Arts and Heritage Marketing Research Papers (original) (raw)

2025, L’Impegno. Rivista di storia contemporanea, Istituto per la storia delle Resistenza e della società contemporanea nel Biellese, nel Vercellese e in Valsesia, ISSN 0393-8638, n. 1, 2023.

Recensione di F. Casolo, La salita dei giganti: la saga dei Menabrea, Feltrinelli, Milano, 2022

2025, Hipogrifo

Resumen. La representación de la mujer en el arte es un tema complejo y polifacético que ha evolucionado a lo largo de los siglos, reflejando las percepciones sociales, culturales y políticas de cada época. Inserta en este discurso se encuentra La cocinera (segunda mitad del siglo xvii), una pintura atribuida a Juan Simón Gutiérrez. Esta obra del barroco sevillano, que representa a una mujer realizando su labor cotidiana dentro de una cocina, escapa a la normativa artística común dependiente de las temáticas religiosas predominantes en el siglo xvii español. El análisis abarca no solo el contexto histórico y estilístico, sino también la interpretación funcional del espacio doméstico y la representación de la mujer en él. A través de esta excepcional pintura, se percibe cómo el arte barroco ilumina aspectos a menudo invisibles de la vida femenina en España, mostrando a la mujer barroca como protagonista de su narrativa cotidiana.

2025, Mini eBook - Bongkar Switch Layer! Panduan Singkat Paham Switch L1, L2, L3! - Foryanto J. Wiguna

2025, Limes

Il moto che porta all'Unità coincide col picco della Piccola era glaciale, che contribuisce a spingere quasi metà degli italiani sotto la soglia di povertà. L'Italia perde il treno della rivoluzione industriale. Solo a inizio Novecento il... more

2025, Ecocycles

In wine producing countries viticultural and oenological practices and traditions, trades and crafts, the built and written heritage, the history, social structures, economy, a number of intangible values and the viticultural landscape constitute the cultural heritage of a wine region. Thus, the touristic products of oenotourism are complex attractions with a substantial number of educational elements, such as on-site wine appreciation courses, organized wine excursions on well-known wine routes, wine festivals, international sommelier days or agro-tourism in wine estates where tourists may have the opportunity to participate in the harvest and learn more about the wine making process. The main target groups of wine-tourism consist of educated, mostly middle aged people with reasonably good economy and a clear intention to learn more about the culture and history of the country and its viticultural areas in an informal, entertaining way. An increasing number of vintners expand their agribusiness with a complete product structure such as grape seed oil, grappa, fruit juice, cheese, olive oil, food supplements produced from grapes, accommodation facilities from bed and breakfast to hotels and restaurants, creating herewith ideal conditions for tourism, often utilizing the network of completing, additional tourist attractions in the neighborhood. Special attention shall be paid to the organic viticulture and wine production based on the maintenance of ecological cycles in the vineyard, because it can be the basis of eco-wine tourism, and even wine-heritage tourism due to the revival of certain traditional cultivation methods, trades and crafts linked to the historical routes of the wine industry. In this study we analyze the main aspects of wine-heritage and the terroir as source for touristic product development and propose a model for micro-region based sustainable oenotourism and eco-oenotourism with increasing economic viability.

2025, Sheikh Saud bin Saqr Al Qasimi Foundation for Policy Research Policy Paper Series

Artificial Intelligence (AI) is reshaping industries and governance worldwide, and Ras Al Khaimah (RAK) is well-positioned to harness its potential for economic and societal advancement. This policy paper evaluates RAK’s AI adoption... more

2025, I Congreso Internacional Sudamericano de Historia del Arte, XVI Jornadas de Historia del Arte, LA VIDA DE LAS COSAS: MODOS DE EXISTENCIA, SUPERVIVENCIA Y AGENCIA EN LA CULTURA VISUAL.

