Business Start-Up Research Papers - Academia.edu (original) (raw)

2025, Toloue Mehr University

Effective use of information technology is one of the key success factors of organizations in gaining competitive advantage and providing better services to customers. The everincreasing growth of developments and innovations in this field has created challenges in coordinating information technology strategies with organizational strategies. Coordinating information technology strategies with new business strategies is considered as one of the top ten issues of executive managers in this field. Despite the various methods and models that have been proposed and used in the past decades to solve the coordination problem, there are still serious challenges in this field. Technology planning has always been considered as one of the effective ways to align an organization's strategy with its technology plans. However, this approach has not been used to solve the problem of "coordinating information technology strategies with new business strategies". Therefore, this study reviews and analyzes the literature related to the coordination problem and highlights the challenges that have not been solved by the existing tools and models in this field. On the other hand, the theoretical and practical concepts of technology guidance are also analyzed. Finally, the concept of information technology roadmap planning method in order to develop a technology roadmap for the coordination of information technology strategies with the strategies of start-up businesses in the next 5 years with the latest developments in the field of information technology has been examined and the prototype of the information technology roadmap for a startup is provided.

2025

This paper explores Marquina Shoemaker, a Marikina-based company, as a key player in revitalizing the Philippine shoe industry. Known for its handcrafted, high-quality footwear, Marquina Shoemaker leverages the rich heritage of Marikina, "The Shoe Capital of the Philippines." The study analyzes the viability of expanding into the U.S. market, focusing on luxury and leather footwear trends, consumer behaviors, and competitive landscapes. Utilizing frameworks like PESTEL and Porter’s Five Forces, the paper outlines strategic approaches for market entry, including exporting and e-commerce, and highlights opportunities such as sustainable leather and Filipino-American cultural identity. Recommendations position Marquina Shoemaker to thrive in a niche global market while preserving its historical and cultural roots.

2024, Advances in Consumer Research

From the actual start of activities to the crossing of the milestone, the entrepreneur of necessity encounters a multitude of problems of varying degrees of intensity that must be resolved so as not to jeopardize the sustainability efforts deployed until then. Our research work leads us towards a logical continuum seeking to understand over time, the behaviors adopted by the necessity entrepreneur to resolve critical incidents related to the start-up process. By incident is meant a difficulty that occurs during an entrepreneurial process and the consequences of which can be critical or serious if the entrepreneur does not resolve the incident. The critical (or serious) character here refers to what is not their routine. This means that the incident can slow down, slow down, induce or cause the abandonment of the process of starting the business of necessity. The empirical study is therefore part of an interpretive perspective and mobilizes a qualitative methodology known as the critical incident method. The analysis of research on entrepreneurial processes of necessity underscores the value of adopting a process perspective in the study of the phenomenon. Consequently, the research takes a longitudinal approach. We constituted a theoretical sample of twelve (12) necessity entrepreneurs from Burkina Faso, based in Ouagadougou who were followed through initial and in-depth interviews over a period of 15 months. The results indicate that, during the start-up process, entrepreneurs out of necessity leave with the means at their disposal (effect logic) rather than setting a predetermined goal (causal logic). At times, they mix between Causation and Effectuation according to planned or unforeseen events.

2024

Entrepreneurship is a powerful force for change and innovation; you can be a part of it. This open access book is your key to unlocking your potential as an entrepreneur and impacting the world through your actions. Written by experienced startup guides and backed by rigorous academic research, this book takes you through the essential steps along your entrepreneurial journey. This unique mix of theory and practical advice you can apply equips you to master your entrepreneurial journey. From developing your idea to validating it and creating real-world impact, the authors provide you with the tools, methods, and heuristics you need to succeed. Whether you're just starting or looking to take your entrepreneurial skills to the next level, this book is your ultimate guide. With its practical, actionable advice and real-world examples, it is the perfect companion for anyone who wants to make a difference and leave their mark on the world. So what are you waiting for? Start your entrepreneurial journey today!

