Values influencing sustainable consumption behaviour: Exploring the contextual relationship (original) (raw)
Related papers
Frontiers in Psychology
The unprecedented economic growth in recent decades has cultivated the exploitation of natural resources and over-consumption, leading to ecological deterioration and sustainability. The ever-increasing consumption in developing countries is creating a significant environmental strain. Thus, the industry and consumers’ environmental issues and their harmful effects on human health have led to concerns among researchers, scientists, academic communities, and policymakers. The present work examines the impact of different consumption value factors on sustainable consumption behavior concerning consumer choice in Pakistan and China. A cross-sectional study is conducted, and data are collected through a primary source questionnaire. A sample of 431 respondents is chosen from different cities in Pakistan, and a sample of 342 respondents is selected from China. Estimation techniques like descriptive statistics, frequency distribution, multicollinearity, R square, independent sample t-test...
The Influence of Cultural Values and Environmental Attitudes on Green Consumer Behaviour
This research investigates the effect of Sri Lankan consumers’ cultural values and environmental attitudes on green consumer behaviour. Green consumer behaviour varies in different cultures. In this context, people’s cultural values help to form environmental beliefs/attitudes predict preferences for environmentally friendly behaviour. Therefore, it is important to understand culturally determined values related to the environmental behaviour. A survey approach was adopted and a random sample of 250 consumers who made purchasing decisions was taken for data collection. Self-was used to collect the data and regression analysis was employed to test hypotheses. The survey instrument was to be both reliable and valid. The results revealed that both collectivism and long-term orientation were good predictors for formation of environmental attitudes in Sri Lanka. Cultural values are highly correlated with environmental attitudes. However, environmental attitudes have shown negative signif...
Values and sustainable lifestyles
Architectural Science Review, 2010
With ever increasing concerns about the consequences of climate change, households are an important focus for change. There is increasing pressure on households to change lifestyles and adopt behaviours which require less energy and natural resources. At the same time, retailers and producers of consumer goods aim to persuade people to consumer more through commercial advertisements. Social science research examining sustainable behaviours often fails to examine the relative influence of both environmental concern and materialism simultaneously. Moreover, most of this research focuses on explaining or promoting behaviours with pro-environmental intent, thereby ignoring many consumer behaviours which may have a significant environmental impact. This paper aims to address some of these shortcomings by examining the relationships between materialistic and environmental values and different consumer behaviours. Survey data from 194 individuals from 99 households were analysed. The findings show that quite a number of people express both relatively high levels of environmental concern and relatively high levels of materialism simultaneously. Moreover, materialism and environmental concern appear to be related to different types of behaviours. This raises important questions for the promotion of sustainable 2 lifestyles which may need to address not only environmental concern but also materialistic concerns.
Investigating the Effect of Consumers Environmental Values on Green Buying Behavior
Business and Economics Research Journal
In academic studies, various models of green consumer behavior have attempted to explain green consumption behaviors based on traditional theories. In examining the literature, it has not been determined whether consumers' environmental values, attitudes, or intentions directly influence overall buying behavior. In this study, the influence of consumers' environmental values, attitudes, and intentions on green buying behavior is directly analyzed using the knowledge, attitude, and practice model (KAP). An online survey was conducted among 450 university students who may be representatives of Generation Z in Turkey. To test the hypotheses, structural equation modeling (SEM) is used. The results of the analysis showed that environmental values have a positive and significant effect on the attitude and intention to consume green. In addition, intention to consume green was found to have a positive and significant effect on green buying behavior. However, environmental values and green consumption attitude were found to have no significant effect on green buying behavior.
International Journal of Environment and Waste Management, 2021
Limited success has been reported thus far on the effectiveness of government interventions such tax in promoting the use of green shopping bags in South Africa's grocery retail sector. There is a growing realisation that individuals are more likely to practice green consumerism if it is entrenched as part of their value system. This study represents an initial effort in an emerging market to understand the influence of value orientations in promoting the use of green shopping bags. This study employs the value-belief-norm theory to examine whether personal values influence the use of green shopping bags in South Africa. The research setting was South Africa's Gauteng province. Self-reported data was collected from a convenient sample of 487 consumers using a questionnaire survey. Structural equation modelling results identified biospheric value as Key words: single-use plastic shopping bags; green shopping bags; green consumerism; valuebelief-norm theory; South Africa. Reference to this paper should be made as follows: Muposhi, A., Mpinganjira, M. and Wait, M.