Esta propuesta tiene como objeto de análisis los dos biombos coromandel de origen chino que pertenecieron a la colección de la familia Errázuriz-Alvear y que hoy forman parte del patrimonio nacional dado que integran el acervo del Museo Nacional de Arte Decorativo (MNAD) situado en la ciudad de Buenos Aires.
El propósito de este trabajo se enmarca en una indagación más amplia acerca de la itinerancia de objetos artísticos provenientes de China y Japón que arribaron a territorio argentino con motivo de su adquisición por parte de coleccionistas locales. Esto lleva a reflexionar acerca de los posibles intereses o motivos que impulsaron esta práctica de consumo, las vías de acceso a estos artículos así como los nuevos usos o lecturas que se hacían a partir de la relocalización de estos objetos en residencias particulares.
Por último, se busca analizar estrategias de legitimación e institucionalización del coleccionismo de arte asiático en el país, así como señalar el proceso que llevó a muchas de estas piezas asiáticas a su patrimonialización en acervos públicos.

2025

Streszczenie: W artykule przedstawiono analizę rozwoju rynku pozaszkolnych usług edukacyjnych dla dzieci w Polsce. Jako tło rozważań do niniejszej analizy wykorzystano zagadnienia bezpośrednio lub pośrednio związane z tematyką gospodarki opartej na wiedzy. Do zagadnień tych należą przede wszystkim: teoria rozwoju gospodarczego J. Schumpetera, koncepcja klasy kreatywnej R. Floridy oraz popularyzowane ostatnio pojęcie pokolenia Z. Przeprowadzone analizy wykazały iż zauważalny jest obecnie w polskim społeczeństwie trend związany z pobudzaniem i wzbogaceniem kreatywności dzieci. Przekłada się on bezpośrednio na wzrost zainteresowania zajęciami pozalekcyjnymi dla dzieci. Takie podejście ma na celu przygotowania ich w przyszłości do funkcjonowania na wymagającym i uzależnionym od gospodarki opartej na wiedzy rynku pracy.

2025, http://www.endasravenna.it/wp/pagine-darte/le-scatole-di-latta-arte-modesta-o-umile-archeologia-una-storia-curiosa/

Oggetto conservato e riutilizzato, o collezionato perché irresistibilmente attraente, la scatola di latta da circa due secoli occupa un posto silenzioso nelle case, nelle cucine, nelle cantine di tutti. Nella quotidianità occupa uno spazio importante, che condivide con quello delle latte sigillate con cibi conservati, dai fagioli alla frutta, e con le lattine di bevande, le più disparate. Contenitori nati esclusivamente per necessità, passano inosservati attraverso la storia moderna, salvo ritagliarsi una posizione duratura nelle case, nei luoghi in cui si lavora, in cui si mangia, in cui si maneggiano cibi e bevande, nelle piccole collezioni senza grandi numeri. E' una grande invenzione quella della banda in ferro, battuto fino a diventare una lamina, poi bagnata nello stagno. Un'invenzione che sembra debba essere ascritta ad artigiani in Boemia già nel XIV secolo, i quali usarono la latta, vista la malleabilità e l'economicità, per produrre non solo contenitori, ma anche suppellettili di casa, il cui prezzo permetteva anche agli strati più umili della popolazione la possibilità di usare stoviglierie e posaterie.

2025, ArTS Archivio della ricerca di Trieste (University of Trieste https://www.units.it/)

Una selezione di alcuni documenti accompagna un testo che è il prodotto della prima disamina di una ricerca di dottorato attualmente in corso presso l'Università di Trieste. La complessa esperienza migratoria italiana negli Stati Uniti è stata analizzata dalla storiografia attraverso numerosi approcci metodologici, prendendo in esame un'ampia gamma di materiale archivistico. Attraverso alcune fonti selezionate dal Bollettino della Camera di Commercio Italiana in California negli anni Trenta del Novecento si vogliono ricostruire le dinamiche economico-commerciali dell'imprenditoria italoamericana in California, al centro di un ethnic business legato da un lato al mercato americano e dall'altro a quello dell'Italia fascista. La Camera di Commercio, attraverso la sua voce ufficiale, svela i nodi di una complessa rete transnazionale caratterizzata da intensi scambi di persone, capitali e merci tra le due Nazioni. A selection of some documents will be followed by a contribution that is a first examination of a PhD research in progress at the University of Trieste. Scholars of the Italian migration in the United States adopted many methodological approaches, using a huge selection of documents from many archives. This contribution aims to depict the economic and commercial structures of the Italian entrepreneurs in California during the 30s. These entrepreneurs were at the center of an ethnic business that was strongly influenced by the American market and by the Italian fascist propaganda. The Italian Chamber of Commerce in California, through its official publication, "La Rassegna", reveals a transnational network characterized by a strong movement of people, goods and assets.