2024

ABSTRAK Sistem penilaian dan perankingan bukan alat untuk menentukan keputusan melainkan sistem yang membantu mengambil keputusan dengan melengkapi mereka dengan informasi dari data yang telah diolah dengan relevan dan diperlukan untuk membuat keputusan tentang suatu masalah dengan lebih cepat dan akurat. Sehingga sistem ini tidak dimaksudkan untuk menggantikan pengambilan keputusan dalam proses pembuatan keputusan. Metode yang digunakan pada penelitian ini adalah Metode Simple Additive Weighting sering juga dikenal istilah metode penjumlahan terbobot. Konsep dasar metode Simple Additive Weighting adalah mencari penjumlahan terbobot dari rating kinerja pada setiap alternatif pada semua atribut. Berdasarkan hasil penelitian yang telah dilakukan, maka dapat disimpulkan Aplikasi Sistem Penilaian dan Perankingan Karyawan Pada Radar Banjarmasin dengan Menggunakan Metode Simple Additive Weighting (SAW) yang dibangun dapat membantu dalam melakukan perhitungan sesuai dengan kriteria yang su...

2024, International Journal of Academic Research in Business and Social Sciences

Integrating elements of green sustainable development (GSD) awareness into e-sports
applications presents a unique opportunity to educate and engage youth in environmental
sustainability. This study explores the integration of sustainability into the e-sports industry,
a critical endeavor given the sector's global reach and environmental impact. Employing a
qualitative methodology, the research synthesizes data from academic literature, industry
reports, and digital media to identify patterns and best practices for embedding sustainability
within e-sports. Utilizing content analysis of leading e-sports applications, the study examines
the feasibility and impact of embedding GSD themes within game narratives and mechanics.Major findings reveal a growing awareness and implementation of eco-friendly practices
among e-sports organizations, such as waste reduction and virtual event promotion,
alongside innovative game narratives that highlight environmental themes. Additionally,
partnerships between e-sports entities and environmental NGOs have amplified sustainability
messaging. The study suggests further research into optimizing educational content within
games, expanding green practices at events, and leveraging digital influencers to enhance
environmental advocacy. By advancing these areas, the e-sports industry can play a pivotal
role in promoting global sustainability and fostering environmental consciousness among its
diverse audience to promote green sustainable development through digital platforms.

2024, Education + Training

Purpose– The purpose of this paper is to consider the influences of family business and exposure to family business ideas upon students and graduates during their transition from higher education (HE) towards career identification of entrepreneurship. It explores influences, values and experiences actively impacting on business start-up following exposure to family business or business ideas.Design/methodology/approach– A grounded theory approach was adopted to investigate the wider student/graduate transition between HE and business start-up support provision. The aim of the interviews undertaken was to investigate those influences actively impacting on business start-up provision and reflect upon the complexities within the student journey through transition towards business start-up. The researchers investigated stories, experiences and insights of nascent and practicing entrepreneurs acquiring rich qualitative evidence.Findings– This study evaluates the influences impacting upon...

2024, Edward Elgar Publishing eBooks

2023, Jurnal Ilmiah Teknik Industri

Department Store merupakan perusahaan yang bergerak dalam bidang fashion. Industri fashion di Indonesia tumbuh sangat pesat, dengan persaingan yang semakin ketat sehingga untuk dapat bertahan, penyediaan produk yang tepat bagi konsumen, di waktu yang tepat dengan harga yang ekonomis menjadi tantangan utama. Pemilihan supplier yang tepat menjadi sangat penting untuk mewujudkan hal tersebut diatas. Banyak kriteria yang bisa menjadi pertimbangan dalam pemilihan supplier, sehingga ini menjadi keputusan yang sulit. Dalam Penelitian ini pemilihan supplier dilakukan dengan menerapkan Multiple Criteria Decision Making (MCDM) menggunakan metode Fuzzy AHP dan TOPSIS. Metode Fuzzy AHP dapat meminimalkan ketidakpastian (uncertainty) yang dapat terjadi dalam pengambilan keputusan. Sedangkan TOPSIS dengan membandingkan jarak solusi ideal negative dan positif. Pemilihan supplier dilakukan dengan mempertimbangkan 5 kriteria, 15 sub kriteria dan 5 alternatif dengan tujuan mendapatkan alternat...

