Micro, Small and Medium Enterprises (MSME) Development in Topejawa Beach Tourist Destinations, Takalar Regency Post Covid 19 (original) (raw)
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International Journal of Academic Research in Business and Social Sciences, 2022
The Movement Control Order (MCO) and travel restrictions enforced to combat the COVID-19 epidemic which have harmed Malaysia's tourist and hospitality industry. Since its emergence in Wuhan, China, it has grown into one of the world's most serious problems. For instance, consider the performance of SMEs in the tourist industry, which has seen a dramatic decline in sales, putting the Visit Malaysia 2020 (VM2020) campaign at danger. Furthermore, cash flow issues, shutdown of operations, layoffs, retrenchment, and weakened businesses' potential for future development were identified as major barriers for SMEs in the tourist industry during this epidemic. Therefore, the goal of this research is to better understand the relationship between stakeholders, CSR, and the performance of small and medium-sized businesses in the tourist industry during the novel COVID-19. This is significant since SMEs account for the majority of existing and new entrants into the tourist sector. To accomplish so, this article used Freeman's stakeholder orientation theory, which includes market orientation (consumer and competitor), employee orientation, and supplier orientation, all of which are influenced by pandemics. We will undertake focused research to investigate how corporate social responsibility (CSR) by Caroll (1991) mediates interactions between stakeholders and SMEs. According to the framework, this analysis could help to boost SMEs tourism in Malaysia during the pandemic and assist managers/owners of SMEs tourism in solving their problems during and after the pandemic. Furthermore, this report emphasised the detrimental influence on Malaysia's tourist and hospitality industries as a result of a catastrophic pandemic disease spreading throughout the world. Despite this, the tourism industry is regarded as the world's fastest-growing economy. Finally, this conceptual analysis will assist the authority in taking further safeguards and determining the appropriate policy to apply in the future. Hence, this framework will contribute valuable evidence for business enterprises in the tourism sector.
Interdiciplinary Journal and Hummanity (INJURITY)
This research is a literature study on marketing strategies for MSME owners in Riau. This study aims to analyze what marketing strategies are used by MSME owners in an effort to maintain their business continuity. The research method used in this study is a qualitative descriptive method. The type of data used in this study is qualitative data, which is categorized into two types, namely primary data and secondary data. Sources of data obtained through library research techniques (library study) which refers to sources available both online and offline such as: scientific journals, books and news sourced from trusted sources. The results of the study conclude that the marketing strategies carried out by MSME owners in maintaining their business during the Covid-19 pandemic are; Product Strategy, during the Covid-19 pandemic, MSME owners in Riau also created innovations in their respective products. Price Strategy (Price), during the pandemic, MSME owners in Riau also carried out a p...
Entrepreneurial Marketing Strategy of Micro, Small and Medium Enterprises in Pandemic Covid-19 Era
International Journal of Economics & Business Administration (IJEBA), 2021
Purpose: The Indonesian economy's core strength comes from micro, small and medium enterprises (MSMEs). However, the impact of the Covid-19 pandemic causes problems for MSMEs, for example, decreased sales, difficulties in financial aspects, slow distribution of products, and raw materials shortage. The problems of MSME during the Covid-19 pandemic require entrepreneurs' readiness to survive and sustain their business. Entrepreneurial marketing is a suitable paradigm to be implemented by MSME entrepreneurs during the Covid-19 pandemic. The research objective is to determine the entrepreneurial marketing strategy plan for MSMEs during the Covid-19 pandemic. Research Methods: The research informants were government officials of Industry and Trade, MSME, and academicians. The data analysis model used a SWOT analysis based on IFAS and EFAS assessments. The strategic plan was positioned on the SWOT matrix with the values of strength, weakness, opportunity, and threats. Findings: T...