2024, Fondo de Apoyo a la Investigación Patrimonial. Informes

Este artículo tiene como objetivo general analizar el modo en que se articuló la afición coleccionista de algunos artistas chilenos, entre ellos, Pedro Lira (1845-1912), Ramón Subercaseaux (1854-1937), Ernesto Molina (1857-1904), Enrique Lynch (1863-1936), Rafael Correa (1867-1957), Rafael Valdés (1883-1923) y Pedro Subercaseaux (1880-1956) –representados en las colecciones del Museo Nacional de Bellas Artes– con su propio proceso creativo, iconografías de sus pinturas, formas de sociabilidad y vida de taller entre 1880 y 1930.

2024, Sarmental: Estudios de Historia del Arte y Patrimonio

Mujer y retrato en la Edad Moderna. Usos, funciones y formas de exhibición GARCÍA PÉREZ, NOELIA Y SOLER MORATÓN, MELANIA (eds.) Woman and portraiture in the Modern Age. Uses, functions and forms of display. GARCÍA PÉREZ, NOELIA AND SOLER... more

Mujer y retrato en la Edad Moderna. Usos, funciones y formas de exhibición GARCÍA PÉREZ, NOELIA Y SOLER MORATÓN, MELANIA (eds.)
Woman and portraiture in the Modern Age. Uses, functions and forms of display. GARCÍA PÉREZ, NOELIA AND SOLER MORATÓN, MELANIA (eds.)

2024

This work is licensed under an Attribution-NonCommercial-NoDerivs 4.0 International license (CC BY-NC-ND 4.0). This license allows re-users to copy and distribute the material in any medium or format in unadapted form only, for non-commercial purposes only, and only so long as attribution is given to the creator. Attribution should include the following information:

2024, 4th.National Conference on Architecture, Civil Engineering, Urban Development, Environment and Horizons of Islamic Art in the Second Step Statement of the Revolution

This study explores the transformative role of Islamic architecture in shaping cultural heritage tourism and advancing the development of tourist destinations in Iran. By proposing a comprehensive Key Performance Indicator (KPI) framework, the research evaluates the multidimensional impacts of Islamic architecture on cultural, economic, environmental, and social dimensions of tourism. Using a mixed-methods approach, the study integrates qualitative insights from expert interviews and site observations with quantitative analysis of visitor satisfaction, economic contributions, and conservation practices. Key findings reveal high levels of visitor satisfaction, substantial economic benefits, and the adoption of sustainable practices, alongside challenges such as socio-economic disparities and modernization pressures. The study validates the applicability of the proposed KPI framework and provides actionable recommendations for policymakers and stakeholders, emphasizing the importance of balancing cultural preservation with sustainable tourism development. These findings have implications for improving heritage tourism in Iran and serve as a replicable model for other regions with rich cultural heritages.

2024, Wolfgang Wüst, Birra da Principi

Wolfgang Wüst, Birra da Principi (In viaggio con la birra, S. 48–51), in: Il mondo della birra, anno XLI–n. 432, Ottobre/Novembre, Milano 2024, S. 51.

Nr. 453 PDF-Eingabe

2024, Giornale La Voce

Nel 1973 iniziai a frequentare il mio primo anno di scuola elementare. Dopo aver imparato a scrivere con la matita, la maestra ci disse di procurarci una penna stilografica. Ed un giorno, io e i miei genitori acquistammo l'elegante astuccio contenente la Auretta e la Sfera 03, entrambe di colore blu: «il meglio disponibile sul mercato», senza nulla togliere ai prodotti della concorrenza. L'azienda Aurora esiste ancora, è leader nel settore della produzione di penne stilografiche e a sfera; lo stabilimento si trova nelle immediate prossimità dell'Abbadia di San Giacomo di Stura, un complesso monumentale nato per volere di Pietro Podisio, giureconsulto torinese che, nel 1146, donò all'abate Vitale del monastero vallombrosano di San Benedetto di Piacenza una casa con diverse giornate di terreno, in parte adibite a vigneto, affinché egli vi costruisse un ospedale per la cura dei pellegrini che transitavano, diretti a Roma e a Gerusalemme.