2023, Social Science Research Network

Interest in entrepreneurship education is growing over the world, especially in innovation based economies, such as Denmark (GEM, 2010). However, we know rather little about the outcomes of entrepreneurship education, in particular with respect to which type of course content produces the best results (i.e. most high performing entrepreneurs) and how this affects different types of students. There is a great variety of different views in the field of research concerning the content and structure of entrepreneurship courses, but no comprehensive study has as yet been done in which these competing views are clearly articulated as rivals and tested against each other. There is also a lack of programme evaluations that use control groups and have a longitudinal design (Gorman, Hanlon & King, 1997; Matlay, 2008). Those that have this setup often experience methodological problems due to their conceptual framework (Krueger, 2009), or they have a view of entrepreneurship that does not take into account the advancements within research that have been made during the last decade (Sarasvathy, 2008). Thus, we clearly need to dig deeper into this field in order to create methods and models that allow us to evaluate the outcomes of different types of entrepreneurship courses. With the beginning of 2011, the Danish Foundation for Entrepreneurship-Young Enterprise 1 initiated a research project with the aim to further our understanding of the type of impact entrepreneurship education and different educational designs have on different types of students. Two longitudinal quasi-experimental surveys, one with a focus on elementaryand secondary-level education and one with focus on tertiary-level education, will be performed and databases with students from all parts and levels of the Danish educational system will be created. The surveys will use entrepreneurial self-efficacy (Mauer, Neergaard & Kirketerp, 2009) as a performance indicator, but in order to generate robust results the development of new measurement tools is needed. In this paper the initial phases of this project and the research design of these two surveys will be presented.

2023

2023, Journal of Media Business Studies

Organisational ambidexteritythe ability of a company to successfully link exploitation and explorationis a fruitful approach for cross-border management. It is a crucial concept for media companies that, because of the dual (cultural and economic) character of their products, need to reconcile strategies of mere expansion with local customisation when engaging across borders. Drawing on semistructured interviews with international media managers, this article captures patterns of ambidextrous strategising and organising in cross-border media activities. The article focuses on digitisation, which has altered the opportunities for balancing exploration and exploitation in internationalisation. The analysis reveals how, in this context, exploitation takes centre stage and how patterns of ambidexterity differ significantly depending on the media type and the background of the company.

2023, Social Sciences

This article analyzes the process of symbolic and critical-discursive construction of applications developed for mobile devices for some of the world’s most important heads of state through their manifestation in the ecosystem of mobile applications for iOS and Android. The sample includes 233 applications of 45 politicians from 37 countries. A content analysis-based method was applied to the discourse of these apps and users’ comments. The results reveal the dominant discourses in this scenario and identify the characteristics that influence their popularity, the influence of viral content and their reception in the connection between the mobile ecosystem and the political sphere. The discourse on the apps reveals a commercial interest and the existence of a diffuse diffusion of political commitment in terms of entertainment, parody and virality.

2023, Jurnal InterAct

Game berteknologi digital berhubungan erat dengan kehidupan generasi milenial. Penelitian ini berusaha memahami bagaimana faktor spesifik dalam game mempengaruhi sikap gamer seluler terhadap iklan banner dalam game seluler (mobile In-Game Banner Advertising/mobile IGBA), khususnya untuk para milenial. Faktorfaktor ini beserta insentif dapat digunakan sebagai prediktor intensi gamer seluler dalam merespons iklan tertentu. Hubungan antara sikapintensi, seperti misalnya preseden dalam penggunaan iklan berbasis Internet umum, faktor-faktor spesifik game, dan penggunaan kupon seluler merupakan tiga elemen yang digunakan untuk mengembangkan hipotesis. Teknik analisis faktor dan uji statistik diferensial dalam perspektif kuantitatif digunakan sebagai dasar untuk menganalisis seberapa signifikan faktor-faktor yang saling mempengaruhi dalam model penelitian yang diusulkan. Hasil penelitian dengan metode survei menunjukkan bahwa faktor spesifik dalam bermain game (aspek ekonomi dan jenis game...

