Citizen Consumers: Towards a New Marketing of Politics? (original) (raw)
Media and the Restyling of Politics: Consumerism, Celebrity and Cynicism
AI-generated Abstract
The paper investigates the intersection of capitalism, corporate responsibility, and political marketing, particularly in the context of the disillusionment of the public with traditional political processes and the rise of corporate citizenship. It explores how businesses are engaging in social issues as part of their market strategy, framing their contributions to society not only as ethical imperatives but also as profitable ventures. The critique of the New Labour government's political communication and the role of public engagement and spin highlights the evolving relationship between citizens and political entities.
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