Investigating Consumer Behavior towards Green Purchasing with Mediating Role of Consumer Pro-Environmental Behavior and Moderating Effect of Availability of Green Products (original) (raw)
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2018
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Determinants of Consumers’ Green Purchase Intension a Study of Pakistani Consumers
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Many studies have been conducted about consumers' green purchase behavior (GPB) in Europe and North America. This research paper examines Pakistani consumers' intention to buy environmentally friendly products. The primary focus of this research paper was to examines and investigate the hypothesized relationship between predictor and criterion variable i.e. green purchase attitude (GPA) and green purchase intention (GPI). The second was to determine the relationship of criterion variable and outcome variable i.e. GPI and GPB. Finally, the third objective was to ascertain the moderating effect of perceived product price and quality (PPP&Q) between GPI and GPB. Survey was conducted in four university of Rawalpindi and Islamabad. The target population for this study was the under graduate, graduate and postgraduate students. The sample consisted of 400 participants and convenience random sampling was used. The results from this study showed that consumers are ready to buy green products more often, but as for as the price and quality is concern, green products must perform competitively just like the traditional products. Furthermore, this study also discusses how the present findings may help the Pakistani government and businesses/ green marketers to fine-tune their environmental program.
International Journal of Supply Chain Management, 2020
The purpose of the paper is to evaluate the impact of environmental attitude, green satisfaction, green trust, and green perceived quality on Green Purchase Intention (GPI) with the moderation of Environmental Concern (EC) in the fast moving consumer goods. The FMCG industry of Jordan was targeted to collect data. The quantitative approach was adopted for collecting data with using purposive sampling. The PLS-SEM analysis was implemented using SmartPLS 3.2.8. Environmental attitude and green perceived quality have positive but statistically insignificant effect on GPI while green satisfaction and green trust have positively significant effect on GPI. Furthermore, the effect of environmental attitude, green perceived quality, green satisfaction, and green trust have been positively moderated by the EC. Establishing and pushing pro-environmental tendencies with the help of increasing environmental awareness is one of the most important factors in the developing countries also including Jordan.
Journal of Environmental Planning and Management, 2022
This study aims to investigate the influencing factors on consumers’ choice behavior for green products by applying the theory of consumption values in Pakistan. It also studied the mediating effects of consumers’ environmental concerns among the associations of multidimensional consumption values and choice behavior. The data was collected from the consumers of green products in four metropolitan cities of Punjab Province (e.g. Lahore, Islamabad, Multan, and Faisalabad) using a structured self-administered questionnaire. The random sampling technique was employed. Based on the 480 responses, the empirical findings revealed that functional value-quality, emotional value, conditional value, and epistemic value have a positive impact on consumers’ choice behavior and their environmental concerns. Contrary to this, the functional value-price, social value, and environmental concerns have a negative impact on consumers’ choice behavior. Relating to mediation, environmental concerns have partially mediated between the associations of functional value-quality, functional value-price, emotional value, epistemic value, and consumers’ choice behavior. Practitioners and managers can use the study findings to reach out to their target audiences to increase the consumption of green products in the mainstream market.
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Factors That Influence Green Purchase Behaviour of Malaysian Consumers
Today, rapid development of technology has caused both positive or negative affect and changes in the environment. While enjoying the convenience provided by technology, people should have the right mind-set in keeping and protecting their environment healthy. Therefore, the aim to conduct this study is to examine the factors that influence working consumers' green purchase behaviour. They are seven independent variables were used in this research project to identify the factors that influence working consumers' purchasing behaviour toward green products; social influences, environmental attitudes, environmental concern, and perceived effectiveness of environmental problems, perceived effectiveness of environmental behaviour, perceived environmental responsibility, and government initiative.
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The intention to purchase green products is the tendency of a person who prefers to purchase a product with optimal environmental characteristics rather than usual products. Nowadays, the environment is very important and maintaining it is a vital issue for all groups of people, whether in the customer's position or in the distributor’s position. However, in spite of the increased environmental awareness among consumers and encouragements made by producers for them to buy green products, we require further investigation in this area in order to increase green purchasing among different group of people. The main objective of this study is to investigate the impact of the environmental attitude on the decision to purchase a green product with the mediating role of environmental concerns and care for green products. This research is an applied research, and correlational-descriptive in terms of data analysis. The research population includes consumers from Bushehr city, sampled bas...