Arts and Heritage Marketing Research Papers (original) (raw)

Art museums have a specific position in todays world. They have changed often from the time they’ were the col¬lections of the wealthy. Today's art museum have to collect and take care of artifacts, to preserve, research and learn from... more

Art museums have a specific position in todays world. They have changed often from the time they’ were the col¬lections of the wealthy. Today's art museum have to collect and take care of artifacts, to preserve, research and learn from them. They also must present artistic works to the public. Every aspect of art museums has become expensive to maintain the buildings, the art. and the technology. Most charge fees, but not enough to keep up with costs. This demanding monetary situation has forced art museums to become consumer and marketing driven. The consumer focus has made the museums sensitive to today s changing environment. They are looking at ways to be more competitivefor the attention of their audience. New ways ofpresenting art is being considered, from on-line educational tools to ‘virtual’ museum tours. The marketing of art museums is very competitive. Some are opening restaurants, coffee shops, and museum stores. Special offer e\’ening concerts, guest speakers, and other things to increase attendance from current and new users. Defining and understanding the 'consumers' of art museums has become a specialized niche in the marketing world. The competition for the attention of those who might attend art museums has itself become an art in the western world, but has not necessarily been successfitl elsewhere. This paper seeks to identifyt the criteria consumers use to make entertainment/educational decisions. Three spe¬cific issues studied are: What are the other choices people consider when going to a museum is an option? How often do they choose to go to museums or the other options they’ might have chosen? How are the people who choose to go to a museum different than non-goers. The information and conclusions drawn in this paper will be based on interviews and focus groups of people who have recently been to an art museum.

ABSTRACT Thesis (M.A.) -- Queen's University, 2000.

The University of Cambridge, Department of History of Art Seminar Series on the theme of 'ART & LAW' will take place every Wednesday from 18 January – 8 March 2017 at 5:00pm in the Department of History of Art, 1-5 Scroope Terrace,... more

Perhaps more than any other emirate, Ras Al Khaimah’s urban and rural environments convey the aura of authenticity sought by many visitors to the region. The emirate contains numerous sites of cultural and archaeological interest, many of... more

Perhaps more than any other emirate, Ras Al Khaimah’s urban and rural environments convey the aura of authenticity sought by many visitors to the region. The emirate contains numerous sites of cultural and archaeological interest, many of which are underutilized and underdeveloped. Current efforts to revitalize these sites are in their planning stages and as the emirate grows as a tourist destination, it will have to balance the desire to attract tourists with the need to retain the authentic atmosphere that attracts visitors in the first place. This paper proposes a broader temporal and spatial heritage concept than is usually found in the Gulf, and emphasizes continuities between heritage and contemporary Ras Al Khaimah. The paper then makes recommendations for how Ras Al Khaimah, as well as specific sites, can be made more accessible to visitors interested in the emirate’s history and culture.

Abstrak Hiburan jalanan merupakan persembahan yang dilakukan di tempat-tempat awam. Kumpulan ini akan bermain muzik, menyanyi dan menari tanpa mengenakan sebarang bentuk bayaran. Mereka terdiri daripada lelaki, wanita dan kanak-kanak.... more