2024

🔄 La diversificación sigue siendo la clave para mitigar riesgos. Reinaldo Ramos D’Agostino ofrece estrategias para diversificar tu portafolio de manera inteligente y asegurar rendimientos sólidos en 2024.

2024, Universidad Autónoma de Chile - Universidad Pablo de Olavide, Sevilla

Este libro ha sido sometido a referato externo bajo el sistema de pares dobles ciegos. Coordinación editorial (Colección Serie Arte/ Documento)

2024, Revista de dirección y administración de empresas = Enpresen zuzendaritza eta administraziorako aldizkaria

La feria es una herramienta comercial utilizada habitualmente en el área de Marketing Industrial y que, a pesar de las ventajas que ofrece, recibe diversas críticas. Los frenos a su utilización están muy relacionados con la inversión que suponen tanto en recursos económicos como humanos. Rentabilizar la inversión en eventos feriales requiere de, en primer lugar, una planificación exhaustiva de la actividad ferial, definiendo los objetivos a alcanzar, las acciones a desarrollar antes, durante y después del certamen para su logro y la ulterior medición de los resultados obtenidos. En segundo lugar es preciso adoptar una visión multidisciplinar de la feria considerando los efectos sinérgicos de otras herramientas de Marketing. En este sentido, los principios que guían el concepto de las Comunicaciones Integradas de Marketing son trasladables al campo ferial, dando lugar a la idea de las Comunicaciones Integradas Feriales.

2024, Revista de Dirección y Administración de …

2024

Reinaldo Ramos D'Agostino comparte estrategias clave para construir un portafolio diversificado que maximice rendimientos y mitigue riesgos en un entorno volátil durante 2024.

2024, ArTS Archivio della ricerca di Trieste (University of Trieste https://www.units.it/)

Questo articolo è stato sottoposto a un processo di double blind peer review Una selezione di alcuni documenti accompagna un testo che è il prodotto della prima disamina di una ricerca di dottorato attualmente in corso presso l'Università di Trieste. La complessa esperienza migratoria italiana negli Stati Uniti è stata analizzata dalla storiografia attraverso numerosi approcci metodologici, prendendo in esame un'ampia gamma di materiale archivistico. Attraverso alcune fonti selezionate dal Bollettino della Camera di Commercio Italiana in California negli anni Trenta del Novecento si vogliono ricostruire le dinamiche economico-commerciali dell'imprenditoria italoamericana in California, al centro di un ethnic business legato da un lato al mercato americano e dall'altro a quello dell'Italia fascista. La Camera di Commercio, attraverso la sua voce ufficiale, svela i nodi di una complessa rete transnazionale caratterizzata da intensi scambi di persone, capitali e merci tra le due Nazioni. A selection of some documents will be followed by a contribution that is a first examination of a PhD research in progress at the University of Trieste. Scholars of the Italian migration in the United States adopted many methodological approaches, using a huge selection of documents from many archives. This contribution aims to depict the economic and commercial structures of the Italian entrepreneurs in California during the 30s. These entrepreneurs were at the center of an ethnic business that was strongly influenced by the American market and by the Italian fascist propaganda. The Italian Chamber of Commerce in California, through its official publication, "La Rassegna", reveals a transnational network characterized by a strong movement of people, goods and assets. Tra la fine del XIX e l'inizio del XX secolo milioni di italiani si recarono negli Stati Uniti lasciando temporaneamente o definitivamente l'Italia. Una volta giunti a destinazione organizzarono la propria vita nelle grandi città all'interno di quartieri etnici, le cosiddette Little Italies, che riproducevano-e rielaboravano

2024

espanolA lo largo del siglo XVI se mantuvo una alta produccion de manuscritos, elaborados segun las antiguas tecnicas. En la mayoria se trataba de ejemplares de lujo cuyo objetivo era satisfacer los encargos de los miembros de la realeza, la aristocracia y las principales sedes episcopales de Espana. A pesar de la implantacion del libro impreso abundaron los documentos juridicos iluminados en pergamino, ejecutorias de hidalguia expedidas por las Reales Chancillerias de Granada y Valladolid que han llegado hasta nosotros. Tras haber perdido su funcion primigenia, siguio permaneciendo en dichos documentos un alto valor estetico que cautivo a numerosos coleccionistas. La Hispanic Society of America es un ejemplo a tener en cuenta por la interesante coleccion de codices miniados que conserva. EnglishThroughout the XVI century the production of manuscripts was maintained, elaborated according to the old techniques. They were luxury objets that tried to satisfy the wishes of the members o...

