The recognition of market opportunities by entrepreneurs : towards of a constructivist perspective (original) (raw)

Research on opportunity recognition has heavily increased over the last few years. Nevertheless, we show that analysis has until now hesitated between naturalist analyses of market opportunities, theoretically founded, but not taking into account the complex nature of the phenomenon, and empirical analyses considering this complexity, but with insufficient theoretical foundations. The discussion of the two visions of market opportunities leads us to highlight the aporia of the "classical approach" and the "empirical approach" of the entrepreneurial opportunity, but, and above all, we highlight how a change in conceptual framework is possible, leading to empirical research, and enabling to capitalize on the current lines of research.

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