Abstrak Hiburan jalanan merupakan persembahan yang dilakukan di tempat-tempat awam. Kumpulan ini akan bermain muzik, menyanyi dan menari tanpa mengenakan sebarang bentuk bayaran. Mereka terdiri daripada lelaki, wanita dan kanak-kanak. Tujuan kajian ini dijalankan adalah untuk melihat pandangan masyarakat terhadap seni persembahan penghibur jalanan di sekitar bandar Kuching, Sarawak. Kajian kuantitatif ini menggunakan analisa kekerapan sebagai instrumen asas dalam pengumpulan data. Sebanyak 200 borang soal selidik telah diedarkan secara rawak di sekitar kawasan bandar Kuching. Walaupun majoriti responden berpendapat bahawa persembahan jalanan tidak dapat menyumbang kepada ekonomi negara, mereka mempunyai persepsi yang positif secara keseluruhannya. Abstract Street performances are conducted in public places whereby a group of people will play music, sing and dance without imposing any form of charges. The performers are not limited to men but women and children as well. This study is conducted to see the public's view of street entertainers around Kuching, Sarawak. This quantitative study was conducted using simple frequency analysis as the main instrument in data analysis. A total of 200 questionnaires were distributed randomly in the vicinity of Kuching City. Although the majority of respondents felt that street performances are not able to contribute to the national economy, their general perception towards it is positive. PENDAHULUAN Persembahan jalanan atau busking adalah salah satu seni yang dipersembahkan di tepi-tepi jalan, kawasan kaki lima dan kawasan pejalan kaki. Persembahan ini adakalanya berbentuk nyanyian, tarian, silap mata dan bermacam lagi. Kebiasaannya, mereka yang membuat persembahan jalanan ini tidak mengenakan sebarang bayaran tiket. Namun, ada menyediakan tabung sumbangan. Penonton yang terhibur dengan persembahan mereka ini akan menyumbangkan wang sebagai tanda penghargaan. Sejarah mencatatkan bahawa amalan ini telah dilakukan sejak sekian lama. Kaum bangsawan Rom sering memberi upah kepada buskers kerana ia merupakan satu bentuk hiburan utama pada zaman itu. Di Eropah dan Amerika, pengembara dan kaum Slavia iaitu suku Gipsi yang sering mengembara, sinonim dengan persembahan jalanan. Pada hari ini, persembahan jalanan telah menjadi tarikan utama di beberapa buah negara yang terkenal sebagai destinasi pelancongan. Ia dilihat berpotensi untuk menyumbang kepada penjanaan pendapatan dan pembangunan ekonomi setempat. Namun, bukan semua masyarakat di dunia ini mempunyai persepsi yang sama terhadap persembahan jalanan. Oleh kerana sering dikaitkan dengan penggunaan dadah, gejala sosial dan eksploitasi kanak-kanak, mereka diberi persepsi yang negatif (Berita Harian Online, 2013; Harian Metro 2014). Adakalanya, kumpulan ini dianggap lebih baik sedikit daripada peminta sedekah yang hanya menadah tangan mengharapkan simpati. Di negara seperti Amerika dan United Kingdom, persepsi

The report on the Spanish art market in 2021 analyzes, with data obtained since 2019, the evolution over the last decade and the great impact that the pandemic has had on the art market, and how the context, full of uncertainties and... more

The report on the Spanish art market in 2021 analyzes, with data obtained since 2019, the evolution over the last decade and the great impact that the pandemic has had on the art market, and how the context, full of uncertainties and challenges, has led the sector to undertake new lines of contact with the clients. A turning point for a market already in a recovery phase.

Tržište umjetnina u Hrvatskoj karakterizira nepostojanje odrednica (pre)prodaje umjetnina, percepcije umjetničkog djela i njegove vrijednosti, te nepostojanje hijerarhije ovlaštenih institucija za nadgledanje procesa kupoprodaje... more

Tržište umjetnina u Hrvatskoj karakterizira nepostojanje odrednica (pre)prodaje umjetnina, percepcije umjetničkog djela i njegove vrijednosti, te nepostojanje hijerarhije ovlaštenih institucija za nadgledanje procesa kupoprodaje umjetnina. U radu se iznosi prijedlog modela vrednovanja umjetnina, zaštite i edukacije vlasnika/kupaca umjetnina na konceptualnoj razini s primjerima iz inozemstva i uvidom u galeristički pristup. Pojašnjava se tržišna uključenost relevantnih sudionika obzirom na autentičnost i realnu cijenu djela, a temeljem analitičke ekspertize umjetnina.

This paper carries out a study on the profitability of Spanish contemporary painting in relation to auction sales in the last decade. For this purpose, twenty Spanish artists from the second half of the twentieth century have been... more

This paper carries out a study on the profitability of Spanish contemporary painting in relation to auction sales in the last decade. For this purpose, twenty Spanish artists from the second half of the twentieth century have been selected, by virtue of the volume of business generated within the art market at the national and international level, and their works have been analyzed as well as the methods of sale and the places where they were made so that, from the data, we could extract reflections on their profitability, collecting trends and turnover of the sector in these years. Among the results of this research, we have been able to identify the different circumstances of the painting of national artists at auction, as well as their cultural and economic transcendence in the international and national market. Demonstrating how the contemporary art sector, which in recent years was seen as one of the most demanded periods by collectors, during periods of economic recession seems to retract, in favor of the painting of previous periods or fully consolidated artists.

