Consumers’ Purchase Intentions Towards Natural Cosmetics (original) (raw)
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Consumer Purchase Features Toward Natural Cosmetics in Online Environment
2018
The trend of natural cosmetics is increasing round the world as consumers are becoming more aware of the benefits of natural products. The aim of this study is to identify the consumer attitudes towards natural cosmetic products. Also, the paper determines the consumer purchase intention towards product of natural cosmetics and the features of pre purchase consumer behaviour in online environment. The data was collected online survey research conducted in March and April 2015 on a sample of 204 respondents in the Dubrovnik-Neretva County. The descriptive and inferential statistics were used. The results suggest that most consumers have positive attitude towards products of natural cosmetics. However, the survey also found that consumers are not inclined to purchasing products of natural cosmetics in online environment. Furthermore, the results of correlation analysis indicate statistically significant, moderately strong relation between attitude toward natural cosmetics and consumers' pre purchasing behaviour toward natural cosmetic products.
Organic Personal Care Cosmetics: Behavior of Choice and Consumption
Proceedings of CBU in Medicine and Pharmacy, 2021
Background. The researchers have shown that even small doses of some chemical substances in cosmetics, when absorbing and accumulating in the body, can damage the skin and provoke various diseases. Therefore, the choice of organic cosmetics with certified ingredients can contribute to human health and nature conservation. The survey aimed to determine behavior of choice and consumption of organic cosmetic products according to the consumers’ socio-demographic characteristics. Methods. A quantitative survey was performed, a validated questionnaire and data collection method – a written survey were used. Survey sample – 335 people (38.5 ± 4.07 years old). Data analysis using SPSS 26.0 was performed, calculated percentage frequencies, mean, Pearson’s Chi-Square test to detect statistically significant differences, and Spearman’s correlation was used. Results. The study found that more than half of women used organic cosmetics. A significant difference (p <0.05) was found with age, w...
The Growing Market for Natural Cosmetics in Poland: Consumer Preferences and Industry Trends
Clinical, Cosmetic and Investigational Dermatology
The cosmetics industry is one of the most dynamically developing sectors globally, and Europe has the largest share of that market. In Poland, the cosmetics industry is one of the most significant economic segments. Currently, natural cosmetics remain a strongly developing sector of the cosmetics industry. The increasing self-awareness of consumers and the omnipresent trend of being "eco" influence the increased interest in natural cosmetics. The development of the natural cosmetics market is confirmed by the increasing production and growing willingness of consumers to purchase this type of product. Purpose: The study analysed the purchase frequency and the type of cosmetic products consumers choose. The most recognised natural cosmetics brands and certificates confirming their naturalness were also analysed. Additionally, the purchase preferences of consumers choosing natural cosmetics and those not in this category were examined. The focus was on factors affecting the choice of different cosmetic products. Methods: The study was conducted as an anonymous survey of 24 questions (19 single-choice and five multiple-choice questions). Volunteers participated in the study regardless of gender, age, occupation, or income. The survey questionnaires were conducted using Google Forms through a shared link. The study was carried out from October 12, 2021, to January 6, 2022. A total of 807 surveys were collected, and the analysis included 807 completed forms that met the criteria for proper completion. The statistical analysis was performed based on the Pearson Chi 2 coefficient with a significance level of p<0.05. Results: The results obtained in the study indicate that the natural cosmetics market is intensively developing, mainly because of consumers' increasing self-awareness and deepening knowledge of cosmetics. Moreover, the demand for natural cosmetics in Poland will continue to develop steadily in the coming years. Currently, the quality of a cosmetic is more important to consumers than its price. Internet sales channels are developing intensively, and Influencers and recommendations of products by friends and family are the most effective way of promotion. Conclusion: Significant changes in consumer attitudes toward the cosmetics market (after the COVID-19 pandemic outbreak) have been observed. From the manufacturers' perspective, it is advised to closely follow market trends and adapt to consumers' changing preferences and requirements. An adequate solution is to popularise and develop the segment of natural cosmetics using various forms of promotion and distribution of products. Further research is recommended to confirm the results regarding the significance of the fast-growing natural cosmetics market in Poland and other countries.
