Determinants of SMEs’ performance: amalgamation of entrepreneurial, market and brand orientations (original) (raw)

International Journal of Entrepreneurial Behavior & Research

Abstract

PurposeScholars and practitioners alike are paying attention to entrepreneurial orientation (EO) as an antecedent of the financial performance of SMEs. Other factors foster and improve SMEs' financial performance. This paper aims to shed the light on other two different strategic orientations that may help enhance SMEs' financial performance in addition to EO, namely; market orientation (MO) and brand orientation (BO).Design/methodology/approachThe three different important strategic orientations are explored through two different studies. The first study was conducted to determine the different effects of the three orientations on SMEs' financial performance. Data were collected using a questionnaire among a convenient sample (131) of business owners/managers, and next PLS-SEM was used for data analysis. The financial performance of firms in the second study is hypothesized to be an outcome of a combination of different strategic orientations; therefore, the fsQCA metho...

Bahtiar Mohamad hasn't uploaded this paper.

Let Bahtiar know you want this paper to be uploaded.

Ask for this paper to be uploaded.