Gender Role Commodification by the Wedding Industry (original) (raw)

Bride-Wealth: Is There Respect for Women in Manggarai, Eastern Indonesia

Humaniora Vol 30, No 3, 2018

This study explores the perspective of women in Manggarai, Flores Island in Indonesia, and the communal-traditional concept of bride-wealth as a symbol of respect for women. This study uses a qualitative approach by interviewing forty women, both married and unmarried. The respondents were asked their opinion regarding their imagination about bride-wealth and its influence on their courtship, engagement, wedding, and married life. The results indicated the presence of a gap between the social imagination of bride-wealth and the women's true experience. Most respondents stated how bride-wealth had strained their relationship and become a source of worry. The study therefore argues that bride-wealth as a sign of respect for women in Manggarai is merely a social imagination ingrained into the women's expectations. The study also indicates that education has changed the status of women and enables them to be independent.

The Quest of Society and Marriage as Local and Global Context, the Syariah in Indonesia

2021

The implementation of sharia in business and economy makes great progress, however, in society, there are many doubts, such as in marriages. Globalization and the internet have produced a disruptive context where past habits and knowledge changed dramatically. This article shows the disruptive context, by using critics of society as a concept and use women and marriage as a case. The arguments are marriage is a local context, as well as global, the mobility of people, have made marriage accessible from people of different religions, and nationalities, however, the registering is problematic. The research uses ‘controversial’ marriage in terms of religiosity, on sirri marriage, its bat (registered marriage), contracted marriage, and marriage between people with different religions. All of these cases are ’controversial due to ineligibility to register that should be based on one religion and cases of people who resist the registering. This qualitative research finds out that marriage...

Weddings and Thai Women: The Construction of Weddings and the Portrayal of Thai Women Through Wedding Stories in Thai Wedding Magazines

MANUSYA

Thai wedding magazines have been a primary resource for Thai women seeking wedding planning information. This study analyses the construction of weddings and investigates the portrayal of brides within the context of Thai wedding magazines by combining textual analysis and visual research methods. It investigates the social arrangements indicated in these magazines and the associated wedding ideology represented. Data for analysis is based on three magazines (Wedding Guru, We, and Love Wedding Magazine). There were twenty-two magazine issues and one hundred and thirty-two stories in total, covering the period from November 2014 – October 2015. These magazines are targeted at women in their 20s and older. The study reveals how Thai wedding magazines formulate the meaning of weddings and the role of Thai wedding magazines in the transmission of particular ideas about desirable weddings in Thai society, while also reinforcing notions of what constitutes the ideal life for women. Findin...

The Issue of Teenage Girl Marriage in Indonesian Films: Analysis of the "Yuni" Film Reception

LONTAR: Jurnal Ilmu Komunikasi

The film titled “Yuni” talks about a young girl named Yuni who experiences pressure from her society to get married. Despite gaining international recognition through awards at prestigious events, this film has attracted various discourses on social media. This research aims to examine the audience’s meaning of the film “Yuni”, especially for women who have married in their teens. This is phenomenological research that focuses on the experience of the audience as individuals. The research method uses Stuart Hall’s reception analysis with the concept of encoding and decoding and uses the stereotype concept of Richard Dyer as an analytical tool. This research uses in-depth interviews, observations, and literature studies. The results show that the audience’s meaning is in a position of dominance and negotiation. A dominant position occurs through scenes that show that married teenage girls are victims of a still-strong cycle of patriarchal systems and we will limit the options to deve...

Unravelling Images of Women in the Wedding Agreement Film: A Feminist Study

International Journal of Linguistics, Literature and Translation

This study aims to determine the image of women in the wedding agreement film that aired on the Indonesian big screen on August 8, 2019. The wattpad script was written by the pen name Mia Chuz whose real name is Eria Chuzaimiah. There are three images of women raised in this study: 1) the image of women in the psychological aspect, 2) the image of women in the physical aspect, and 3) the image of women in the social aspect of society. This study uses a descriptive qualitative method by collecting data through films that the researchers watched carefully; the theory used in this study is the feminism theory; the results of this study are that there are 10 images of women in psychological aspects, 3 images of women in physical aspects, and 5 images of women in physical aspects. The Image of Women in the Social Aspects of Society.

Something Old, Something New: The Gender Politics of the Wedding Spectacle

The Wedding Spectacle Across Contemporary Media and Culture: Something Old, Something New, 2020

This introductory chapter sets out many of the prevailing ideas about wedding culture, explains the rise and rise of the wedding spectacle, the curious paradoxes that it raises, and our intensifying attachments to its cultures and imagery. While acknowledging the importance of a political economy approach, the chapter revisits ideas about spectacle, to argue for sustained feminist analyses of the practices of the wedding spectacle in order to understand its tenacity in times of austerity, and while there is declining need for marriage as an institution. The chapter argues for staying with the wedding spectacle’s troubling ambivalences and returns to feminist cultural studies’ ideas about pleasure to explore our affective attachments to the wedding spectacle in a context of disappointment with the heteronormative terms of romantic love. The chapter includes summaries of the other chapters in the book and concludes with our contention that an interrogation of the wedding spectacle might be useful precisely because it helps to make visible our more complex desires.

Unraveling "The Knot": Political Economy and Cultural Hegemony in Wedding Media

Journal of Communication Inquiry, 2008

This article examines the hegemonic messages about weddings, gender roles, and consumption in modern society disseminated by The Knot, a bridal media company that claims to be the “#1 wedding website,” with brand extensions into magazines, books, and in partnership with the cable outlet Oxygen, the reality television program Real Weddings from The Knot. Analyses of The Knot's media alliances and its reality television program illustrate that as an example of political economy of the media, The Knot and its media synergy create for its female audience the image of the perfect wedding, which maintains a status quo reinforcing femininity and consumerism. http://jci.sagepub.com/content/32/1/60.abstract

Socio-cultural analysis of marriage: Introspection into matrimonial advertisements

International Journal of Recent Scientific Research, 2016

The family has been and continues to be one of the most important elements in the fabric of Indian society. Marriages in India are essentially endogamous in nature and an integral part of this family system. It is the approved social pattern whereby two and more people establish a family which involves not only the right to conceive and rear children but also a host of other obligation and privileges affecting a good many people. In the early days trend of arrange marriage between two eligible male and female was under strict control of both side families. Later the society changed and the prospective brides and grooms started choosing their own life partners irrespective of caste and religion boundary and involved into love marriage system. Beside the flow of love marriage, the trend of arrange marriage did not turn sublime rather continued silently. Matrimonial advertisements are gaining prominence in the realm of marriage partner selection process, which is mainly used for seeking wider options and exercising personal choices. Using newspapers as a medium for finding a life partner is indeed a widely prevalent practice adopted in India in recent times. The present research work introspects into the questions related to the socio-cultural components in matrimonial advertisements and allied issues. Finding shows that Hindu marriage system is still compassionate about age old ethnic quality, racial identity, caste system and religious issues so far matrimonial advertisements are concern.