Survey the Effective Factor on Attitude & Purchase Intention of Organic Skin and Hair Care Products
2015
Today, numerous illnesses by the consumption of chemical products caused people tend to consume natural products. Hence, in addition to respect environmental problems, companies have to care about consumer’s health in producing their products. The aim of present paper is to study the affecting factors on the intention of using skin and hair organic cosmetic products by using theory on planned behavior. In terms of this purpose, this is an applied research while it is a descriptive – survey (correlation) and a field study in terms of methodology nature. Needed information is gathered by a questionnaire while Pearson’s correlation, regression analysis and SPSS software packages are used to analyze data. To this end, a 384 – subject sample was estimated and for more confidence, 400 questionnaires were distributed among Arak’s citizens. Finally, 360 questionnaires were returned and analyzed. The findings indicate that attitude toward skin and hair organic cosmetic products, consumer’s perceived behavioral control and past pleasant experiences on consuming organic products impact on his/her intent to buy positively and directly while the hypothesis regarding the impact of consumer’s subjective norms on intent to buy skin and hair organic cosmetic products are not supported. Concerning research limitations, one can point that many people were unfamiliar with organic product terms despite of consuming it and it enforced the author to get them familiar with such products initially. Likewise, lack of organic cosmetic product shops made delays in questionnaire collection process. Finally, producers are recommended to take decisions and strategies to change consumers’ attitudes toward consuming skin and hair organic cosmetic products. By extending the theory of planned behavior, present paper studies affecting factors on skin and hair organic cosmetic products; so, it is considered as a novel study in this regard.
Uncertain Supply Chain Management, 2022
In the COVID-19 era, green consumption has risen into a global trend, leading beauty products to be more environmentally friendly to satisfy these new consumers' needs. However, not every natural beauty brand, especially natural cosmetic products, survived in the market. This study aimed to examine the cause and effect of a phenomenon of storytelling marketing strategies on the public's purchase intention for cosmetic products made from natural ingredients. The literature study showed that the relationship between storytelling and purchase intention is somewhat inconsistent. As a countermeasure and study gap, this study implemented product innovation as a mediating variable. This research was carried out quantitatively in Jakarta, Indonesia. Data used in this study was primarily obtained through questionnaires in 2021 and judgement sampling of 200 respondents. The data were tested using Structural Equation Model Partial Least Square (SEM-PLS) models' technique on SmartPLS 3.0. The results showed that storytelling positively increases natural cosmetic purchase intention through product innovation.
Factors Influencing Female Purchase Behavior for Organic Cosmetic Products in Pakistan
Global Social Sciences Review, 2021
The use of organic cosmetics is gaining popularity in Pakistan due to associated health and environmental benefits. Consumers' preferences are rapidly shifting towards organic cosmetics because these products are based on natural ingredients. To analyze the gathered data of 300 female's convenience sampling technique was applied belonging to Faisalabad and Lahore. The data was collected about consumers' socioeconomic characteristics, consumption, purchase patterns with major factors of organic cosmetic consumer behavior and were analyzed using descriptive statistics and multiple regression techniques. The findings of the study revealed that three factors, health consciousness, environmental consciousness, and product quality information, impact significantly consumer behavior for organic cosmetics. Another factor needs for uniqueness showed a week impact on consumer behavior. This study provided valuable insights and recommendations to the industry about consumer behavior. It is suggested that marketers improve operational marketing policies by communicating the eco-friendly benefits of organic cosmetics.
Health and cosmetics: Investigating consumers’ values for buying organic personal care products
Journal of Retailing and Consumer Services, 2017
In investigating consumers' intentions to re-purchase organic personal care products (PCP), this study extends the theory of planned behaviour by including perceived value dimensions as the antecedents of attitude in the model. The findings revealed that most of the hypothesised relationships linking the consumer perceived value constructs (namely, health, safety, hedonic and environmental) with attitude towards the rebuying of organic PCP, were supported. Also, better product knowledge about organic PCP would lead to more positive attitudes towards re-purchasing the product. In contrast, social value was not important in predicting attitude. Similarly, the influence of subjective norm on rebuying intention was not supported. In terms of ranking of importance with regards to prediction of re-purchasing intention, attitude was the most important predictor followed by perceived behavioural control, product knowledge, hedonic value, environmental value and safety value.