2023

According to Fernandez et. al, gaming applications have been one of the main entertainment features on smartphones and this could be problematic among the minority of individuals in terms of dangerous, prohibited, and dependent use. Because of this, a cross-national study was conducted in Belgium and Finland by Fernandez, Männikkö, Kääriäinen, Griffiths, and Kuss. Belgium and Finland do not differ in mobile phone use. According to the International Telecommunication Union (2015), between 2007 and 2015, mobile-broadband subscriptions increased 12-fold from 4% to 47%

2023, International journal of business, economics & management

This study discusses marketing understanding and strategy as well as value creation in business in an era full of competition. To discuss this study, we get support from various publications about marketing and new strategies and products so that a company can compete and make it one of the companies that can survive in an era where competition is—obtaining data through a google school search on literature which is scientific evidence of how business marketing currently has a strategy and creates new value for businesses to compete. After the data is collected, we analyze it under a phenomenological approach, an attempt to get data evidence to answer phenomenal problems on the validity and reliability of findings. Where the business is very competitive, of course, the strategy has one concept and can create value in marketing by following various trends that will occur in the following year; likewise, the marketing strategy has components and planning that follow the characteristics...

2023

As more immigrants enter the United States, there are more lower-skilled people in the country, especially in the Los Angeles area, whereas the growth in jobs is in the higher-skilled sector of the job market. As the problems have increased, the need for business involvement in education has become apparent. During the past 10 years, business involvement in schools has steadily increa:led. Beginning with modest local initiatives like adopt-a-school programs, other types of partnerships have evolved. Such.business partnerships enable schools to serve at-risk youth by providimg increased access to employment and work experiences and increased personal attention. A current model project involves the

2023, Education + Training

PurposeThe purpose of this paper is to assess the effectiveness of undergraduates' specialised entrepreneurship programmes in Malaysian universities that have been made available to “ME generation” students. By analysing the antecedents and predicting self‐employment intention, the paper evaluates the impact of such programmes upon the employability value of undergraduates who are part of the ME generation in a developing country such as Malaysia.Design/methodology/approachA census survey was conducted on final and penultimate year students from major public and private universities in Malaysia. From these data, analyses of variables that affect self‐employment intention were performed, and the prediction of self‐employment intention was obtained.FindingsThe results show that the students do not perceive self‐realisation as their most salient beliefs and perceived that their entrepreneurship lecturers' expectations towards them to become self‐employed are not highly influent...

2023, Education + Training

2023, Alfin Yusrina Yudiani

Tingginya pengguna internet dan smartphone dimanfaatkan oleh pelaku e – commerce untuk membuat suatu aplikasi dalam mempermudah sektor perdagangan dan layanan teknologi (Liang & Lai, 2000). Perdagangan secara virtual (E – Commerce) mempunyai beberapa keuntungan dibanding perdagangan langsug, antara lain kenyamanan pengguna, fleksibilitas waktu, dan mengurangi adanya antrian secara langsung. Salah satu permasalahan dalam kasus penggunaan aplikasi e –commerce adalah usability. Aplikasi e - commerce yang akan menjadi objek penelitian adalah Shopee dan Tokopedia. Maksud dari penelitian ini adalah untuk mengetahui apakah pengguna memilih aplikasi e-commerce berdasarkan usability atau faktor lain. Metode integrasi Fuzzy Step-wise Weight Assessment Ratio Analysis (SWARA) dan Weighted Aggregated Sum Product Assessment (WASPAS) dinilai sesuai untuk memberikan penilaian bobot dan memberi peringkat pada kriteria usability pada aplikasi e - commerce. Hasil penelitian pada aplikasi Tokopedia menunjukkan kriteria Shopping Support, Kepercayaan, Satisfaction, Efisiensi, dan Desain secara urut, ranking 1 sampai 5. Sedangkan pada aplikasi Shopee menunjukkan kriteria Kepercayaan, Efisiensi, Shopping Support, Desain, dan Satisfaction secara urut, ranking 1 sampai 5. Perbedaan hasil ranking tersebut menunjukkan bahwa setiap aplikasi e-commerce memiliki tingkat usability-Nya masing-masing.