Cultural heritage is a wide knowledge that its representations includes a group of factors such as quality, authenticity, creativity and so on. Matching a branding with a cultural heritage, a branding is a significant tool which through,... more

Cultural heritage is a wide knowledge that its representations includes a group of factors such as quality, authenticity, creativity and so on. Matching a branding with a cultural heritage, a branding is a significant tool which through, the state party can invest effectively and professionally the outstanding universal values of the heritage sites including the historical, aesthetic, and social values. An assignment aims at reviewing the concept of heritage branding and its function. Moreover, it presents the effective role of inscribing some world cities under the branded category "UNESCO Creative Cities" and its impact operationalizing the sustainable development process.

This article examines the heritage destruction undertaken by the Islamic State (IS) in Iraq and Syria. To date, their iconoclasm has been mostly characterised either as acts of wanton barbarism devoid of religious or political... more

This article examines the heritage destruction undertaken by the Islamic State (IS) in Iraq and Syria. To date, their iconoclasm has been mostly characterised either as acts of wanton barbarism devoid of religious or political justification, or as a cynical performance designed as a mass media spectacle. Drawing on a systematic analysis of two key IS propaganda outlets – their on-line magazine, Dabiq, and the various slick films released by Al-Hayat – this article argues that the heritage destruction perpetrated by the IS are not only situated within a carefully articulated theological framework and key to the creation of a new and ideologically pure ‘Islamic State’, but that they are also constituted by several complex layers of religious and political iconoclasm. To demonstrate, this article documents the iconoclasm undertaken by the IS along two key axes: Symbolic Sectarianism (Shia and Sufi mosques and shrines); and Pre-Monotheistic Iconoclasm (ancient polytheistic sites). Attacks on key sites within these categories, such as the Sayyida Zaynab shrine in Damascus or the Mosul Museum, not only adhere to their religious and political framework but also serve broader geo-political agendas and are attacked as proxy targets for their physical and ideological opponents.

MUSEOLOGÍAS. TEORÍAS, CONTEXTOS, EXPERIENCIAS, RETOS.
MUSEO NACIONAL DE ESCULTURA
972-84-615-8629-5

Introduction 1. A Slice of Material History 1.1. The religious act of the foundation of Pella-on-the-Orontes 1.2. The (re)foundation of Apamea – the royal generosity of Seleucus and Apama 1.3. Apamea: prosperity and joy of suburban... more

Introduction
1. A Slice of Material History
1.1. The religious act of the foundation of Pella-on-the-Orontes
1.2. The (re)foundation of Apamea – the royal generosity of Seleucus and Apama
1.3. Apamea: prosperity and joy of suburban life
2. The mosaic as a new historical source for the history of Apamea
Conclusions
Beyond the devastation and tragedy of human lives precipitated by the conflict in Syria, priceless representations of ancient culture and history have likewise fallen victim to a seemingly never-ending maelstrom of destruction. Ancient monuments and art have either been destroyed, damaged, or lost as chaos persists in a region that has for thousands of years seen the footprint of a parade of civilizations. (...)
The scenes tell the story of the founding of Pella/Apamea and further development of this city on the Orontes river. Three main groups of scenes can be distinguished: (1) the foundation of Pella-on-the-Orontes by the legendary Archippos, (2) the (re)foundation of the city as Apamea-on-the-Orontes (earlier Pella-on-the-Orontes) by Seleucus I Nikator and the simultaneous financial generosity of his wife, Apama, for the development of the new Seleucid colony in 300 BC, and (3) the raising of the town fortifications around monumental public buildings and an illustration of the daily life of a joyous people living in the rich Apamean agglomeration and hinterland. Features of style date the panels to the 4th century AD.

