Ambient Media Research Papers - Academia.edu (original) (raw)
2025, Proceedings of 6th International Conference on Language Resources and Evaluation
To create the first Hungarian WSD corpus, 39 suitable word form samples were selected for the purpose of word sense disambiguation. Among others, selection criteria required the given word form to be frequent in Hungarian language usage... more
To create the first Hungarian WSD corpus, 39 suitable word form samples were selected for the purpose of word sense disambiguation. Among others, selection criteria required the given word form to be frequent in Hungarian language usage (frequency rates available in the Hungarian National Corpus (HNC) were used for measurement (Váradi, 2000)), and to have more than one sense considered frequent in usage. HNC and its Heti Világgazdaság (HVG) subcorpus provided the basis for corpus text selection. This way, ...
2025
The selection of features is critical in pro- viding discriminative information for clas- sifiers in Word Sense Disambiguation (WSD). Uninformative features will de- grade the performance of classifiers. Based on the strong evidence that... more
The selection of features is critical in pro- viding discriminative information for clas- sifiers in Word Sense Disambiguation (WSD). Uninformative features will de- grade the performance of classifiers. Based on the strong evidence that an ambiguous word expresses a unique sense in a given collocation, this paper reports our experi- ments on automatic WSD using collocation as local features based on the corpus ex- tracted from People's Daily News (PDN) as well as the standard SENSEVAL-3 data set. Using the Naïve Bayes classifier as our core algorithm, we have implemented a classifier using a feature set combining both local collocation features and topical features. The average precision on the PDN corpus has 3.2% improvement com- pared to 81.5% of the baseline system where collocation features are not consid- ered. For the SENSEVAL-3 data, we have reached the precision rate of 37.6% by in- tegrating collocation features into contextual features, to achieve 37% im- provement o...
2025, Fakultas Dakwah dan Komunikasi UIN Sumatera Utara
View metadata, citation and similar papers at core.ac.uk provided by Repository UIN Sumatera Utara Pelaksanaan kreatif: iklan yang efektif juga perlu dieksekusi dengan baik, artinya detail iklan seperti fotografi, tulisan, penampilan,... more
View metadata, citation and similar papers at core.ac.uk provided by Repository UIN Sumatera Utara Pelaksanaan kreatif: iklan yang efektif juga perlu dieksekusi dengan baik, artinya detail iklan seperti fotografi, tulisan, penampilan, lokasi penempatan iklan, pencetakan, dan cara penggambaran produk mesti merefleksikan nilai dan manfaat teninggi dari produk itu. Iklan sering kali menentukan standar desain cetak, penyiaran dan internet karena klien menuntut produk yang terbaik sesuai anggaran yang mereka sediakan. Perencanaan dan pembelian media: kebanyakan pengiklan menggunakan media yang dapat menjangkau khalayak luas, seperti televisi, majalah, atau internet. Penentuan cara menyampaikan pesan terkadang butuh kreativitas dan gagasan besar. 3 Dalam periklanan cara anda mengatakan sesuatu dan dimana anda mengatakannya adalah sama pentingnya dengan apa yang anda katakan. Apa yang anda katakan dan dimana anda mengatakannya berasal dari strategi, sedangkan cara anda mengatakannya adalah hasil dari kreativitas dan eksekusi. Strategi, ide kreatif, dan eksekusinya, serta media yang dipakai, akan menentukan efektivilas dari iklan. 4 Pesan komersial dan publikasi kampanye politik sudah ditemukan dalam reruntuhan bangsa Arab kuno. Orang-orang Mesir menggunakan papyrus untuk membuat pengumuman mengenai barang-barang yang dijual dan membuat poster yang ditempelkan di dindng, saat iklan mengenai 'lost and found' mulai marak di Yunani dan Romawi kuno. Lukisan dinding dan batu untuk iklan komersial merupakan manifestasi lain dari bentuk periklanan kuno, dimana hal itu menunjukkan kehadiran iklan masa lalu di bagian Asia, Afrika, dan Amerika Selatan. Para arkeolog meyakini, advertising sudah ada sejak zaman dulu. Advertising dilakukan dalam berbagai bentuk "mempublikasikan" berbagai peristiwa (event) dan tawaran (offers).
2025, Language Resources and Evaluation
In this paper, we explore different strategies for implementing a crowdsourcing methodology for a single-step construction of an empirically-derived sense inventory and the corresponding sense-annotated corpus. We report on the... more
In this paper, we explore different strategies for implementing a crowdsourcing methodology for a single-step construction of an empirically-derived sense inventory and the corresponding sense-annotated corpus. We report on the crowdsourcing experiments using implementation strategies with different HIT costs, worker qualification testing, and locale restrictions. We describe multiple adjustments required to ensure successful HIT completion, given significant changes within the crowdsourcing community over the past three years.
2025, Bulletin of Electrical Engineering and Informatics
Compound noun extraction from textual documents presents a unique challenge due to the inherent complexity and variability in linguistic structures. Traditional approaches often struggle to accurately capture the nuanced semantics of... more
Compound noun extraction from textual documents presents a unique challenge due to the inherent complexity and variability in linguistic structures. Traditional approaches often struggle to accurately capture the nuanced semantics of compound nouns, primarily due to their rigid reliance on exact matches. In response, this research underscores the pivotal role of fuzzy logic in addressing the challenges associated with ambiguity and imprecision within compound noun extraction. Leveraging the inherent flexibility of fuzzy logic, we propose a novel approach that surpasses the limitations of traditional methods. Our method embraces the adaptability of fuzzy logic, providing a powerful and context-aware solution for compound noun extraction. Empirical evaluation demonstrates superior performance, with a macro precision of 0.572, recall of 0.607, and F-measure of 0.589, compared to traditional approaches. By incorporating fuzzy logic, our approach excels in handling variations and uncertainties present in natural language, ultimately offering a more accurate and nuanced representation of compound nouns within textual documents. This research not only advances the field of compound noun extraction but also underscores the efficacy of fuzzy logic in overcoming challenges associated with linguistic intricacies in information extraction tasks.