2023, Mediterranean Journal of Social Sciences

Entrepreneurship is regarded as one of the key economic development strategies to advance a country's economic growth and to sustain its competitiveness in facing the increasing trends of globalization. The Malaysian government has made tremendous efforts in promoting entrepreneurship education across the country. This paper therefore aims to review the programs and policies, together with empirical studies on entrepreneurial education, and its effects on students' entrepreneurial intentions. Finally, the review of the policies and practices in Malaysia shows that the government is mostly focused on the following aspects: improving the current policy on entrepreneurship education, providing various entrepreneurship programs to increase the number of young entrepreneurs, and highlighting the need to empower entrepreneurship education among graduates of HEIs.

2023, Indonesian Comparative Law Review

In technological advances, the emergence of various online games that have generated billion dollars has attracted the attention of the government currently. The most of its revenue comes from the sale of virtual item (item in-game) which have almost zero marginal cost of production. In 2019, Indonesia contributed 624 million dollars, equivalent to 8.7 trillion rupiah for mobile gaming.According to Mirza Adityaswara, Senior Deputy Governor of the Bank of Indonesia (BI), this phenomenon will bring the money out of Indonesia, then it makes Indonesia’s balance of trade (BOT) deficit.Indonesia’s BOT has been facing shortfalls in recent years. In 2019, the BOT decreased by 61.7%, the deficit reached -US$1,933,90 million. This paper argue that Indonesia should take the case aquo as new tax base in order to resolve her deficit. An online game has its own currency which obtained through purchases using real money. This lead to trading real money for virtual objects, ‘land’ and ‘characters’ ...

2023, Mediterranean Journal of Social Sciences

2023, Procedia - Social and Behavioral Sciences

Graduate unemployment is considered as one of the main social development problems facing the Malaysian government. One of the potential careers to solve and reduce the unemployment problem is entrepreneurship. Training, internship and entrepreneurship program must be encouraged to the Malaysian University students for changing their mindset as to become self-reliant by having entrepreneurship spirit and culture. Thus, this study focuses on the individual development by using accounting simulation model to inculcate the entrepreneurial attributes and values in the mindset of the accounting students thus encourage them to become entrepreneur. From the literature, attributes and values of entrepreneur are dignity, self-esteem, good moral values, responsible, honest, knowledgeable, achievement oriented, self-confident, do not give up easily, wise, optimistic, like to work on own, quick to made decision, like change, like a challenge, good mixer, good planner, like to take risks, and trusting. These characteristics are knowledge and skills which can be acquired, trained and improved over time. This research proposes the accounting simulation model to develop the entrepreneurial characteristic among accounting students in Malaysian public universities. This research utilizes a survey method using a questionnaire. The findings of the study provide insights to the academics and Malaysian government in promoting the entrepreneur characteristics a basis for planning, developing and implementing entrepreneurial strategic policy and practices in Malaysia especially related to graduate entrepreneurs.

2023, Jurnal InterAct

2023, Mediterranean Journal of Social Sciences

2023, BRICS Journal of Economics

The mobile games industry has become one of the most popular areas of mobile application development over the past five years. In-app purchases (IAP) are extremely valuable for developers/publishers, and they are interested in promoting them to users. However, previous research revealed differences between drivers of IAP for users from various countries. Authors compare drivers of Russian players and other emerging countries users. The design of the study consists of in-depth interviews with Russian users, followed by a quantitative survey that helps to identify the main drivers of in-app purchases. We found differences in the significance and the list of the drivers for Russian players. Cluster analysis allowed us to identify diverse segments with different priorities, so to be successful, game developers should dive into the peculiarities of the behavior of players in a particular country.