2024, Jurnal Dkv Adiwarna

Onagadori merupakan unggas jenis ayam hias yang berasal dari negara Jepang. Ayam hias jenis Onagadori memiliki keelokan pada ekor panjangnya mencapai 2-10 meter. Onagadori diartikan bahasa indonesia yaitu unggas ekor panjang. Dari gaya hidup orang saat ini memiliki kesenangan masing-masing baik merawat hewan peliharaan maupun mengoleksi barang-barang antik untuk mendapatkan kesenangan dan kepuasan tersendiri yang biasa dikenal dengan hobi yang dilakukan atas kemauan sendiri. Hobi juga dapat menjadi peluang bisnis. Begitu juga dengan kesenangan memelihara ayam hias Onagadori yang menjadi peluang bisnis kontemporer mengikuti selera dan permintaan konsumen. Permasalahan yang terjadi saat ini akan kurangnya informasi tentang ayam hias jenis onagadori (tidak adanya sumber yang jelas contohnya buku literatur yang membahas tentang ayam hias jenis onagadori), sehingga sangat sedikit peternak ayam hias jenis onagadori di Indonesia khususnya di Surabaya dengan jumlah pembeli (konsumen biasanya dikalangan kolektor ayam hias) yang terus meningkat. Pada perancangan esai fotografi ini diharapkan dapat memberi informasi (memperkenalkan) secara jelas tentang ayam hias jenis Onagadori. Dengan lokasi pemotretan secara langsung ke peternakan ayam hias jenis onagadori secara real di Surabaya dengan visualisasi yang mampu menarik peminat ayam hias dan peternak ayam hias di Surabaya (target audience). Sehingga target audience yang tadinya tidak mengetahui keberadaan ayam hias jenis onagadori menjadi tahu dan tertarik dengan keunikan yang dimiliki oleh ayam hias jenis onagadori ini.

2024

Este texto aborda algo de la definición de la falsificación del arte. Examina el modus operandi de los falsificadores. Revisa el concepto de Verdad en la obra de arte y las imitaciones. Y, finalmente, revisa el cómo se deben tratar las... more

2024

The city of Cairo is famous worldwide for its distinct heritage sites. Its uniqueness, its call effect, and its history are significant. So, it is essential to improve its management of tourism. The main objective of this research is to analyze the satisfaction of visitors to historic mosques in the context of heritage tourism. The study focuses on tourist loyalty from several perspectives: expectations, satisfaction with the city itself and satisfaction with the mosque. The fieldwork was carried out in Cairo (Egypt), specifically in the Ibn T . ūl ūn Mosque. It is more than 2000 years old and is considered the oldest mosque in Cairo and one of the most amazing mosques in the world. There are few studies on mosques from a tourism perspective, which makes this study innovative and a substantial contribution to the literature. The methodology used was based on partial least squares (PLS) structural equation modeling. A structured questionnaire was used to achieve the proposed objective. The results obtained confirmed that satisfaction during their visit to the Ibn T . ūl ūn Mosque positively influenced tourists' loyalty, and therefore they recommended revisiting it.

2024, Patronazgo y coleccionismo nobiliario en la España del siglo XVI

Este estudio presenta una investigación que aborda el mecenazgo artístico nobiliario del siglo XVI en España. Para ello, se centra en la política coleccionista de reliquias y patrocinio arquitectónico religioso de doña Magdalena de Ulloa (1525-1598), viuda de don Luis Méndez de Quijada, perteneciente a la nobleza media-baja castellana. El objetivo principal de este artículo de investigación es demostrar que su patronazgo arquitectónico religioso, su afán coleccionista y sus labores de mecenazgo, más allá del auténtico sentido religioso, fueron estrategias de visualización utilizadas de forma consciente por esta mujer viuda con la pretensión de conseguir privilegios espirituales, encaminados a la salvación de su alma, pero también privilegios sociales y personales, como prestigio o ensalzamiento de su linaje. Para ello, se analizarán sus proyectos y el contexto que los enmarca de cara a responder las hipótesis de investigación planteadas.