2025
a novel approach to Web search result clustering based on Word Sense Induction, i.e. the automatic discovery of word senses from raw text was presented; key to the proposed approach is the idea of, first, automatically inducing senses for... more
a novel approach to Web search result clustering based on Word Sense Induction, i.e. the automatic discovery of word senses from raw text was presented; key to the proposed approach is the idea of, first, automatically inducing senses for the target query and, second, clustering the search results based on their semantic similarity to the word senses induced. In we proposed an innovative Word Sense Induction method based on multilingual data; key to our approach was the idea that a multilingual context representation, where the context of the words is expanded by considering its translations in different languages, may improve the WSI results; the experiments showed a clear performance gain. In this paper we give some preliminary ideas to exploit our multilingual Word Sense Induction method for Web search result clustering.
2025
This paper proposes a new method to estimate impression of short sentences considering adjectives. In the proposed system, first, an input sentence is analyzed and preprocessed to obtain keywords. Next, adjectives are taken out from the... more
This paper proposes a new method to estimate impression of short sentences considering adjectives. In the proposed system, first, an input sentence is analyzed and preprocessed to obtain keywords. Next, adjectives are taken out from the data which is queried from Google N-gram corpus using keywords-based templates. The semantic similarity scores between the keywords and adjectives are then computed by combining several computational measurements such as Jaccard coefficient, Dice coefficient, Overlap coefficient, and Pointwise mutual information. In the next step, the library sentiment of patterns.en - natural language processing toolkit is utilized to check the sentiment polarity (positive or negative) of adjectives and sentences. Finally, adjectives are ranked and top na adjectives (in this paper na is 5) are chosen according to the estimated values. We carried out subjective experiments and obtained fairly good results. For example, when the input sentence is "It is snowy&quo...
2025, Zarządzanie Mediami
Th e main objective of this study was to present the concept of storytelling as a modern, unconventional and creative tool for creating an advertising message on the example of the Allegro brand. Th e authors made a comparative analysis... more
Th e main objective of this study was to present the concept of storytelling as a modern, unconventional and creative tool for creating an advertising message on the example of the Allegro brand. Th e authors made a comparative analysis of two selected Allegro advertising spots, which are part of the campaign "What are you looking for?". Based on the Freytag model, the compatibility of the advertising message structure with the concept of storytelling was examined. Th e campaign's market effects were also described to assess the values the use of storytelling in an advertising message. Literature studies, desk research, media content analysis and case study with comparative analysis were used to achieve the research goal.
2025
Domain portability and adaptation of NLP components and Word Sense Disambiguation systems present new challenges. The difficulties found by supervised systems to adapt might change the way we assess the strengths and weaknesses of... more
Domain portability and adaptation of NLP components and Word Sense Disambiguation systems present new challenges. The difficulties found by supervised systems to adapt might change the way we assess the strengths and weaknesses of supervised and knowledge-based WSD systems. Unfortunately, all existing evaluation datasets for specific domains are lexical-sample corpora. This task presented all-words datasets on the environment domain for WSD in four languages (Chinese, Dutch, English, Italian). 11 teams participated, with supervised and knowledge-based systems, mainly in the English dataset. The results show that in all languages the participants where able to beat the most frequent sense heuristic as estimated from general corpora. The most successful approaches used some sort of supervision in the form of hand-tagged examples from the domain. 1
2025
In this paper, we present an on-going project aiming at extending the WordNet lexical database by encoding common sense featural knowledge elicited from language speakers. Such extension of WordNet is required in the framework of the... more
In this paper, we present an on-going project aiming at extending the WordNet lexical database by encoding common sense featural knowledge elicited from language speakers. Such extension of WordNet is required in the framework of the STaRS.sys project, which has the goal of building tools for supporting the speech therapist during the preparation of exercises to be submitted to aphasic patients for rehabilitation purposes. We review some preliminary results and illustrate what extensions of the existing WordNet model are needed to accommodate for the encoding of commonsense (featural) knowledge.
2025, Medienkunstfonds und Medienkunstfellows
This paper explores the shifting boundaries and categorizations of media art, challenging the notion of genre. Noemi Garay and Anneliese Ostertag investigate how the term “media art” has historically surfaced at moments when technological... more
2025
TEZ12630Tez (Doktora) -- Çukurova Üniversitesi, Adana, 2020.Kaynakça (s. 97-103) var.XXI, 105 s. :_res. (bzs. rnk.), tablo ;_29 cm.NLP uygulamalarının başarısı, dillerin temel birimi olan kelimelerin doğru biçimbirimsel analizine... more
TEZ12630Tez (Doktora) -- Çukurova Üniversitesi, Adana, 2020.Kaynakça (s. 97-103) var.XXI, 105 s. :_res. (bzs. rnk.), tablo ;_29 cm.NLP uygulamalarının başarısı, dillerin temel birimi olan kelimelerin doğru biçimbirimsel analizine bağlıdır. Kökler, kelime türü etiketleri ve biçimbirimsel özellikler, bir kelimenin temel birimleridir. Türkçe gibi biçimbirimsel olarak karmaşık olan diller zengin özelliklere sahiptir. Türkçe’nin türetimsel olarak üretken yapısı gözönüne alındığında, bir kök kelimeden binlerce kelime üretilebilmekte ve bu durum seyrekleşmeye yol açmaktadır. Biçimbirimsel analizörler, bir kök kelimenin biçimbirim analizini yapan araçlardır. Biçimbirimsel analizörler, tek bir kelime için birden fazla ayrıştırma üretebilir ve bu durum ise belirsizliği göstermektedir. Belirsizlik giderme işlemi, Türkçe gibi morfolojik olarak karmaşık diller için oldukça zor bir işlemdir. Bu problemin giderilmesi için sunulan çalışmalarda yüksek doğruluk değerleri elde edilmiş olmasına rağmen,...