2022, SSRN Electronic Journal

2022, Mediterranean Journal of Social Sciences

2022, International Journal of Entrepreneurial Behavior & Research

PurposeThe purpose of this paper is to contribute to the debate on exploration–exploitation trade-off in the context of new ventures creation, where, particularly at the empirical level, there is a limited understanding of whether and how this trade-off is achieved and how start-ups performances are affected by the way in which they face the exploration–exploitation dilemma.Design/methodology/approachA qualitative case study approach has been adopted as a methodology to conduct the research. Six Italian innovative start-ups were selected and analyzed through in-depth interviews with founders and data collection to understand whether and how start-ups adopt exploration and exploitation solutions to face critical events in their business lives.FindingsThe most evident result of this study is that start-ups adopt more frequently a temporal separation of exploration and exploitation activities as the preferred mode for balancing learning and innovation tension. They do not seem to exhib...

2022

In Malaysia, the Government has been supportive in inculcating entrepreneurships skills at the higher learning institutions through policies such as training providers, funding, infrastructure and facilities to encourage students to start their own businesses (Mohd Zahari Ismail, 2006). Such support is seen as one of the effort to transform the country's economy into a knowledge-based economy whereby entrepreneurship has been identified as one of the key elements to the development of the economy. It has been contended that in developing successful entrepreneurs, an early exposure in entrepreneurial courses is essential (Mansor and Othman, 2011). Law graduates in Malaysia are open to join either be the judiciary, government agencies, corporate and banking sectors or private practice. In most circumstances, law graduates will be attached to private firms and this eventually will lead to most of them opening their own legal firm. This means lawyers could not avoid standard business practices such as preparing cash flow report, business and succession plan and audit report. There are also many lawyers who end up in business, such as construction and trading companies. As such, law graduates are potential entrepreneurs. This paper intends to discuss the relationship between involvement in entrepreneurship programs and the interest of law undergraduates to become entrepreneurs when they graduated from the University. The study is based upon a survey conducted on law undergraduates of Ahmad

2022

Entrepreneurship education is emerging as an important field that it is timely to closely examine the learning experiences of individuals who are immersed in a formal curriculum to inculcate entrepreneurship. There is a lack of insights into how the teaching methods adopted in the top-down approach affect students’ learning experiences. This paper adopts a case study approach in investigating an event organised by undergraduates at a Malaysian public university as universities in the local context heed the call to produce more entrepreneurs to spur socio-economic activities. Observations and interviews with the student leader and two other students, and their lecturers revealed that while the top-down approach preferred by the university in engaging students to spur them to become entrepreneurs has its merits, the response at the ground level revealed challenges that they faced in participating in the entrepreneurial event. Findings of the study underscore the importance of narrowin...

2022, Procedia - Social and Behavioral Sciences

2022, International Journal of eSports Research

The availability and affordability of increased Internet bandwidth, video memory, and processing speed has enabled Electronic sports (eSports) to become a flourishing global sensation and college students are helping to drive this phenomenon. This mixed-methods study focuses on feedback from 159 college students regarding the eSports phenomenon across both gender and educational classification. Findings from the study include their eSports-related gaming and spending habits, and perceptions of personal and academic benefits of playing eSports such as social interaction, teamwork, and critical thinking skills. Included are the perceived risks of playing eSports that encompassed eSports gaming addiction, mental, social, emotional risks, lack of physical activity, and physical disorders associated with playing eSports.

2022

An interview transcript commissioned through the patronage of the Australian Institute of Architects (NSW). Cox trained at the University of Sydney where she took courses from Arthur Baldwinson, Jack Cowan and Lloyd Rees. and clashed with others such as George Molnar and the Dean H.I. Ashworth. In 1957, there were 10 women and 40 men in that year's intake and she provides much detail about the training and the classes. Her first position was with Minnett Cullis-Hill Petersen + Powell Architects and in ’68 she took a position with MSJ [McConnel Smith
& Johnson Architects].