In questo studio si ipotizza l’assetto reticolare come condizione determinante e situazione auspicabile affinché un bene culturale possa generare un impatto positivo sul proprio territorio: s’intende, dunque, la creazione di un valore che... more

In questo studio si ipotizza l’assetto reticolare come condizione determinante e situazione auspicabile affinché un bene culturale possa generare un impatto positivo sul proprio territorio: s’intende, dunque, la creazione di un valore che sia quantificabile monetariamente – hic et nunc – ma anche di un valore non immediatamente tangibile o conteggiabile, fatto di consapevolezza e integrazione di competenze, da leggere nella costruzione di strategie formulate in una più ampia una prospettiva. I casi discussi sono stati scelti con un criterio di varietà e di eterogeneità per dimostrare come valenza e forza del network non siano appannaggio intrinseco di una sola tipologia di bene culturale, ma abbiano una gittata trasversale.

Bar-Ilan University's Department of Jewish Art and The Graduate School of Business Administration Art Business Colloquium, January 1st 2020 at 16:00, Building 410, 3rd floor, room 312 Prof. Ilia Rodov, Head, Department of Jewish Art:... more

For the summer semester of 2018 in the World Heritage Studies and Heritage Conservation and Site Management courses at Brandenburg University of Technology, we partook in a study project investigating how to market heritage sites as a... more

For the summer semester of 2018 in the World Heritage Studies and Heritage Conservation and Site Management courses at Brandenburg University of Technology, we partook in a study project investigating how to market heritage sites as a tourism brand, with the World Heritage Property of Assisi, Italy, as the case study. Our project consisted of two phases, the first phase consisting of two parts - lectures based in Cottbus and preliminary research by a smaller group in their respective area of concentration, and then a week-long field trip to Assisi, where we attended stakeholder meetings, interviewed visitors and residents, and made observations. This field research was conducted jointly by all 15 students, with the aid of our two instructors. Each smaller group then summarized their work in a final written paper. The visitor analysis group - Carmen Jiang, Kenneth Mick, and Sylvia Biwerski - examined and analyzed the visitation data for Assisi. The results of our research are presented in this paper, authored by Jiang and Mick.

La evolución del mercado del arte y su consiguiente modelo de negocio ha generado importantes revalorizaciones en los bienes artísticos y de colección, confiriendo al arte un fuerte valor financiero y de inversión. Esta tendencia fomenta... more

La evolución del mercado del arte y su consiguiente modelo de negocio ha generado importantes revalorizaciones en los bienes artísticos y de colección, confiriendo al arte un fuerte valor financiero y de inversión. Esta tendencia fomenta la globalización del mercado, que pasa a ser visto como una fuente de diversificación financiera, requiriendo de una mayor

This keynote speech pits what is universalizable against what has become universal, diversity of expressions against monogenic metaphors, a homologous dialogue with nature and culture for a hegemonic regime of commoditization and... more

This keynote speech pits what is universalizable against what has become universal, diversity of expressions against monogenic metaphors, a homologous dialogue with nature and culture for a hegemonic regime of commoditization and homogenization. It looks into problems of expressing the inexpressible, using traditional as well as contemporary arts. It suggests recollection of the true context of stories in texts which have used the expression, The World is One Family, in the light of the Upanishadic roots of the expression and its later misuse, for inducing understanding of this dictum. It seeks discussion enlarging the positive role, if any, of the market and industry in enhancing ecology and sustaining arts.

XVIII Congreso Internacional de la Asociación Española de Americanistas. América: singularidad versus universalidad.
Universitat Jaume I

Festivals and events are among the fastest growing segments in Malaysia tourism industry. Studies have shown in order to develop an effective promotional strategy, arts organizations must understand how audiences decide to attend an... more

Festivals and events are among the fastest growing segments in Malaysia tourism industry. Studies have shown in order to develop an effective promotional strategy, arts organizations must understand how audiences decide to attend an artistic event. It was postulated that there were several crowds pull factors that may vary across culture. This study was conducted to identify those factors and hope to develop a basic theoretical framework to be applied in Malaysia. A total of 300 self-administered questionnaires were distributed to the audiences who attended Johor Bahru Arts Festival for a period of five weeks. Six factors were identified by employing factor analysis. The factors, namely socialization, excitement & enjoyment, novelty, escape/relaxation, family gathering and cultural exploration were found to have an impact on audience’s decision to attend an artistic event and were later discussed.