Manajemen Hubungan Pelanggan Berbasis Web Pada CV Setia Prasarana Unggul Palembang (original) (raw)

2012

Abstract

In this era of globalization, the concept of the relationship between seller and buyer is not as simple as antiquity, not only the extent the transaction is not instantaneous and continous. For that, we need a good customer relationship management for existing customer do not switch to anether company and get new customers. The research objective of this thesis is to analyze and design a web base customer relationship management facility faithful on CV Setia Prasarana Unggul Palembang. The method used to analyze the FAST method, and the PIECES framework. Analysis conduted among others by doing a survey on consistent runs, conducting interviews and collecting data to obtain information needed. Stages in the FAST method consists of the scope definition phase, the problem analysis phase, requirements analysis phase, the decision analysis phase, design phase, development phase, and implementation phase. The system is expected to retain existing customers and new customers as much for the CV Setia Prasarana Unggul Palembang.

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