2024, International Journal of Arts Management

Museums of fine and decorative art increasingly deploy computer-based interpretation devices such as Personal Digital Assistants and information kiosks into their exhibitions. Museum managers hope that such new technology will help raise visitor numbers, attract new audiences and enhance visitors' experience of exhibits. Yet, we have relatively little knowledge of whether the investment in digital resources 'pays off' for museums. Conventional accounting methods and techniques largely assess whether investment in exhibitions leads to higher visitor numbers and increased revenue, but ignores the museum's agenda and mission. Studies of visitor behavior and learning primarily focus on whether visitors attend to exhibits but largely lack methods to examine the quality of the museum experience. This paper wishes to contribute to current debates about the adequacy of methods favored in financial accounting and visitor studies for the assessment of investment in new technology in museum exhibitions. It draws on two cases to explore how the deployment of PDAs and information kiosks influences the ways in which visitors examine and experience the exhibits. The findings are used to assess the deployment of new technology in exhibitions, to provide practical information to managers and designers who plan and develop such technologies for art museums and to show how ethnographic and videobased methods can contribute to current practice in museum accounting.

2024, Symbolic Interaction

King's College London This article explores how individuals, both alone and together, examine exhibits in museums and galleries. Drawing on ethnomethodology and conversation analysis, it focuses on the ways in which visitors encounter and experience exhibits and how their activities are organized, at least in part, with intimate regard to the actions of others in the domain, both companions and "strangers. " This study contributes to the long-standing concerns of symbolic interactionism with (mutual) attention and involvement, materiality and social relations, and interpersonal communication. The data consist of video recordings of naturally occurring action and interaction in various museums and galleries.

2024, Sociology of Health and Illness

‚Body Worlds' is an exhibition of human bodies that currently tours Europe, the Far East and the USA. The public display of 'real' human bodies has caused public controversy and debate about the moral and educational value of the exhibition. However, relatively little academic research has been undertaken to explore how visitors see and reflect on the exhibits. In this journal, Walter recently examined comments people left in the exhibition's comment-books to reveal how people see the bodies. His investigation provides interesting insights into people's understanding of and attitude to Body Worlds. This paper complements Walter's findings by analysing video-recordings of visitors looking at the 'plastinated' bodies at the showing of Body Worlds in London in 2002/03. The analysis reveals how people anatomise the exhibits and consider them in the light of the knowledge and experience of 'real' human bodies, such as those of other people and their own. The paper concludes with a discussion of how the observations and findings from the analysis bear upon debates on Body Worlds and in the sociology of health and illness.

2024, Temas Americanistas

Este trabajo analiza un caso particular de los mapas de las Relaciones Geográficas de 1577 perteneciente a la región cultural Chichimeca, al norte del virreinato de Nueva España. El análisis que se ha llevado a cabo parte de la metodología de reconstrucción del paisaje y análisis interno del documento para, de esta forma, explicar pormenorizadamente los distintos elementos correspondientes a la Historia Militar en el documento, así como su explicación y contextualización dentro del conflicto que se desarrolló entre 1550-1600.

2024, L'Analisi linguistica e letteraria

Quale relazione esiste tra i gusti e le abitudini alimentari e l'identità? E in che modo il testo pubblicitario può aiutare a svelare la propria cultura e quella degli altri? Questo è uno degli interrogativi a cui il contributo cerca di dare una risposta analizzando un corpus di campagne pubblicitarie non esteso, ma significativo. Sono stati presi in esame, infatti, testi pubblicitari in italiano e in tedesco riguardanti le stesse marche di prodotti alimentari distribuiti in Italia e in Germania. I testi sono stati analizzati in chiave contrastiva attraverso le componenti linguistiche e visive, seguendo l'impostazione di alcuni tra gli studi più recenti sul testo multimodale. Il confronto tra le strategie utilizzate permette di confrontare sia il rapporto delle due culture con il cibo sia le tendenze attuali delle abitudini alimentari dei destinatari del messaggio. Di particolare interesse sono i testi pubblicitari di prodotti italiani (Barilla) per un pubblico tedesco e, vi...

2024, Il Risveglio Popolare

Con la Olivetti Programma 101 nacque l’idea del desktop computer. Il primo prototipo compie 60 anni. La produzione su larga scala a San Bernardo di Ivrea diede avvio alla concorrenza

2024

En este trabajo se define el concepto, características e inversión de los bienes tangibles de colección, haciendo especial mención a la Filatelia. Posteriormente, analizamos su virtud como valor refugio mediante una comparativa de revalorizaciones entre la Filatelia y el mercado bursátil tanto en épocas de turbulencias económicas y políticas, como en épocas de bonanza.