The Mediating Role of Values on Environmentally Responsible Consumption Awareness
IJASOS- International E-journal of Advances in Social Sciences
In recent years, irresponsible consumption of natural resources and increasing rates of individual consumption has led to rapid industrialization and growing environmental pollution. For this reason, the adoption of environmentally responsible consumer behavior has become a necessity. Since family is the first place where social environment for modelling is formed, parents have an important role in bringing the next generation consumption attitudes. Previous literature emphasizes the effect of the mother"s consumption attitudes and behaviors on the child"s (Moore and Moschis, 1981). The main objective of this research is to investigate the effect of parents on the individual"s environmentally responsible consumption awareness. Values are representative of the general goals and objectives developed at different times and situations (Schwartz, 1992). Individual"s values have an effect on behaviors, especially on consumption behaviors. Therefore, this paper examines the influence of individual"s values on environmentally responsible consumption awareness. In addition, the effect of demographic characteristics such as gender, age, family income level on the individual"s environmentally responsible consumption awareness is explored. The sample of the study consisted of 293 university students aged between 18 and 28. Schwartz Values List and Environmentally Conscious Consumption and Awareness Scale have been used to collect data. Additionnally, participants have also reported their perceptions about their parents" Environmentally Conscious Consumption and Awareness. The results indicated that the mother"s environmentally responsible consumption awareness predicted positively individual"s environmentally responsible consumer awareness. Also, benevolence values were found to have a mediating role between individuals and mother"s environmentally responsible consumer awareness. Finally, universalism values also have a mediating role between individuals and mother"s environmentally responsible consumer awareness. This study contributes to the relevant literature by investigating the role of the individual values on environmentally consumption behavior within family scope.
Environment, Development and Sustainability
Firms in the past have based their marketing and promotion strategies on the assumption of infinite resources and zero environmental impact. With the growing importance of environmental costs associated with finite resources, firms need to revisit their marketing and promotion strategies. This study defines and conceptualizes horizontal/vertical individualism–collectivism (H/V I-C) cultural value orientations as antecedents of sustainable consumption. Drawing on H/V I-C value orientations, this study attempts to build a sustainable consumption model to better understand how horizontal/vertical individualism–collectivism cultural values are reflected in consumers’ sustainable consumption motives and how they can be translated into persuasive advertising appeals tailored to specific cultural segments. This study contributes to provide new theoretical and managerial insights into understanding culturally relevant sustainable consumption motives and to establish appropriate strategies o...
Are personal values related to sustainable attribute choice?
2011
A cross-cultural study with large representative samples analyses to what degree Schwartz's personal values and environmental concerns are related to consumers' choices of wine with sustainable characteristics. Methodology: Across seven countries, the attribute importance and willingness to pay of consumer segments resulting from choice experiments are related to Schwartz's personal value dimensions and environmental attitudes. Findings: Personal values were only weakly related to revealed differences in choice behaviours. Choice segments differed slightly stronger in environmental concern; nevertheless the effect size is small, on average only explaining five percent of variance. The valuation of sustainable attributes was positively related to consumers' environmental concern and to their personal values Conservatism (tradition, conformity) and Selfenhancement (power, achievement). Environmental concerns were more strongly related to willingness to pay and importance of sustainable attributes in product chance, than Schwartz's personal values. Our findings deviate in two directions from previous research: First, contrary to existing studies, values related to Self-enhancement and Conservatism were stronger predictors for consumer choice and willingness to pay for sustainable attributes than Self-transcendence values (universalism, benevolence). Second, Self-enhancement was positively linked to consumer choice and willingness to pay for sustainable attributes. Practical implications: These results yield marketing recommendations for stimulating sustainable wine consumption. Communication efforts should focus on environmental concerns and not on general universalist values. For wine, communication efforts should be based on social status and power related to self-enhancement personal values, showing how drinking sustainable and more precisely organic wine enhances the person drinking it and fulfils personal health benefits.
Personal values and green purchase behaviour: a cross-cultural study between Brazil and Canada
This article aimed to analyse which personal values influence the green purchase behaviour (GPB) of consumers in Brazil and Canada. For this, we relied on the literature of personal values and green consumer behaviour. The study has a quantitative nature and is descriptive with regard to its objectives. The sample consisted of 108 Canadian university students and 158 Brazilians. It is a field research using the t-test technique, exploratory factor analysis (EFA) and multiple linear regression. The results indicated that: Canadian consumers have a stronger green purchasing behaviour than Brazilians; self-transcendence values affect both the Brazilian and Canadian GPB; and the size of conservation negatively affects Canadian GPB.