Marketing strategies used by the small, medium and micro enterprises (SMMEs) in the tourism sector
2012
CHAPTER 2 2.1 Introduction 2.2 Nature of tourism 2.3 Components of tourism 21 2.3.1 The accommodation sector 2.3.2 The transportation sector 2.3.3 The attractions sector 2.3.4 Destination organisations sector 2.3.5 Travel organisers sector 2.4 Benefits of tourism 2.4.1 Economic benefits of tourism 2.4.2 Social benefits of tourism vii 2.4.3 Environmental benefits of tourism 2.5 Costs of tourism 2.5.1 Economic costs of tourism 2.5.2 Environmental costs of tourism 2.5.3 Social costs of tourism 2.6 Tourism development in South Africa: past, present and future 2.7 Roles of tourism organisation in South Africa 2.7.1 Roles of government 40 2.7.2 Roles of Satour 41 2.7.3 Roles of TBCSA 42 2.8 Conclusion 43 CHAPTER 3 3.1 Introduction 45 3.2 The definition of marketing 46 3.2.1 The marketing concept 3.3 Tourism marketing 3.3.1 Tourism marketing defined 3.3.2 Characteristics of services 3.3.3 Special characteristics of travel and tourism products 3.4 The development of marketing strategy and the marketing mix viii 3.5 Marketing segmentation 3.5.1 Bases of market segmentation 3.5.2 Target marketing 3.5.2.1 Market coverage strategies 3.5.3 Positioning 3.6 Conclusion CHAPTER 4 4.1 Introduction 4.2 The marketing mix 4.3 The tourism product 4.3.1 Dimensions of product 4.3.2 Components of the total tourism product 4.3.3 Tourism product development 83 4.3.4 The tourism product life cycle concept 4.3.5 Strategies for extending the product life cycle 88 4.3.6 Branding 89 4.4 Promoting the tourism product 90 4.4.1 Communicating information through promotion 91 4.4.2 The promotion process 93 4.4.3 The promotion mix 94 4.4.3.1 Advertising 96 ix 4.4.3.2 Public relations 97 4.4.3.3 Sales promotion 4.4.3.4 Personal selling 101 4.4.3.5 Other variables 4.5 Pricing the tourism product Around the world, tourism generated 231 million jobs in 1998, including 737 600 in South Africa. This is a mere 7 percent contribution to job creation. In South Africa, tourism creates 1 in every 14.2 jobs compared to 1 in every 10.7 jobs around the world (Satour, 2000c:5). This is a good indication that tourism in South Africa is still not taken seriously, and its potential is still largely underutilised. As a developing country, South Africa is faced with the opportunity of capitalising on tourism to improve its economy. By year 2005, international tourism is expected to: generate a gross output of 9.7trillion,directlyemploy157millionpeople,produce9.7 trillion, directly employ 157 million people, produce 9.7trillion,directlyemploy157millionpeople,produce1.3 trillion capital investment, account for $5.8 million in consumer spending (Cronson, 1994:11). Research by Grant Thornton Kessel Feistein (1999:2) concluded that international traffic grew by 2.5 percent in 1998 to reach 635 million arrivals and it is expected to reach 1.6 billion international arrivals annually by the year 2020, growing by 4.3 percent. When considering the current status of South African tourism, it is likely that the above figures will be reached. This can be justified by the level of commitment of the Ministry of Environmental Affairs and Tourism, who are committed to grow tourism in terms of market share and investment, at the same time protecting and preserving the environment. The Ministry of Environmental Affairs and Tourism (Moosa, 2000:6), believes that tourism is a
The Role of Micro, Small, Medium Enterprises in Enhancing Post-Covid Community-Based Tourism
JURNAL SOSIAL EKONOMI DAN HUMANIORA
Approaching a three-year mark since the onset of Covid-19 pandemic, tourism remains in the forefront of Indonesia’s overall recovery strategy, along with the micro, small and medium-sized enterprises (MSMEs) that have also been the backbone of the country’s economy. The field of community-based tourism (CBT), which has developed around the growth of these MSMEs, has increasingly gained traction in the Indonesian tourism research community in the past decade or so. However, there remains a great deal to be explored, particularly in relation to attaining sustainability in the face of global crisis such as the Covid-19 pandemic. This study aims to analyze the role of MSMEs in enhancing CBT, focusing on their business strategies prior to and following the onset of the pandemic. A descriptive qualitative method is utilized by means of content analysis and literature review, both from primary and secondary sources. The resulting analysis reveals that the role of MSMEs significantly contri...
2022
This study aims to analyze the factors that affect the business performance of Micro, Small and Medium Enterprises (MSMEs) during the COVID-19 pandemic in Bogor City. The research was carried out during January-February 2021 on 150 MSME respondents with the criteria of a food processing business, a minimum business age of 2 years or have opened a business before the pandemic period. The data processing method employed in the form of quantitative descriptive analysis, cross-tabulation and using the SEM-PLS. The results showed that the characteristics of the business doers described by gender, age, educational background, reasons for pursuing a business, initial work before starting a business, the beginning of running a business, length of business which reflected by age and education level had a correlation with production techniques on internal environmental factors. External environmental factors have a significant positive effect on entrepreneurial marketing and performance which are explained by government policy aspect, socio-cultural and economic aspect, role of related institutions aspect and aspect of competitors, from these indicator variables, socio-cultural and economic aspects most reflect the external environment from the business doers. Internal environmental factors have a positive and significant effect on entrepreneurial marketing, but on the contrary, the higher the internal environmental factors, the lower the business performance. Entrepreneurial marketing shows a significant and positive influence on the business performance of MSMEs in Bogor City with a proactive indicator that can reflect entrepreneurial marketing, while business performance is reflected by the customer growth indicator.