2024, Contributions in New World Archaeology, Vol. 16

El análisis de la historia y del contenido de las colecciones de arqueología y etnografía mexicanas reunidas por Auguste Génin (1862–1931), ha revelado que detrás de los orígenes y repartición de miles de objetos en tres capitales europeas, se encuentran motivos claros y específicos que van más allá de la simple acumulación de piezas. Génin asoció a la idea que se tenía de la función y de la misión de los museos de etnografía a finales del siglo XIX y a principios del XX, su convicción que las colecciones debían cumplir una labor de divulgación científica, y expresó claramente la voluntad de estudiar y de dar a conocer, de la manera más heterogénea y completa posible, las culturas antiguas y contemporáneas de México.

2024, International Journal of Nonprofit and Voluntary Sector Marketing

2024, Social Business

Until quite recently, 'marketing' was not exactly second-nature to arts, heritage and non-profit organisations. Indeed, many individuals working in the sector resisted having anything to do with 'dirty' money-making initiatives, and instead focused on fulfilling their cultural and societal missions. For decades, the sector struggled to get to grips with the idea that visitors, audiences, donors and other stakeholders were in fact the customers of their institutions. Not surprisingly therefore, academic research from 1980s onwards has commented on the results of the conflicting pressures of, on the one hand commerce, and on the other hand the societal missions of many organisations within the creative industries, especially within the charitable sector. For sure, competitive market forces, government initiatives and severe funding cutbacks had a hand to play in the eventual adaptation and use by non-profits of marketing and its associated methods which were traditionally associated with the for-profit sector. Today, not only is the existence of marketing personnel and departments more and more common amongst arts, heritage and non-profit organisations, but such organisations have also demonstrated that they truly have the 'knack' for marketing. The arts, heritage and non-profit sectors have shown how it is possible to be genuinely creative, innovative and proactive when creating valuable customer experiences. As evidence, one only needs to look at the innovative membership schemes of the Historic Royal Palaces, the National Trust and the impressive personal branding and lobbying efforts of, for instance, the Kids Company. Further testaments to this creative and innovative approach can be found in the four papers of this special issue. A new and complex marketplace has contributed to the widespread adaptation of the marketing concept by the arts and non-profit sectors and marketing now plays a significant and

2024, E-Review. Rivista degli Istituti Storici dell'Emilia-Romagna in Rete

Negli anni Venti e Trenta del Novecento lo sviluppo agrario e dell'industria alimentare si evolve verso nuove funzioni di tipo comunicativo, nelle quali l'immagine, informativa e persuasiva, assume un nuovo rilievo. Una prima ricerca iconografica tra i fondi dell'Archivio storico della Fondazione Fiera di Milano e della Civica raccolta delle stampe Achille Bertarelli di Milano ha permesso di portare alla luce questo aspetto e al contempo la centralità espressa dalla regione Emilia Romagna che, con la sua agricoltura, la sua industria agro-alimentare e i suoi uomini-dai grafici pubblicitari ai tecnici agronomi ai politici-riesce ad affermarsi come "laboratorio policentrico" di diffusione di innovazioni decisive per lo sviluppo socio-economico di quegli anni. In the Twenties and Thirties of 20th Century, the growth of agriculture and food industry develop towards a new communication system, in which images, informative and persuasive, have an important role. A basic iconographic research among the historical Archives of Fondazione Fiera di Milano and Raccolta delle Stampe Achille Bertarelli in Milano focus on this feature and in the meanwhile the central role of Emilia Romagna region: its agriculture, food industry and personalities-from graphic designers to agronomists and politicians-established Emilia Romagna as "polycentric lab" to release decisive innovations for the socioeconomic development in these years. Milano, 1932: il mondo agricolo si fa pubblicità Di qua una mano che spreme un succoso limone, dalle mille proprietà, compresa quella di assicurare «un giorno in più di vita», di là un ammiccante giovane che, a colazione, addenta felice una fragrante mela; di qua una raffinata signora che

2024, Perilaku Mengoleksi Hot Wheels

2024

Rock festivals, as a part of global rock culture, disclose a domain of consumption that allows a multiplicity of activities and practices in Turkey, where modernity is entrenched, but not fully hegemonic. This provides the possibility of illuminating the conditions of being a contemporary consumer as well as the potentials for the future. This paper presents some preliminary findings from research at two major rock festivals in Turkey. Ideology emerges as an important factor in consumption of these festivals and illustrates possible grounds to interpret cultural production. These practices suggest aspirations for experiencing different modes of being in the world and provide signs of the future of culture(s).

