The Influence of Service and Product Quality on Customer Satisfaction: A Study of UBa-Ventures PLC Bambili, Cameroon (original) (raw)
International Journal of Research and Innovation in Social Science
Purpose: Service quality and customer satisfaction are very important concepts that companies must understand if they are to grow and remain competitive in the business environment. Service and product quality is considered to be very critical to any modern business because it contributes to higher customer’s satisfaction. The purpose of this study was to find out the implication of service and product quality on consumers’ satisfaction, Particular focus was placed on variables like responsiveness, reliability, empathy and how they affect consumers’ satisfaction. Methodology: To accomplish this task both quantitative and qualitative research approaches were applied. A sample of 150 respondents was selected from the customers of UBa ventures PLC Bambili using a simple random sampling technique. Questionnaire was the main instrument for data collection for the study. The data collected was analyzed using both descriptive and inferential statistics. The ordinary least square (OLS) was ...
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