CCS Journal is published under the auspices of UTSePress, Sydney, Australia Moving Beyond the “Lump-Sum”: Football United and JP Morgan as a Case Study of Partnership for Positive Social Change (original) (raw)
Related papers
Corporate social responsibility and social partnerships in professional football
Soccer & Society, 2014
Within the professional football industry one of the most prominent ways to address corporate social responsibility is through a social partnership involving a range of organisations such as a Community Sports Trust (CST), a professional football club, business organisations, and local authorities. These partnerships are responsible for the delivery of community initiatives around a range of social issues. This article seeks to understand the managerial aspects of this type of social partnership, and in particular the objectives and motivations for partnering, by drawing on three analytical platforms that take into account how differences between sectors affect social partnerships. Based on a series of interviews, it is shown that organisations get involved in social partnerships for different reasons and perceive the partnerships in different ways; that from an individual organisational perspective it is difficult to perceive a social partnership entirely in the context of one of the theoretical platforms; and that despite what would appear to be a strong sense of homogenization of organisational form across the sector there are significant differences between social partnerships. The article concludes by arguing that further research is needed to better understand the differences between social partnerships.
Corporate Social Responsibility in Professional Sport
2007
Research question: Corporate social responsibility (CSR) is increasingly important to business, including professional team sport organisations. Scholars focusing on CSR in sport have generally examined content-related issues such as implementation, motives or outcomes. The purpose of this paper is to add to that body of knowledge by focusing on process-related issues. Specifically, we explore the decision-making process used in relation to CSR-related programmes in the charitable foundations of the English football clubs. Research methods: Employing a grounded theory method and drawing on the analysis and synthesis of 32 interviews and 25 organisational documents, this research explored managerial decision-making with regard to CSR in English football. Results and findings: The findings reveal that decision-making consists of four simultaneous micro-social processes ('harmonising', 'safeguarding', 'manoeuvring' and 'transcending') that form the platform upon which the managers in the charitable foundations of the English football clubs make decisions. These four micro-social processes together represent assessable transcendence; a process that is fortified by passion, contingent on trust, sustained by communication and substantiated by factual performance enables CSR formulation and implementation in this organisational context. Implications: The significance of this study for the sport management literature is threefold: (1) it focuses on the individual level of analysis, (2) it shifts the focus of the scholarly activity away from CSR content-based research towards more processoriented approaches and (3) it adds to the limited number of studies that have utilised grounded theory in a rounded manner.
Community Perceptions of a CSR Programme: A Case Study of a Professional Football Club
Corporate Ownership and Control
Professional sport organisations, especially football clubs have been historically characterised by committed and loyal support from local communities an example of such a relationship can be traced to 1888, when the leading Scottish club Celtic FC implemented a unique governance system that included allowing their fans to have a say in the running of the organisation (Carr, Findlay, Hamil, Hill and Morrow, 2000); such an accommodation could be viewed as an early example of a corporate social responsibility initiative at a professional football club. It is therefore not surprising that many present day professional football clubs are increasingly integrating Corporate Social Responsibility (CSR) as part of their overall business and operational strategy in order to facilitate sustainable success in a competitive and often volatile environment. However, little if any research has been conducted in an African context regarding CSR programmes and professional sport organisations. In re...
Conceptualising the Role of Corporate Social Responsibility in Professional Football
smib.vuw.ac.nz
Corporate Social Responsibility (CSR) has attracted considerable interest in the management discipline, but has rarely been evaluated and explored in the sports management research arena. In evaluating sports, management and marketing literature, the paper considers the role of CSR in professional football. It argues that an increased awareness and integration of CSR into football business fosters the competitiveness of the game and creates additional value for its stakeholders. It proposes a conceptual model which outlines the agency role of football in order to create political, cultural, humanitarian and reassurance value. The paper's aim is to encourage sports management to see CSR as an opportunity-driven concept, which can assist in achieving better strategic direction, and outlines areas where future research can improve sport management's appreciation of this increasingly more directly relevant topic.
Procedia - Social and Behavioral Sciences, 2011
Corporate social responsibility (CSR) has become an important area for organizations and for the managers that work within them and it has subsequently become more apparent within the sport industry where CSR is now an important area of focus for sport related bodies. Aim of this paper is to define the concept of corporate social responsibility, its importance in sport and to conceptualize its value based on some striking case studies carried out successfully by sport related bodies. Documentary research method was used in this study as a data collection method. Further, some striking case studies of CSR carried out successfully by sport related bodies were examined to represent applicability of CSR in sport management. Because of the important role, impact and visibility of sport in society and the ability for sport to address social issues, there is a close integration between CSR and sport. It can be said that CSR is an important aspect that is highly relevant for different sport related bodies and a number of different types of CSR behavior within sport can be ranged. For instance, in this presented paper, some detailed case studies were explored such as sport governing bodies like FIFA, professional sport leagues like NBA, professional sport clubs like FC BARCELONA, individual athletes like FREDERICK OUMAR KANOUTE and sporting goods businesses like ADIDAS engaging in different forms of CSR activities to address social concerns. These sport related bodies use their unique position to help people based on their ethical and philanthropic responsibilities and they can provide some benefits through their CSR approach.
