The Impacts of Traditional Culture on Small Industries Longevity and Sustainability: A Case on Sundanese in Indonesia (original) (raw)

This study investigates traditional culture as one of the factors of the longevity and cross-generation sustainability of Sundanese small industries in Indonesia. The failure rate of small industries in Indonesia is high, and thus, this study is critical. We mapped the relationship between Hofstede’s cultural dimensions, longevity, and business sustainability in ten selected Sundanese small industries surviving up to three generations. Data were obtained from semi-structured interviews and company data. The results revealed that the strength of Sundanese cultural traditions, including high long-term orientation, high collectivism, low power distance, and high indulgences, positively contribute to the longevity of small industries in Indonesia. In addition, the social performance of Sundanese entrepreneurs is mainly based on their religious values and a highly collectivist culture; educational experience also affects their environmental performance. This study highlights the need to ...

Sign up for access to the world's latest research.

checkGet notified about relevant papers

checkSave papers to use in your research

checkJoin the discussion with peers

checkTrack your impact