2025, Marketing. Koncepcje i doświadczenia
Ustawa z dnia 23 lipca 2003 r. o ochronie zabytków i opiece nad zabytkami (t.j. Dz.U. z 2014 r. poz. 1446 z późn. zm.). 4
2025, Arts and Design Studies
Globalization is a keyword in the development of technology. Indonesia as a developing country is showing rapid technological progress. Indonesian digital native generation utilizes technology for daily consumption. Digital media as a... more
Globalization is a keyword in the development of technology. Indonesia as a developing country is showing rapid technological progress. Indonesian digital native generation utilizes technology for daily consumption. Digital media as a result of technological development has many benefits, but also cause problems. Many cases in Indonesian digital native generation are caused by excessive consumption of digital media ranging from loss of self-awareness to changing an ideology. This study aims to find the ideal media to be consumed by Indonesian digital native generation. The author used several methods in this study including: surveys, literature studies, experimental and focus group discussions (FGDs). The results of the research are expected to find the form of media recommendations that are ideal for consumption by Indonesian digital native generation. Keywords : discussion, ideal media, consumption media, Indonesia’s digital native generation DOI : 10.7176/ADS/82-05 Publication da...
2025, Arts and Design Studies
The presence of Sundanese comics in West Java, especially the horror genre, is a fact that escapes from a variety of research on the history of Indonesian comics. This horror comic was published in two mass media; Giwangkara and Mangle.... more
The presence of Sundanese comics in West Java, especially the horror genre, is a fact that escapes from a variety of research on the history of Indonesian comics. This horror comic was published in two mass media; Giwangkara and Mangle. At that time, the circulation of the two mass media is quite good. However, with the growth of the publishing business in West Java, this media is unable to compete with others because it has a very limited audience segmentation. Using the qualitative approach, this research will elaborate the development of Sundanese comic strips in Mangle and Giwangkara magazines from 1983 to 1992. Using survey and interview methods, this study is histographical, not problem-oriented and it is written in a descriptive way.The result of the research indicates that there are more than twenty comics with horror genre in the year 1983 to 1992. Among the comics there were cultural themes that invite the readers to miss Sundanese culture. The presence of Sundanese comics...
2024, Ciências humanas e sociedade: estudos interdisciplinares
Perante as múltiplas interações sociais na cidade de São Paulo, em especial em seus territórios de culturas, este estudo propôs uma análise semiótica de um corpus formado por fotografias registradas em visitas a cinco equipamentos... more
2024
The discovery of causal relations from text has been studied adopting various approaches based on rules or Machine Learning (ML) techniques. The approach proposed joins both rules and ML methods to combine the advantage of each one. In... more
The discovery of causal relations from text has been studied adopting various approaches based on rules or Machine Learning (ML) techniques. The approach proposed joins both rules and ML methods to combine the advantage of each one. In particular, our approach first identifies a set of plausible cause-effect pairs through a set of logical rules based on dependencies between words then it uses Bayesian inference to reduce the number of pairs produced by ambiguous patterns. The SemEval-2010 task 8 dataset challenge has been used to evaluate our model. The results demonstrate the ability of the rules for the relation extraction and the improvements made by the filtering process.
2024
What does the future of publication hold? The scientific publication environment has changed over the last few years. PURE is meant to create scientifically archival work through a transparent online mentoring/ peer review that includes... more
What does the future of publication hold? The scientific publication environment has changed over the last few years. PURE is meant to create scientifically archival work through a transparent online mentoring/ peer review that includes more community engagement, and produces more depth of analysis of a publication is contemplated. Where did scholarship come from and where is it going. Formal scientific community writing had a very small community until the 1800s. We now see it as the force that creates technology and innovation that drives the economy. Meanwhile the members of the communities want their newest work to be used and are putting it into new products and patenting it at unprecedented rates. In 1981 Kornfeld and Hewitt imagined a world in which all publication would be additive so we could see the way new ideas evolve. As we cover such topics, this paper also muses about how social media can infiltrate the hallowed process of scientific publication to make it more transparent, inclusive, and more thoughtfully produced. How have we been finding information? Until the digital age scientist grew up searching author, title and topic card catalogs. We also browsed … books, peer reviewed journals and conference proceedings, popular magazines and newspapers. Printed on non-archival paper, newspapers are materials that came out today-not vetted and full of opinion and positions. The monthly popular magazines were glossier but produced by writers not experts in the topics they were concerned with. The conference proceedings included late breaking news in a particular field, vetted by the community but not the last word on a topic. The Journals compiled what seemed to be more lasting but not as fresh reviews and deep studies that were crowning value that included prestige for the author. Books compiled the older and more assuredly valuable knowledge that an expert might find useful, but not the latest or controversial results. Andy reference books compiled the even more accepted and easy to digest way of looking at things. A balanced diet of information might come from spending hours in the stacks pouring over how things had changed since the most recent materials in the updated book. After getting tired of this academic depth, we might retire to the reading room to glance at the popular press in the scientific American or even read the newspaper and find a "newsworthy item" about the topic we are interested in.
2024, The Astrophysical Journal
The millimeter wavelength emission from GRB 991208 is the second brightest ever detected, yielding a unique data set. We present here well-sampled spectra and light curves over more than two decades in frequency for a two-week period.... more
The millimeter wavelength emission from GRB 991208 is the second brightest ever detected, yielding a unique data set. We present here well-sampled spectra and light curves over more than two decades in frequency for a two-week period. This data set has allowed us for the first time to trace the evolution of the characteristic synchrotron self-absorption frequency ν a and peak frequency ν m , and the peak flux density F m : we obtain ν a ∝ t -0.15±0.12 , ν m ∝ t -1.7±0.4 , and F m ∝ t -0.47±0.11 . From the radio data we find that models of homogeneous or wind-generated ambient media with a spherically symmetric outflow can be ruled out. A model in which the relativistic outflow is collimated (a jet) can account for the observed evolution of the synchrotron parameters, the rapid decay at optical wavelengths, and the observed radio to optical spectral flux distributions that we present here, provided that the jet transition has not been fully completed in the first two weeks after the event. These observations
2024, Miti galeotti
In this contribution we explicate the tendency, which emerged at the end of the last century, but is stronger in recent times, to musealise absences. Both in traditional institutions and in the newly created architectures, the basic... more
In this contribution we explicate the tendency, which emerged at the end of the last century, but is stronger in recent times, to musealise absences. Both in traditional institutions and in the newly created architectures, the basic narrative programme, the mission of preserving and handing down the past through works, documents and exhibits, has a new object of value: the memory and historical rewriting of what has been erased.
