction partially had a significant effect on customer loyalty. It is hoped that Pempek 888 Taman Kenten Palembang Restaurant will continue to maintain and improve product quality from color, appearance, portion, shape, temperature, texture, aroma, level of maturity, and taste offered, up to the halal guarantee provided must be maintained and improved so that customers continue to feel satisfied and do not move to another place. Keywords: Product Quality, Customer Satisfaction, Customer Loyalty

The antecedence of customer loyalty in traditional restaurants in East Java, Indonesia

International Journal of Process Management and Benchmarking, 2014

This study aims at investigating the effect of product quality and service quality on customer loyalty through customer satisfaction. Data collection was conducted through purposive sampling of consumers to traditional restaurants in East Java. The research found that product quality and service quality has significant effect on customer satisfaction. Customer satisfaction has a significant effect on brand loyalty. Customer satisfaction acts as a mediator between exogenous variables to consumer loyalty. The results indicate that exogenous variables significantly influencing on brand loyalty are product quality and service quality.

The Influence Of Price, Location And Promotion On Customer Loyalty Mediated By Customer Satisfaction

International Journal of Social Service and Research

The discussion regarding the role of hotel management towards guests who come to visit to feel satisfied with the services provided and have the desire to visit again at Grand Cordela Hotel Bandung. Hotel management will find ways to attract new prospective customers by providing promotions and events/events so that potential customers are interested and become loyal customers to the Grand Cordela Hotel Bandung. The purpose of this study was to determine and analyze the effect of price, location, and promotion on customer loyalty which is influenced by customer satisfaction, which is at Grand Cordela Hotel Bandung under the operation of Omega Hotel Management - PT Perkasa Internusa Mandiri. The sample of this study used the entire population of guests staying at the Grand Cordela Hotel, Bandung. This research uses correlational quantitative methods and uses Structural Equation Models (SEM). For data processing this research uses the SmartPLS version 4.0 programme. The results of the...

The Influence of Product Quality, Service Quality, and Location on Loyalty Customers of Lontong Balap Pak Gendut Surabaya

Journal of World Conference (JWC), 2020

Customer loyalty is an important key to maintaining the position of the company in the market and creating efficiency and effectiveness of the company because if the company does not build customer loyalty then the possibility of companies having to spend more and more energy to find new customers Therefore this study aims to analyze whether product quality, service quality, and location can affect customer loyalty to make repurchases at that place. This research is quantitative research and multiple linear regression analysis with a sample of 160 respondents. Furthermore, there are four variables used in this study, namely product quality (X1), service quality (X2), location (X3), and customer loyalty (Y). Data collection was obtained from the distribution of questionnaires to customers of Lontong balap mr.Gendut at Surabaya. The results show that product quality variables (X1), service quality (X2), and location (X3) simultaneously have a significant effect on...

Effect Of Product, Distribution And Service Quality on Customer Loyalty Through Customer Satisfaction At Indonesian Marketplace

Devotion : Journal of Community Service, 2022

Since in online business must involve a reliable marketing strategy to be able to compete in cyberspace to satisfie and growing customers' loyalty when the transaction is done without meeting face to face with prospective customers or see the product in person. The objectives of this research are (1) to analyze the relationship of positive product quality, distribution, service quality, on customer loyalty. And the relationship of positive product quality, distribution and service quality on customer loyalty through customer satisfaction simultaneously; (2) to identify the factors that influence customers to choose a marketplace in Indonesia; (3) to analyze the needs and expectations of early consumers. This research was conducted using a survey method. Data were collected using a questionnaire tool with Structural Equation Modeling (SEM) analysis. The sampling technique used the purposive sampling method by taking 400 respondents from the top five marketplace customers in Indonesia. The results indicate that the number of visits and online transactions in the top five marketplaces in Indonesia has changed from previous research data. There is no significant effect of product quality on customer loyalty. However, after re-testing by removing outlier data, there is a significant positive effect of product quality on loyal customers. There is a significant effect of product quality and service quality on customer satisfaction. There is no significant effect of distribution on customer loyalty and customer satisfaction. In addition, there is a significant effect of service quality and customer satisfaction on customer loyalty.

Analysis of The Effect of Service Quality and Product Quality on Consumer Loyalty

Majalah Ilmiah Bijak

The purpose of this study is to obtain valid and reliable empirical data, facts, and information regarding the analysis of product quality factors and customer loyalty service quality of fast food restaurant consumers. This research is a quantitative research. There are two independent variables, namely product quality (X1), Service Quality (X2) and one dependent variable, namely Consumer Loyalty (Y). Data was collected by means of a survey. The data analysis technique used multiple linear regression analysis. The population in this study were all consumers who had bought fast food using an online application, where there were 142 respondents who gave answers to questionnaires via google forms which were distributed online. The results showed that there was an effect of service quality on customer loyalty, amounting to 51.9.%, there was an effect of product quality on customer loyalty of 59.8% and there was an effect of service quality and product quality together in influencing con...

The Influence of Customer Satisfaction Factors and Impact on Loyalty: Sajiku Brand Instant Seasoning Products in North Jakarta

Proceedings of the 1st MICOSS Mercu Buana International Conference on Social Sciences, MICOSS 2020, September 28-29, 2020, Jakarta, Indonesia, 2021

This research is motivated by the phenomenon of indication of an increase in brand image in the instant seasoning of one brand according to Frontier Research (Top Brand Award) but there is a decrease in the product's performance its. The research objective was to determine and examine the factors that influence consumer satisfaction and their implications for consumer loyalty to consumers of the Sajiku brand of instant seasoning products in North Jakarta. The method used in this research is a quantitative descriptive method. The population of this study was all users of the Sajiku brand instant seasoning in North Jakarta. The sample was determined to be 198 respondents, based on the Loehlin theory. The method used in sampling is a nonprobability sampling. The method used in analyzing the data is the Structural Equation Model (SEM) method. The tool used as a software in using SEM is Lisrel 8.80. The results showed that product quality, price fairness, and brand image had a significant effect on consumer loyalty, mediated by consumer satisfaction. However, price variables have the strongest influence compared to variables of product quality and brand image, both on consumer loyalty and on consumer satisfaction.

Effects of Service Quality, Value Perception and Loyalty on Customer Satisfaction: Case of a Local Restaurant in South Bandung, Indonesia

Jurnal Bisnis dan Manajemen, 2021

This study aims to determine how the Effect of Service Quality and Value Perception on Customer Loyalty through Customer Satisfaction as an intervening variable both partially and simultaneously. The method used in this research is descriptive and causality using quantitative methods involving 100 respondents who are customers of Chicken William restaurant in South Bandung, Indonesia. We conducted the research by taking a sample through non-probability sampling techniques with the type of purposive sampling. The analysis technique used in this study is Path Analysis using SmartPLS version 3. The results of the analysis show that Service Quality (X1) and Value Perception (X2) variables have a partial effect on Customer Satisfaction (Y), then Customer Satisfaction (Y) variables influence partial to Customer Loyalty (Z). Then simultaneously, there is the influence of Service Quality (X1) and Value Perception (X2) significantly influence Customer Satisfaction (Y). Then the intervening v...