2024

Glavna in odgovorna urednica ter urednica številke / Editor-in-chief dr. Zrinka Mileusnić (Fakulteta za humanistične študije Univerze na Primorskem, Koper) Urednica številke / Guest Editor dr. Martina Blečić Kavur (Fakulteta za humanistične študije Univerze na Primorskem, Koper) Izvršni in tehnični urednik revije ter oblikovanje / Managing Editor and Design dr. Jonatan Vinkler (Fakulteta za humanistične študije Univerze na Primorskem, Koper) Prelom / Typesetting Tajda Senica

2024

Poplavna ravnica reke Save na Krškem polju kot gospodarsko zaledje kmečkih gospodarstev v prvi polovici 20. stoletja

2024

Studia universitatis hereditati je humanistična znanstvena revija za raziskave in teorijo kulturne dediščine z mednarodnim uredniškim odborom. Objavlja znanstvene in strokovne članke s širšega področja kulturne dediščine (arheologija, arhitektura, etnologija, jezikoslovje, literarna, kulturna, glasbena, intelektualna, religijska, vojaška zgodovina, zgodovina idej itn.) in pregledne članke ter recenzije tako domačih kot tujih monografij z omenjenih področij. Revija izhaja dvakrat letno. Izdajata jo Fakulteta za humanistične študije (Oddelek za arheologijo in dediščino) in Založba Univerze na Primorskem. Poglavitni namen revije je prispevati k razvoju raziskav kulturne dediščine v najširšem in k topoglednemu interdisciplinarnemu pristopu k teoretičnim in praktičnim raziskovalnim vprašanjem. Tako revija posebno pozornost namenja razvoju slovenske znanstvene in strokovne terminologije, konceptov in paradigem na področju raziskovanja kulturne dediščine v okviru humanističnih ved. Glavni in odgovorni urednik dr. Gregor Pobežin (Fakulteta za humanistične študije Univerze na Primorskem, Koper) Urednici številke dr. Zrinka Mileusnić in dr. Alenka Tomaž (Fakulteta za humanistične študije Univerze na Primorskem, Koper) Tehnična ureditev revije, oblikovanje in prelom dr. Jonatan Vinkler (Fakulteta za humanistične študije Univerze na Primorskem, Koper) Lektor (slovenska besedila) Davorin Dukič (Univerza na Primorskem, Koper)

2024

2024, Jurnal manajemen komunikasi

Jenis-jenis karya yang dihasilkan oleh perupa informan terkait bidang seni rupa ternyatasangat beragam. Masing-masing membutuhkan cara promosi yang berbeda. Penelitian dengan judul Promosi Karya Seni Rupa Berdasar Kategori bermaksud untuk memahami bagaimana perupa mempromosikan karyanya berdasarkan jenis karya yang dihasilkan. Metode penelitian yang digunakan adalah Metode Kualitatif dengan tradisi Fenomenologi. Subjek penelitian adalah Perupa di Kota Bandung yang dipilih secara purposif sebanyak 13 orang. Pengumpulan data dilakukan dengan metode wawancara mendalam. Sejumlah pertanyaan yang diajukan dibuat dalam bentuk daftar pertanyaan terbuka dan berlangsung dalam suasana informal. Hasil penelitian mengungkapkan: Karya Pribadi dan Karya Kompetisi dipromosikansecara personal sebelum diperkenalkan lewat pameran. Karya tersebut baru dipromosikan di media sosial setelah melalui sejumlah pameran. Sebagian besar jenis karya lainnya dipromosikan di media sosial begitu karya diselesaikan. Karya-karya pesanan jenis khusus memiliki potensi dikembangkan lewat promosi yang disesuaikan dengan target sasaran. Kata-kata Kunci: perupa, promosi, seni rupa, jenis karya