2024, Resources, Conservation and Recycling
2024, Language Resources and Evaluation
Traditionally, context features used in word sense disambiguation are based on collocation statistics and use only minimal syntactic and semantic information. Corpus Pattern Analysis is a technique for producing knowledge-rich context... more
Traditionally, context features used in word sense disambiguation are based on collocation statistics and use only minimal syntactic and semantic information. Corpus Pattern Analysis is a technique for producing knowledge-rich context features that capture sense distinctions. It involves (1) identifying sense-carrying context patterns and (2) using the derived context features to discriminate between the unseen instances. Both stages require manual seeding. In this paper, we show how to automate inducing sense-discriminating context features from a sense-tagged corpus.
2024
Distance education was adopted in schools in many countries around the world as a result of the COVID-19 pandemic during 2020. Especially for pre-school children, distance education presents many critical issues, including children’s... more
Distance education was adopted in schools in many countries around the world as a result of the COVID-19 pandemic during 2020. Especially for pre-school children, distance education presents many critical issues, including children’s sense of isolation and poverty of interactions with peers. In order to overcome these limitations, it is necessary to think about how to redesign didactic activities normally carried out in class without penalizing the relational aspect. This research deals with collaborative storytelling, considered an important tool for the development of emotional, cognitive and social processes as well as a means for media literacy education in children aged 3-6. Specifically, the experiment aims to compare the use of three ways of collaboratively narrating fictional stories in asynchronous mode. Results show that when the children alternate in the roles of author/critic and coordinator/author, stories are more coherent in terms of relationship and continuality of s...
2024, Arts and Design Studies
Fashion can simply be described as the way a group of people dress at a particular time. It is therefore an undeniable fact that fashion is dynamic. It is not static, it changes with time. There are different types of clothing but most of... more
Fashion can simply be described as the way a group of people dress at a particular time. It is therefore an undeniable fact that fashion is dynamic. It is not static, it changes with time. There are different types of clothing but most of them are meant to make the wearer comfortable and attractive to the on-looker. However, recent developments in Ghana and the world over suggest that there is more to fashion than the eye can see. Clothing are now been manipulated to fulfil almost all the needs of mankind. Our women folk go all length to put on anything that would attract the opposite sex. The current use of hipsters and padded panties to deceive the male folk can best be described as genius. Some men fall prey to this type of deceptive dressing only to come to the realization that it was a farce. Having all these as a backup, it became prudent for the researchers to embark on this study by relating the deceptive way of dressing to marriage to find out whether there are any effects ...
2024, Joint Conference on Lexical and Computational Semantics
This paper presents UoS, a graph-based Word Sense Induction system which attempts to find all applicable senses of a target word given its context, grading each sense according to its suitability to the context. Senses of a target word... more
This paper presents UoS, a graph-based Word Sense Induction system which attempts to find all applicable senses of a target word given its context, grading each sense according to its suitability to the context. Senses of a target word are induced through use of a non-parameterised, linear-time clustering algorithm that returns maximal quasi-strongly connected components of a target word graph in which vertex pairs are assigned to the same cluster if either vertex has the highest edge weight to the other. UoS participated in SemEval-2013 Task 13: Word Sense Induction for Graded and Non-Graded Senses. Two system were submitted; both systems returned results comparable with those of the best performing systems.
2024, Nirmana
Ilustrasi dipakai sebagai elemen tak terpisahkan dalam iklan karena alasan daya tarik dapat mempengaruhi khalayak, dan dapat menyampaikan pesan secara akurat. Dramatisasi pada ilustrasi iklan merupakan hal yang biasa digunakan pada gaya... more
Ilustrasi dipakai sebagai elemen tak terpisahkan dalam iklan karena alasan daya tarik dapat mempengaruhi khalayak, dan dapat menyampaikan pesan secara akurat. Dramatisasi pada ilustrasi iklan merupakan hal yang biasa digunakan pada gaya pendekatan beriklan, sebagai bagian dari proses akselerasi pemahaman produk. Dramatisasi ilustrasi dalam perkembangannya dapat menimbulkan pemahaman sebagai bagian dari kreativitas atau sebagai aplikasi dari budaya kontemporer, sehingga esensinya justru dapat menimbulkan bias yang bertolak belakang dengan budaya normatif.
2024, A Philosophy of Ambient Sound
2024
Belakang ini muncul sebuah kampanye tentang body positivity atau pesan mengenai penerimaan terhadap kondisi tubuh, seiring dengan meningkatnya kesadaran tentang hal ini, banyak industri yang ikut serta menyuarakan kampanye tentang body... more
Belakang ini muncul sebuah kampanye tentang body positivity atau pesan mengenai penerimaan terhadap kondisi tubuh, seiring dengan meningkatnya kesadaran tentang hal ini, banyak industri yang ikut serta menyuarakan kampanye tentang body positivity dan membawanya ke ruang publik yang besar salah satunya melalui iklan. Berkaitan dengan kampanye body positivity yang belakangan sedang gencar dikampanyekan, Dove sebagai brand yang mengeluarkan produk-produk perawatan tubuh juga menggunakan kampanye body positivity ini, Dove dalam beberapa iklannya cenderung tidak menggunakan ‘standar kecantikan’ yang sering kali digunakan oleh produk-produk sejenis. Penelitian ini dilakukan untuk mengetahui ada atau tidaknya pengaruh isi pesan kampanye body positivity pada iklan Dove terhadap brand image. Teori-teori yang digunakan dalam penelitian ini adalah teori periklanan, teori isi pesan, teori brand image dan teori perbedaan individu. Penelitian ini menggunakan pendekatan kuantitatif dengan jenis pe...