2022, Ministry of Higher Education, Malaysia

2022, Entrepreneur and Innovation Exchange

2022, CBE Research Note; 2/2021

Start-up ecosystems around the world have created a large number of successful and innovative unicorn companies in recent years. Our research note focuses on the case of China and offers a global comparative perspective on the current status of Chinese unicorn start-ups and their founding structure. We identify a predominantly male unicorn founding structure and illustrate a worrying decline of female entrepreneurship in China. Key insights: (1) As of August 4th 2021, the world is home to 779 unicorn start-ups, which are located in 39 countries and 190 cities. The United States (388) and China (157) lead the unicorn ranking. In comparison, the European Union currently possesses 60 start-ups that have become unicorns. (2) The Chinese government has actively supported the creation of vibrant start-up ecosystems in the past decade. One example is China's Mass Entrepreneurship and Innovation Policy (大众创业万众创新政策), which was announced in 2014. (3) The world's highest valued start-up (ByteDance) is based in Beijing. China's 157 unicorns are concentrated in 20 cities, but can mainly be found in Beijing (62), Shanghai (38), Shenzhen (16), and Hangzhou (14). (4) Our study reveals that Chinese unicorn start-ups are predominantly founded by men, in both absolute and relative numbers. More than eighty percent of the Chinese unicorns were either founded by an individual male or all-male founding team. By contrast, female individual founders and mixed gender founding teams only make up 13.38 percent of China's unicorn companies. Still, more Chinese women are founders or cofounders of unicorns than in most other countries. (5) Female participation with regard to entrepreneurship is declining in China. This trend does not bode well for China's economy, as research has shown the positive and important role of women entrepreneurs for economic development.

2022, IOSR Journal of Business and Management

The purpose of this study is to examine the significant factors influencing Malaysian university students' intentions to venture into business through entrepreneurship education. Malaysia is a developing nation has a high rate of unemployment among the young graduates emerging from the universities. The Malaysian government is taking great efforts in transforming into a knowledge-based economy, where the term 'entrepreneur' has been defined as one of its key elements. The problem is how to instil in the minds of students that they should venture into business instead seeking jobs. The literature probes into concepts and conceptualisations of the theories and has proposed a theoretical framework identifying the research issues and the research gap. The research design consists of developing a hypothetical framework with entrepreneurship education as the independent variables to test the dependent variable of entrepreneurial intentions. In addition, demographic characteristics, attitude factors and stakeholder support system factors act as mediating variables. The methodology employed is quantitative, which includes a random sample from final year students studying entrepreneurship as a subject curriculum from four entrepreneurial focused Malaysian universities. Data collection is proposed using questionnaire survey and analysed through SPSS version 22.0 and Structural Equation Modelling, AMOS version 22.0.

2022, Journal of the American Oriental Society

2022

This study presents the findings of a longitudinal study on the deployment of the electronic computer driving licence (ECDL) in a London University of the space of five years (2005-2010). As an enterprise development tool, ECDL has been proven to contribute to the employability of students. Indeed ECDL not only improves learners' understanding of computers, but also promotes efficient use of software for academic learning. In the case of this London University such enhancement has been accorded an additional thrust-i.e. enterprise education development. It is obvious that students sign up to ECDL for variety of reasons (including boosting their CVs; skills development; and entrepreneurial development). It is arguable, therefore, that ECDL certification does prepare students for life after university education. ECDL at the London University has gone full circle, from an initially subscription of about 70 students at the outset (i.e. financially self-funded initiative) to a fully ...

2022

As a result of a field research study for adoption of mobile Banking services (M.B.S), by approach banking to customer satisfaction in the Melli bank of Mashhad has been examined. In this study, the methodologies of descriptivecorrelational and cross-sectional survey were employed. Our Statistic society of this Study consisted of all individuals eligible who were available for completing the distinct questionnaire in special sites considered were to complete them. Random sampling of 234 cases was selected from clients of this bank. At Beginning in data Analysis Information, Survey for the reliability of the theoretical models, evaluated via the application of Amos software. Then Available information through the SPSS and Amos Software were analyzed. The results showed that five variable comprise: Familiarity with Bank, Information quality, trust, Perceived Usefulness, and ease of use, have a direct significant relationship to customer satisfaction in mobile Banking service, while th...

