Data Sampling Strategies for Click Fraud Detection Using Imbalanced User Click Data of Online Advertising: An Empirical Review (original) (raw)

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Data Sampling Strategies for Click Fraud Detection Using Imbalanced User Click Data of Online Advertising: An Empirical Review

IETE Technical Review, 2021

Dr. Deepti SisodiaDr. Deepti Sisodia

Abstract

In the pay-per-click online advertisement model, fraudulent publishers’ presence is rare than that of genuine publishers. This high-class imbalance between fraudulent and genuine publishers poses a...

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