The Management Practices of Tourism SMEs in Pandemic Times:: innovation as a quest of survival
IJSSTH, 2021
The objective of this paper is to analyze the strategies and actions implemented by small and medium-sized companies in the tourism sector (SMEs) based on the social and economic crisis caused by COVID-19. The study focuses mainly on direct customer service on the coastline of the Metropolitan Area of Puerto Vallarta, including souvenir shops, accommodation, restaurants, and art galleries, among others. Our argument is that to keep operating, companies had to implement various changes, mainly the incorporation of digital tools in their management and communication processes with both suppliers and their customers. The research uses quantitative methods, both digital and traditional (face-to-face) instruments were used to data collection in order to overcome the obstacles imposed by the social distancing, and confinement required in the general population. The results show what were the activities implemented by the companies that contribute to innovation, as well as particularly two types of innovation, according to the Oslo Manual (2007) in relation to commercial and organizational innovations. We conclude that tourism is an activity of direct contact with the consumer and experience, which limits certain
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Jurnal Iqtisaduna, 2020
The COVID-19 pandemic that has hit the world including Indonesia since early 2020 has had a significant impact on the Indonesian economy, especially in the Small and Medium Enterprises (SME’s) sector. This study aims to determine an efficient business strategy to survive the COVID-19 pandemic in Padangsidimpuan City. This study uses descriptive qualitative analysis techniques with semi-structured interview methods using purposive sampling in selecting sources and then analyzed with SWOT analysis and described in the form of a matrix so as to produce several alternative SME’s business strategies during the COVID-19 pandemic. The results showed that several sectors in Padangsidimpuan City felt the direct impact of the COVID-19 pandemic, such as the areas of public transportation and tourism which experienced a decline. Meanwhile, in the food sector it is still stable, but in services such as expeditions and delivery it has increased. The narrow space of movement between sellers and bu...
The Marketing Strategy for Tourism Industry Post Covid-19 Pandemic
https://www.atlantis-press.com/proceedings/ticoss-21/125976284, 2022
Tourism is one of the most affected business sectors due to the Covid-19 pandemic. This resulted in a decrease in the number of tourists visiting destinations. The current study aims to describe the impact of Covid-19 on tourism sector and formulate marketing strategies for developing tourism, specifically post-Covid-19 pandemic. A qualitative research approach was used in this study by employing SWOT analysis to formulate marketing strategies for tourism service providers. The proposed marketing strategies are: (1) Implementing CHSE principle (Cleanliness, Healthy, Safety, Environment Friendly), (2) Targeting market on local, regional, and domestic tourists, (3) Segmenting market on individual tourist, (4) Green marketing, (5) Packaging of tourist destinations, (6) Digital marketing, and (7) Re-positioning. Theoretical and managerial implications of this study are offered.
Journal article , 2022
The massive outbreak of the COVID-19 epidemic hit the world hard and Bangladesh is one the most affected countries by this pandemic. The condition of micro, small, and medium-sized enterprises (MSMEs) in the tourism sector in Bangladesh was worse during the outbreak. This project aims to examine the possible impact of the COVID-19 epidemic on micro, small, and medium-sized tourism enterprises (MSMTEs) in the Chittagong Hill Tracts (CHT), Bangladesh. This research is exploratory and descriptive in nature. Both primary and secondary data have been collected and analyzed to prepare this paper. Data were collected from 150 respondents and the collected data was analyzed by using SPSS (20) and MS Excel software. The outcome of the regression analysis shows that out of eleven independent variables seven of them have a significant influence on the dependent variable (overall impact of Covid-19 on small, medium and micro enterprises). These seven variables are employee turnover, challenges to new recruitment, decrease in income, business growth, a decrease in customers, business relationship hamper and social stress on the entrepreneur. On the basis of the research findings some of the strategies for the MSMTEs have been recommended at the end of this paper.