Computer Virology Research Papers - Academia.edu (original) (raw)

metaphor in terminology, special knowledge transfer, computer discourse, medical discourse, pharmaceutical discourse Current development of modern information oriented society requires special attention to the process of knowledge transfer and acquisition. This claim is particularly relevant for the sphere of professional communication, where “inadequate knowledge transfer and the ensuing ambiguity in knowledge acquisition result in problems on language and conceptual levels” (Bogatikova at al. 2014). The evidence suggests that targeted language use underpins deliberate conceptual frame creation, thus, provides a solid ground for adequate special knowledge transfer (Beger 2011; Cameron 2003; Steen 2011a; Steen 2011b). Another feature of modern society is the interplay of two opposite trends: intensification and specification of separate scientific fields on the one hand, and reinforcement of interdisciplinary links on the other hand. Therefore the study of terminology that provides deep understanding and insight into the fundamental knowledge of particular field of science as well as reasoning for interdisciplinary knowledge continuity is particularly topical. Our research centered around the issue of term semantic transformation in different discourses provides evidence on both etymological and metaphorical consistency of the term virus in medical, pharmaceutical, and computer discourses. The invariability of conceptual frames of virus in the three discourses mentioned above has been proved via the implementation of Five step method (Steen 2007). Subsequently, we discuss the implication of our research for special knowledge transfer enhancement, namely deliberate term usage for framing coherent with both background and scientific knowledge of an addressee. The research is funded by the Russian Foundation for Basic Research (project number 14-06-31143) References Beger, A. Deliberate metaphors? An exploration of the choice and functions of metaphors in US-American college lectures. metaphorik.de 20/2011 Bogatikova, E., Isaeva, E, Rukavishnikova, N. Knowledge Transfer in the Scope of Transdiscursive Professional Communication. SGEM2014 Conference on Psychology and Psychiatry, Sociology and Healthcare, Education, Vol. 3, No. SGEM2014 Conference Proceedings, ISBN 978-619-7105-24-7/ ISSN 2367-5659, September 1-9, 2014, Vol. 3, 483-490 pp. (2014), pp. 483-490 pp, doi:10.5593/sgemsocial2014/B13/S3.065 Cameron, L. (2003). Metaphor in Educational Discourse, London/New York. Steen, G.J. (2007). Finding metaphor in grammar and usage: A methodological analysis of theory and research. (Converging Evidence in Language and Communication Research, Vol. 10.) Amsterdam/Philadelphia: John Benjamins.