2024
This paper describes our system participating in task 18 of SemEval-2010, i.e. disambiguating Sentiment-Ambiguous Adjectives (SAAs). To disambiguating SAAs, we compare the machine learning-based and lexiconbased methods in our... more
This paper describes our system participating in task 18 of SemEval-2010, i.e. disambiguating Sentiment-Ambiguous Adjectives (SAAs). To disambiguating SAAs, we compare the machine learning-based and lexiconbased methods in our submissions: 1) Maximum entropy is used to train classifiers based on the annotated Chinese data from the NTCIR opinion analysis tasks, and the clause-level and sentence-level classifiers are compared; 2) For the lexicon-based method, we first classify the adjectives into two classes: intensifiers (i.e. adjectives intensifying the intensity of context) and suppressors (i.e. adjectives decreasing the intensity of context), and then use the polarity of context to get the SAAs' contextual polarity based on a sentiment lexicon. The results show that the performance of maximum entropy is not quite high due to little training data; on the other hand, the lexicon-based method could improve the precision by considering the polarity of context.
2024
Nasycenie rynków i intensyfikacja zjawisk konkurencyjnych we współczesnym świecie zmuszają przedsiębiorstwa do poszukiwania nowych sposobów oddziaływania na nabywców. Tradycyjne narzędzia i metody stają się coraz mniej skuteczne.... more
Nasycenie rynków i intensyfikacja zjawisk konkurencyjnych we współczesnym świecie zmuszają przedsiębiorstwa do poszukiwania nowych sposobów oddziaływania na nabywców. Tradycyjne narzędzia i metody stają się coraz mniej skuteczne. Powszechnie obserwowany prze syt reklamą zmusza przedsiębiorstwa do zwracania większej uwagi na rozwiązania kreatywne, oryginalne, wpisujące się w schemat działań innowacyjnych. Celem opracowania jest przedsta wienie możliwości, zakresu i potencjalnych efektów wykorzystywania rozwiązań innowacyjnych w działalności reklamowej. Podstawą rozważań są badania prowadzone wśród przedsiębiorstw funkcjonujących w Polsce i prowadzących aktywną działalność reklamową. 1 Szerzej wyniki tych badań zaprezentowane są w publikacji: Innowacyjność w zarządzaniu a konkurencyjność przedsiębiorstwa, red. R. Nowacki, Difin, Warszawa 2010.
2024, Tríade: Comunicação, Cultura e Mídia
Perante as múltiplas interações sociais na cidade de São Paulo, em especial em seus territórios de culturas, este estudo propôs uma análise semiótica de um corpus formado por fotografias registradas em visitas a cinco equipamentos... more
Perante as múltiplas interações sociais na cidade de São Paulo, em especial em seus territórios de culturas, este estudo propôs uma análise semiótica de um corpus formado por fotografias registradas em visitas a cinco equipamentos culturais da Avenida Paulista: Casa das Rosas, Japan House, SESC Avenida Paulista, Itaú Cultural e Centro Cultural Coreano no Brasil. Com o objetivo de compreender como as identidades dos sujeitos que frequentam o local analisado são expressas por meio da participação dos corpos vestidos, o recorte analisou, à luz da Semiótica Estrutural e da Sociossemiótica, as fotos de duas mulheres nesse território de culturas. Diante da análise, que verificou que as mulheres fotografadas demonstravam percursos distintos no vestuário e na forma de interagir, buscou-se ampliar a compreensão de como a Semiótica pode auxiliar o entendimento de que frequentadores de equipamentos culturais são agentes ativos e protagonistas da vitalidade presente em territórios de culturas.
Palavras-chave: semiótica; corpos vestidos; territórios de culturas da Avenida Paulista.
2024, Професійне становлення журналіста: традиції та нові підходи Збірник матеріалів Четвертої міжнародної науково-практичної конференції студентів та молодих учених
Świat reklamy stanowi zazwyczaj obraz wyidealizowanej Arkadii, w której wszystkie ludzkie pragnienia się spełniają, a nawet najtrudniejsze problemy rozwiązują się dzięki zastosowaniu odpowiednich produktów, jednak, podejmuje również próbę... more
Świat reklamy stanowi zazwyczaj obraz wyidealizowanej Arkadii, w której wszystkie ludzkie pragnienia się spełniają, a nawet najtrudniejsze problemy rozwiązują się dzięki zastosowaniu odpowiednich produktów, jednak, podejmuje również próbę upodobnienia się do rzeczywistości. Jak trafnie zauważa Katarzyna Cantarero, reklamy niekiedy czynią to poprzez powielanie stereotypów charakterystycznych dla danej kultury albo, zobrazowując jednocześnie zmiany zachodzące w świadomości społecznej, promują nowoczesny sposób podejścia do otaczającej rzeczywistości [3: s. 62]. Za pomocą odzwierciedlenia sytuacji, relacji międzyludzkich lub zachowań charakterystycznych dla grupy docelowej, do której kierowany jest przekaz reklamowy, zdecydowanie łatwiej uzyskać ich aprobatę [3: s. 63]. Sytuacja związana z pandemią koronawirusa, która dotknęła cały świat, stała się tematem uniwersalnym na tyle, aby zastosować ją jako narzędzie, służące promocji zarówno produktów, jak i usług oferowanych przez konkretne firmy. Przeniknęła do rzeczywistości, która przecież powinna zostać, chociaż w niewielkim stopniu, odwzorowana przez krzywe zwierciadło reklamowego świata. Krzysztof Kubiak zwraca uwagę na to, że termin reklama pochodzi od łacińskiego słowa "reclamare" tłumaczone jako "robienie wokół czegoś wrzawy" [7: s. 7]. Sama etymologia kieruje zatem naszą uwagę ku aspektowi nagłaśniania odbiorcom informacji o oferowanym produkcie czy usłudze, w sposób niemal natarczywy, wpływający na ich emocje. Badacz wskazuje również na to, że reklamy podają nie tylko informacje na temat towaru, ale również korzyści materialne oraz niematerialne, wynikające z jego posiadania, a także wskazują miejsca, w których można dokonać zakupu określonego produktu. Są również formą komunikacji między sprzedawcą, a potencjalnym odbiorcą, która, zdaniem Kubika powinna charakteryzować się zarówno dowcipem, jak i błyskotliwością [7: s. 8]. Warto wspomnieć, że w kontekście tematów związanych z sytuacją pandemiczną trudno określić
2024, HAL (Le Centre pour la Communication Scientifique Directe)
The ScienceIE task at SemEval-2017 introduced an epistemological classification of keyphrases in scientific publications, suggesting that research activities revolve around the key concepts of process (methods and systems), material (data... more
The ScienceIE task at SemEval-2017 introduced an epistemological classification of keyphrases in scientific publications, suggesting that research activities revolve around the key concepts of process (methods and systems), material (data and physical resources) and task. In this paper we present a method for the classification of keyphrases according to the ScienceIE classification, using WordNet and word embeddings derived features. The method outperforms the best system at SemEval-2017, although our experiments highlighted some issues with the collection.