Promoting Corporate Social Responsibility in the Football Industry
Journal of Promotion Management, 2015
Corporate Social Responsibility in the football industry is an important part of each club' s agenda, while being more than a business trend. The way its activities are communicated, however, has not attracted, thus far, enough academic interest. This study aims at filling this literature gap by providing not only a presentation of the ways and methods in which CSR is promoted, but also a critical examination of their efficiency. This examination can only take place after the academic literature available on CSR promotion is scrutinized and the sample of the research is clarified. The FA Premier League clubs, the sample of this study, have then been carefully inspected with the help of insiders' interviews, providing details of their current practice in CSR promotion methods, as well as a critical review of their effectiveness. Finally, the question of abundance of CSR promotion in football is being answered taking into consideration both the insiders' and the public opinion.
Corporate and Social Responsibility in Professional Football Club Organizations
2012
Three sets of football clubs were adopted for evaluation, as can be seen in Figure 4.1. The rationale behind this triangular schema is underpinned by the premise that the chosen clubs are influential contexts in which CSR practice and theory develops and evolves both in a national and cross-national perspective. There are several reasons why such a multiple case study design (with three levels of analysis) was
Implementing corporate social responsibility through social partnerships
Business Ethics: A European Review, 2012
This paper examines how corporate social responsibility (CSR) is implemented through social partnerships. Drawing on previous literature and case study research, it presents a conceptual model of the process of implementation. An exploratory case study of the social responsibility partnership programme at the Union of European Football Associations (UEFA) has been conducted. The case study draws on interview data and documentary sources of evidence gathered from UEFA and the six partner organisations that comprise its CSR portfolio. The conceptual model identifies three stages of the implementation process (selection, design, management), with partnership evaluation being an ongoing process during all three. The latter consists of two elements, namely project and process evaluation. A key finding is the lack of process evaluation due to a high degree of inter-personal trust. The conceptual model adds to the growing body of research on the implementation of social partnerships and CSR. This paper is also the first to empirically explore the process of CSR implementation through social partnerships in the football sector.
Research question: Corporate social responsibility (CSR) is increasingly important to business, including professional team sport organisations. Scholars focusing on CSR in sport have generally examined content-related issues such as implementation, motives or outcomes. The purpose of this paper is to add to that body of knowledge by focusing on process-related issues. Specifically, we explore the decision-making process used in relation to CSR-related programmes in the charitable foundations of the English football clubs. Research methods: Employing a grounded theory method and drawing on the analysis and synthesis of 32 interviews and 25 organisational documents, this research explored managerial decision-making with regard to CSR in English football. Results and findings: The findings reveal that decision-making consists of four simultaneous micro-social processes ('harmonising', 'safeguarding', 'manoeuvring' and 'transcending') that form the platform upon which the managers in the charitable foundations of the English football clubs make decisions. These four micro-social processes together represent assessable transcendence; a process that is fortified by passion, contingent on trust, sustained by communication and substantiated by factual performance enables CSR formulation and implementation in this organisational context. Implications: The significance of this study for the sport management literature is threefold: (1) it focuses on the individual level of analysis, (2) it shifts the focus of the scholarly activity away from CSR content-based research towards more processoriented approaches and (3) it adds to the limited number of studies that have utilised grounded theory in a rounded manner.
Corporate social responsibility in sport: critical issues and future possibilities
Purpose – This paper aims to advance a critical analysis of corporate social responsibility (CSR) within sport. First, the author locates CSR within the wider field of sport-related social activities. Second, the author identifies key issues that confront CSR in sport. Third, while referring to papers elsewhere in this issue of the journal, the author sets out future possibilities for the pursuit of CSR within sport with regards to its technical, dialogical and critical dimensions. Design/methodology/approach – The approach taken here is a critical one, advocating CSR work and research which identifies strengths and limitations in, and explores future arrangements for, the CSR sector. Findings – The paper finds that the CSR sector in sport should pursue a dialogical and critical practice within and through its work. Originality/value – The originality and value of the paper lie in how the paper advances critical understanding of CSR in sport.