2022, International Journal of eSports Research

2022, Journal of Open Innovation: Technology, Market, and Complexity

South Asia has seen a digital revolution in recent years. The number of persons who use the internet has risen drastically. They use it for shopping, social media, and online sales. However, there exists a literature gap as far as the effect of outbound digital marketing in B2B markets is concerned. The research builds a model based on brand and consumer interactions in Indian B2B markets using a vector autoregressive model to systemically analyze the cost and outcome of digital marketing efforts by the start-ups operating in South Asia. The multivariate time series was analyzed in identifying simultaneous and consistent impacts by the start-ups. We use Vector autoregressive model as it allows us to analyze the relationship among the factors as it changes over time. The research finds evidence for the conceptual framework in South Asian markets. The results prove that sales are greatly influenced by digital media, and outbound marketing efforts, predominantly word of mouth, have a huge impact in building a brand image as it spread over on the social media platforms. It is observed that the digital marketing strategies and consumer interaction are the same across South Asia, but its effect varies from country to country within South Asia thus suggesting a need of developing a new strategy in digital marketing for B2B markets.

2022, International Journal of Scientific Research in Computer Science, Engineering and Information Technology

We are living in an era where a lot of disruptive technologies that change the entire perspective of the market are arriving very often. One such is the emergence of Mobile App Development, which completely changed the way users utilized software. Even though software development generally meant a stand-alone or Web application in the past, now it has enormous space given to Mobile App Development. Standalone technologies demanded the user to have a Personal Computer at least, with them to utilize their applications. However, since the platform on which an app can be deployed is just a mobile phone, the target audience for this type of application development becomes manifold. App development that targets handheld devices has now become a standard by which services reach the target audience faster since almost everyone has access to a mobile device. The App Development industry has only grown in leaps and bounds ever since its inception. This paper discusses in detail the Mobile App Development Industry and its predominance in India. Objectives: To analyse and understand the Mobile App Development Industry worldwide and in India, to understand the preference, usage, revenue, cost, and scope of App Development in India and to perform a SWOC Analysis for the Mobile App Development Industry. Design/Methodology/Approach: A detailed analysis of the Mobile App Development Industry is done by various secondary data sources such as websites and blogs. Some Scholarly research articles are also referred to understand the challenges in the industry. Findings/Result: Based on the SWOC Analysis of the Mobile App Development Industry, we can say that this industry is going to be one of the most sought-after industries especially in a pandemic-stricken world. Originality/Value: This paper, analyses various aspects of the Mobile App Development Industry. Based on the analysis, the current and future state of the industry is presented. Paper Type: A research case study paper on the Mobile App Development Industry.

2021

Early exposure in entrepreneurial studies is an essential consideration in developing successful entrepreneurs. Higher education institutions in Malaysia attempt to impart essential entrepreneurial knowledge in the syllabus to equip future entrepreneurs with necessary skills. Several programs have been implemented to achieve the goal of complementing and exposing graduates to the world of entrepreneurship. Nevertheless, there is very less literature presented on this subject. Various teaching and learning approaches used by each higher education institution but the number of entrepreneurs produced is still questionable. In this research, a program called ‘Consulting-based Entrepreneurship Education’ was introduced and experimented in order to observe the benefits and potential of this learning method in increasing the students’ interest in entrepreneurship. This study is an action research that used qualitative and quantitative approaches. It was found that students were able to per...

2021, Journal of Management Development

Purpose The purpose of this paper is to examine young learners’ attitudes towards enterprise education within the context of a university led initiative to construct a sustainable framework which benefits identified stakeholders. Design/methodology/approach The research used self-completed questionnaires with 117 business studies students in Stages S4-S6 from secondary schools across Dundee and business students from Years 1-4 at one university in Dundee, Scotland. Findings The research reveals that respondents positively engage with enterprise education and felt that their project management, creative thinking, communication skills and confidence were enhanced by the activity of real-world business challenges. The findings support the notion that an enterprising spine embedded in the academic curriculum better equip the learner with the necessary hard and soft skills required for the employment market but not necessarily to be entrepreneurial. Research limitations/implications A li...