2024, Recent Advances in Natural Language Processing
This paper describes a novel approach to find evidence for implicit semantic roles. Our data-driven models generalize over large amounts of explicit annotations only, in order to acquire information about implicit roles. We establish a... more
This paper describes a novel approach to find evidence for implicit semantic roles. Our data-driven models generalize over large amounts of explicit annotations only, in order to acquire information about implicit roles. We establish a generic background knowledge base of probablistic predicate-role co-occurrences in an unsupervised manner, and estimate thresholds which trigger the prediction of a missing role. Our approach outperforms the stateof-the-art in terms of recognition rate and offers a more flexible alternative to rulebased solutions which rely on costly, language and domain-specific lexica.
2024, TELKOMNIKA (Telecommunication Computing Electronics and Control)
Most scientific publishers encourage authors to provide keyphrases on their published article. Hence, the need to automatize keyphrase extraction is increased. However, it is not a trivial task considering keyphrase characteristics may... more
Most scientific publishers encourage authors to provide keyphrases on their published article. Hence, the need to automatize keyphrase extraction is increased. However, it is not a trivial task considering keyphrase characteristics may overlap with the non-keyphrase's. To date, the accuracy of automatic keyphrase extraction approaches is still considerably low. In response to such gap, this paper proposes two contributions. First, a feature called fact-based sentiment is proposed. It is expected to strengthen keyphrase characteristics since, according to manual observation, most keyphrases are mentioned in neutral-to-positive sentiment. Second, a combination of supervised and unsupervised approach is proposed to take the benefits of both approaches. It will enable automatic hidden pattern detection while keeping candidate importance comparable to each other. According to evaluation, factbased sentiment is quite effective for representing keyphraseness and semi-supervised approach is considerably effective to extract keyphrases from scientific articles.
2024, Arts and Design Studies
2024, Arts and Design Studies
Nowadays, the Interactive Journalistic design in the Egyptian daily online newspapers has become as a general reality. The Egyptian online newspapers utilize different types of Interactive features, but not on a regular basis. This study... more
Nowadays, the Interactive Journalistic design in the Egyptian daily online newspapers has become as a general reality. The Egyptian online newspapers utilize different types of Interactive features, but not on a regular basis. This study examined top three of local online newspapers, according to top Alexa rank and more visitor's number, also according to the specific fields of interested readers, like one that specialized in breaking news, other that are focused on the reports and articles, and finally that interested to present specific topics such as sports, aims through characterizing front pages of them, and the types of Interactive Journalistic design used, regardless the content elements.This paper shows that they still lag behind in the use of data visualization and do not utilize all types of interactive features. They mainly outsource services for data visualization packages or illustration-based graphics. They do not have separate or specialized departments for digita...
2024, British Journal of Educational Technology
Software avatars are increasingly applied to support children's collaborative storytelling because avatars may serve as a transparent shield or as embodied agents to facilitate creativity in children. However, when using avatars, it is... more
Software avatars are increasingly applied to support children's collaborative storytelling because avatars may serve as a transparent shield or as embodied agents to facilitate creativity in children. However, when using avatars, it is not easy for children to practise and refine their speaking skills by narrating their stories to an audience. The programming difficulties involved in that process tend to distract attention away from the collaborative storytelling activity itself. This study therefore proposes an interaction model featuring tangible story avatars (TSAs) that can serve as a platform to scaffold collaborative story creation, revision and narrative. A 9-week study with 16 children aged 8 years was conducted to evaluate the interaction model with the TSAs. The results suggest that the TSAs may play three primary roles in facilitating collaborative storytelling: as a tool for developing confidence, as a tool for reflective story development and as a group artefact. Researchers and educators may find it valuable to consider these three roles in designing the TSAs in support of collaborative storytelling in similar contexts.
2024, Polish Political Science Yearbook
The unethical advertising does not necessarily have to be forbidden. Sometimes a thing arousing common objection is not prohibited. The thing forbidden may only be something synonymously codified. The unethical advertisement which affects... more
The unethical advertising does not necessarily have to be forbidden. Sometimes a thing arousing common objection is not prohibited. The thing forbidden may only be something synonymously codified. The unethical advertisement which affects ones subconsciousness, constitutes an interesting instance. It was and has been of interest not only of scientists but also various impostors. Zigmund Freud was the one who proved that subconsciousness plays an enormous role in human’s life and may govern one’s acting without the consciousness taking part. There is nothing more tempting for advertising specialists, then and as a result, majority of countries forbids this kind of activity. In Poland as well, in “The Law Concerning Combating the Unfair Competition” (1993), such practices were prohibited. In the art. 3, law 1 it is said that by the unfair competition we understand acting against the law or against good custom if it establishes a threat or violates other contractor’s or client’s busine...