IAEME PUBLICATION, 2020
The cosmetic industry and its growing demand across consumers has been well researched in the past. However, there are several lifestyle changes encountered with the advent of social media platforms and the information sourced through its posts. The consumers today are more informed and often are seen demanding organic products when it comes to cosmetics as well. Thus, in such a changing scenario it would be interesting to note the factors that impact the purchase intention of consumers. Two types of cosmetic products are considered namely herbal and non-herbal. A total of 510 responses using a structured questionnaire have been collected from females residing in the state of Punjab in India. the responses are analyzed using ANOVA and Multiple Linear Regression. The results show that in case of herbal cosmetic products it is celebrity endorsement that motivates the purchase intention and for non-herbal products, the product packaging and perceived value has a significant impact. Moreover, the common factor motivating the purchase intention of both herbal and nonherbal cosmetic product is the body attraction provided from the use of such products.
Factors influencing the purchase intention of organic personal care products
2019
Purchase intention measures the behaviour of the consumer in buying a product. The emergence of organic market has created a demand for beauty and personal care products. Therefore, many factors that lead to the purchase intention of consumers need to be realised by marketers in order to maximise sales and competitiveness in the current marketplace. This study investigated consumer values vii
Green, Organic Cosmetics Purchasing Behaviors of Residents in Metro Manila
2019
This paper was presented at the 7th National Business and Management Conference [November 2019] organized by the Ramon V. Del Rosario College of Business (RVRCOB) of De La Salle University (DLSU), Holy Angel University (HAU), and Philippine Academy of Management (PAoM). Most people nowadays, especially women are dependent on the use of cosmetic products which are applied on the most sensitive part of the body - skin. The skin on the face is thinner and more susceptible to ultraviolet rays that can cause different types of skin disease and prone to aging. While choosing to wear makeup may help enhance one’s personal appearance and self-esteem, it also exposes the wearer to a range of health concerns. Thus, some manufacturers started producing organic based products that can help support a healthy- young looking skin. If the product is USDA certified organic, that means it is made of 95 percent or more of organic ingredients derived from plant sources. All of these ingredients were grown without pesticides, bioengineered genes, or petroleum-based fertilizers, which could be toxic to the environment. Also, these ingredients were farmed using organic farming methods that recycle sources and promote biodiversity. Natural products are simply derived from natural sources without added synthetic compounds (Nemiroff, 2019). The goal of this research is to identify which factors will drive consumers of Metro Manila to consider purchasing organic based cosmetic products. Measures of the Theory of Planned Behavior variables made reference to target behavior of purchasing organic and green cosmetics was used. The psychological variables from the TPB theory was measured by deriving it from the previous research of Chung & Kim’s “Consumer Purchase Intention for Organic Personal Care Products” (2011). Measures ot TPB that has been applied previously to predict green consumer behavior has been confirmed (bamberg, 2003; Chan and Lau, 2001) to explain the antecedent of attitude, consumers’ past experiences as predictor of purchase intention / intention to buy. The research provides insights for organic and green cosmetics by indicating attitude as the most important predictor to behavior intention or intention to buy organic and green products. The findings of this research suggest that creating a positive attitude toward buying organic personal care products may be a significant factor for retailers to increase consumers’ purchase intention of organic and green cosmetic products. The research aims to identify what predicts a consumer in intention to buy green and organic cosmetics and which areas can be further improved for better customer acquisition for green and organic brands. The data for this study was collected from consumers via a survey distributed online. The research shows the significant role of consumer values on the relationship between attitude and purchase intention to buy organic and green products. Meanwhile, a combination of improved Subjective Norm, Perceived Emotional Control and Attitude to Green and Organic Products will have an even higher behavioral intention or intention to buy organic and green products. For future study, the researchers recommend to replicate the research with a more representative sample would be beneficial.