2024, kpsw.edu.pl
Popularnym zjawiskiem, jakie można zaobserwować na rynku reklamowym w ostatnich latach, jest wykorzystywanie znanych postaci do popularyzowania marek czy produktów. Sławne osoby odgrywają zasadniczą rolę w kształtowaniu postaw wobec... more
Popularnym zjawiskiem, jakie można zaobserwować na rynku reklamowym w ostatnich latach, jest wykorzystywanie znanych postaci do popularyzowania marek czy produktów. Sławne osoby odgrywają zasadniczą rolę w kształtowaniu postaw wobec marki, którą promują, przekazując na nie część swojej popularności. Celem artykułu jest opisanie technik perswazyjnych, w których postać reklamowa odgrywa kluczową rolę i ukazanie ich praktycznego zastosowania poprzez podanie odpowiednich przykładów reklam. Posłuży temu jakościowa analiza przekazów reklamowych, ukierunkowana nie na określenie popularności poszczególnych ról nadawców posiłkowych (postaci reklamowych), a jedynie na egzemplifikację zagadnień teoretycznych z zakresu problematyki podjętej tematem niniejszego artykułu.
2024
Spielen jenseits der Gebrauchsanweisung Partizipation als Output des Konsums softwarebasierter Produkte Computer sind universelle Maschinen und Software ist immer kopier-und veränderbar. Das hat Folgen für alle softwarebasierten Produkte;... more
Spielen jenseits der Gebrauchsanweisung Partizipation als Output des Konsums softwarebasierter Produkte Computer sind universelle Maschinen und Software ist immer kopier-und veränderbar. Das hat Folgen für alle softwarebasierten Produkte; sie können durch Verbraucher verändert und persönlichen Bedürfnissen angepasst werden. Eine Microsoft Xbox wird ein Linux-Computer, ein Nintendo Gameboy wird zum Musikinstrument und als Werkzeug für DJs verwendet, und Sonys Roboterhund Aibo lernt tanzen. Jenseits der spielerischen Aspekte der Produktmodifikation zeigt sich hier eine kulturelle Praxis, die von entscheidender Bedeutung für die Reorganisation der Kulturindustrie im Zeitalter der Digitalisierung ist. Die Kollektivarbeit der User führt zu sozialen und technologischen Entwicklungen, durch die monodirektionale Produktionsstrukturen aufgelöst werden. Das komplexe Zusammenspiel von User-Gemeinschaften und Unternehmen in der Entwicklung und Weiterentwicklung sowie in der Distribution von softwarebasierten Produkten bezeichne ich im Folgenden als erweiterte Kulturindustrie. Dieser Artikel formuliert die Hypothese, dass die Modifikation von elektronischen Konsumgütern Teil einer kulturellen Handlungsweise ist, die sich mit der Verbreitung von Internet und Computertechnologie etabliert hat. Diese geht letztendlich weit über die Bearbeitung bestehender Produkte hinaus und betrifft unmittelbar die Produktionsmittel und Vertriebsstrukturen. Computer-Subkulturen in den 80er Jahren Mit der massenhaften Verbreitung von Computertechnologien seit den 80er Jahren verfügen die Verbraucher über Maschinen, denen schon die Möglichkeit zur Modifikation als inhärenter Aspekt der Technologie integriert ist. Die ersten Heimcomputer waren bereits universelle Turing Maschinen, die nicht zur Exekution einer bestimmten Aufgabe geschaffen waren, sondern jede Aufgabe erfüllen konnten, die als Algorithmus formuliert wurde. Mit der Markteinführung der ersten Homecomputer, wie z. B. dem Commodore 64 im Jahr 1982, hatten die meist jugendlichen Anwender die Möglichkeit technologisches Wis
2024
Reklama telewizyjna w opinii dzieci i młodzieży Television Advertising in the Views of Children and Adolescents Celem opracowania jest prezentacja zagadnień związanych ze specyfiką reklamy telewizyjnej adresowanej do dzieci i młodzieży... more
Reklama telewizyjna w opinii dzieci i młodzieży Television Advertising in the Views of Children and Adolescents Celem opracowania jest prezentacja zagadnień związanych ze specyfiką reklamy telewizyjnej adresowanej do dzieci i młodzieży oraz charakteru oddziaływania przekazów reklamowych na rozwój świata wartości nastoletnich respondentów. Przedstawiono istotę reklamy komercyjnej i określono jej znaczenie w życiu młodych odbiorców. W związku ze specyfiką respondentów przedstawiono wybrane zagadnienia psychologii rozwojowej dzieci w młodszym wieku szkolnym i dorastającej młodzieży. W części empirycznej zaprezentowano wyniki badań dotyczące wpływu reklam telewizyjnych na kształtowanie postaw dzieci i młodzieży. Badania przeprowadzone zostały w Warszawie (środowisko wielkomiejskie), gdyż właśnie w tym środowisku zjawiska z zakresu kultury masowej przebiegają najszybciej. Dzieci i młodzież zamieszkująca Warszawę styka się z reklamą na każdym kroku i nie ma możliwości ich uniknięcia. Reklamy stanowią istotny element ich codziennych doświadczeń. Wielkie miasto charakteryzuje relatywnie wysoki status materialny rodzin, duża dostępność sprzętu audiowizualnego, elektronicznego, który traktowany jest jak przedmiot codziennego użytku. Badania przeprowadzono za pomocą kwestionariusza wywiadu wśród 27 licealistów, 35 gimnazjalistów oraz 42 dzieci młodszych klas szkoły podstawowej. Wyniki badań świadczą o dużej sile oddziaływania reklamy na świat dziecka. To oddziaływanie jest niezmienne w czasie, choć wzrasta świadomość dzieci, co do oceny wiarygodności jej treści.
2024
Right from Senseval's inception there have been questions over the choice of sense inventory for word sense disambiguation (Kilgarriff, 1998). While researchers usually acknowledge the issues with predefined listings produced by... more
Right from Senseval's inception there have been questions over the choice of sense inventory for word sense disambiguation (Kilgarriff, 1998). While researchers usually acknowledge the issues with predefined listings produced by lexicographers, such lexical resources have been a major catalyst to work on annotating words with meaning. As well as the heavy reliance on manually produced sense inventories, the work on word sense disambiguation has focused on the task of selecting the single best sense from the predefined inventory for each given token instance. There is little evidence that the state-of-the-art level of success is sufficient to benefit applications. We also have no evidence that the systems we build are interpreting words in context in the way that humans do. One direction that has been explored for practical reasons is that of finding a level of granularity where annotators and systems can do the task with a high level of agreement (Navigli et al., 2007; Hovy et al., 2006). In this talk I will discuss some alternative annotations using synonyms (McCarthy and Navigli, 2007), translations (Sinha et al., 2009) and WordNet senses with graded judgments (Erk et al., to appear) which are not proposed as a panacea to the issue of semantic representation but will allow us to look at word usages in a more graded fashion and which are arguably better placed to reflect the phenomena we wish to capture than the 'winner takes all' strategy. References Katrin Erk, Diana McCarthy, and Nick Gaylord. Investigations on word senses and word usages. In Proceedings of ACL-IJCNLP 2009, to appear.
2024, Arts and Design Studies
Art is an expression of the mind, either consciously or unconsciously, in relief, or in two or three dimension through different media. The manifest or conscious experience is visible and could be fully expressed while the latent or... more
Art is an expression of the mind, either consciously or unconsciously, in relief, or in two or three dimension through different media. The manifest or conscious experience is visible and could be fully expressed while the latent or unconscious which is invisible, is beyond human understanding unless it is interpreted. Sleeping dream experiences relate to issues of deeper levels of understanding which could be recast, and if systematically analyzed paves the way to solving many psychological problems. This paper is about some hidden meanings of symbols in dreams and looks at how to use sleeping dream experiences in producing art in relief sculpture. Data was collected using the qualitative and descriptive methods through mainly interviews. The qualitative experimental method was used to portray the experiences from the researcher's dreams while the descriptive method was employed to describe the researcher's personal encounters of dreams. Interviews with knowledgeable individuals who can interpret dreams were carried out to support the researcher's own understanding of dreams. This has helped the author to interpret the dream scenes employed in the paper. Dream experiences were presented in words and transformed into two-dimensional sketches, representing the important activities of the dream. The central ideas within them, which were the finished sketches, were developed and used to portray the dream experiences. Papié mâché, which is marched paper mixed with cement as a binding agent in a paste form was used to produce the work with a touch of multicoloured finish. Each dream experience employed in the production, from the narration to the finished works, has a unique meaning and understanding which allowed the free flow of the mind to capture scenes from the dreams and their presentation artistically. Works presented in this way, created memorable pictures in the mind of both the dreamer and the observer.
2024, Jurnal Manajemen Komunikasi
Artikel dengan judul konstruksi makna proses kreatif pada kreator di biro iklan bermaksud untuk memahami makna yang dikonstruksi oleh kreator iklan tentang proses kreatif yang mereka alami ketika membuat karya iklan. Pertanyaan penelitian... more
Artikel dengan judul konstruksi makna proses kreatif pada kreator di biro iklan bermaksud untuk memahami makna yang dikonstruksi oleh kreator iklan tentang proses kreatif yang mereka alami ketika membuat karya iklan. Pertanyaan penelitian yang diajukan adalah bagaimana kreator iklan mengkonstruksi proses kreatif yang mereka alami ketika bekerja membuat karya iklan menurut pandangan mereka sendiri. Metode penelitian yang digunakan adalah metode kualitatif dengan tradisi fenomenologi. Subjek penelitian yang dipilih adalah kreator iklan di Bandung dan Jakarta sebanyak 12 orang. Pengumpulan data dilakukan dengan metode wawancara mendalam. Sejumlah pertanyaan yang diajukan dibuat dalam bentuk daftar pertanyaan terbuka dan berlangsung dalam suasana informal. Hasil penelitian mengungkapkan bahwa tahapan yang lazim dilewati dalam pembuatan iklan di biro iklan adalah mengumpulkan informasi, menggunakan informasi, melakukan brainstorming, mengembangkan gagasan, melakukan review, eksekusi, art...
2024, „Obouváme svět”, czyli kilka słów o języku reklamy firmy Baťa
In the article, the author concentrates on the language in advertisements of Czech footwear manufacturer Baťa. Prewar research material as well as contemporary research material is used. In the first part of the article, the author... more
In the article, the author concentrates on the language in advertisements of Czech footwear manufacturer Baťa. Prewar research material as well as contemporary research material is used. In the first part of the article, the author presents the state of research on the subject matter. She includes the brief definitions of advertisements, the acronyms formed from the first letters of the words-SLB, AIDA, ADAM, DIPADA-which are closely connected with the advertisements discussed in the article. In the second part, the author analyses the scope of marketing activities used in Baťa's advertisements. In the conclusion, the author lists the lexical determinants that characterize the verbal identity of the Baťa brand. The adjectives, as well as possessive and personal pronouns, especially in the 2nd plural form, are most analyzed, which is essential for and adequate to the latest linguistic research of advertising.
2024, Studia i Prace WNEiZ
W artykule zaproponowano ujęcie konkurencyjności międzynarodowej jako katalizatora produktywności ekonomicznej. Przyjęto, iż jest to właściwość, która określa zdolność kraju do tworzenia warunków wzrostu produktywności oraz pożądanych... more
W artykule zaproponowano ujęcie konkurencyjności międzynarodowej jako katalizatora produktywności ekonomicznej. Przyjęto, iż jest to właściwość, która określa zdolność kraju do tworzenia warunków wzrostu produktywności oraz pożądanych zachowań rynkowych w sytuacji, gdy kraje pozostałe czynią to lepiej, sprawniej i efektywniej. Tak pojęta konkurencyjność tkwi w otoczeniu procesów produkcyjnych, sprzyjając wzrostowi gospodarczemu. Słowa kluczowe: konkurencyjność międzynarodowa, wzrost gospodarczy, katalizator produktywności Wprowadzenie Celem artykułu jest ustalenie teoretycznych podstaw ekonomicznych koncepcji "konkurencyjności międzynarodowej" (rozumianej jako "konkurencyjność kraju") zaproponowanej przez Portera (1990), która jest stosowana przy sporządzaniu rankingów krajów, między innymi przez Światowe Forum Ekonomiczne (World Economic Forum-WEF) oraz Międzynarodowy Instytut Zarządzania Rozwojem